📌 Core Information
🔹 Job Title: Senior Manager, Website Product (EquitableBank.ca)
🔹 Company: EQ Bank | Equitable Bank
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Not provided
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Website Product for EquitableBank.ca, you will lead the strategy and roadmap for Equitable Bank's primary digital presence. This critical role involves managing a dedicated pod to optimize the website's performance, with a special focus on reverse mortgage lead generation. You'll work at the intersection of marketing, technology, and business units to drive growth, improve user experience, and enhance conversion rates that directly impact the bank's ambitious growth goals.
ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive benefits package described that specifically mentions "For full-time permanent roles" and the senior nature of the position.
📋 Key Responsibilities
- ✅ Develop and manage the product roadmap for EquitableBank.ca based on deep user, brand, and product understanding
- ✅ Focus on improving lead capture and conversion for the direct-to-consumer reverse mortgage business
- ✅ Define goals and KPIs in partnership with business units, marketing, and analytics teams
- ✅ Create and maintain performance dashboards and tracking tools to monitor website effectiveness
- ✅ Report on metrics that align with overall company OKRs
- ✅ Collaborate with legal, compliance, and fraud teams to ensure customer protection
- ✅ Manage the product backlog, including prioritization, requirement writing, and keeping development teams unblocked
- ✅ Implement SEO strategies to improve organic search rankings and drive website traffic
- ✅ Execute keyword research and on-page optimization for website content
- ✅ Support website testing initiatives and feature enhancements
🎯 Required Qualifications
Education: Post-Secondary Degree in Commerce, Management, Economics, Finance, Engineering, Computer Science, or related field. MBA or other graduate degree is a plus.
Experience:
- 5-8 years developing and building successful digital product strategies and roadmaps
- 3+ years managing a dedicated product pod including tech, developers, designers, and product marketers
Skills:
- Strong problem-solving abilities with cross-functional team leadership
- Expertise with consumer technology
- User experience and design principles knowledge, specifically for digital interactions
- Proven strategic leadership and project execution experience
- Strong verbal and written communication skills with stakeholder influence capabilities
- Curious and experimental mindset for driving innovation
- Excellent organizational and analytical skills with strong attention to detail
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up
- Generous vacation policy and personal days
- Virtual events to connect with colleagues
- Annual professional development allowance
- Comprehensive Career Development program
Industry Comparison: The benefits package appears comprehensive and competitive for the financial technology sector in Toronto, particularly with the addition of RRSP matching and employee share purchase options.
ASSUMPTION: While specific salary figures aren't provided, senior product management roles in the Toronto fintech sector typically range from $120,000-$160,000 CAD annually, with additional bonus potential. This is an estimation based on current market rates for similar positions in this geographic location and industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: Equitable Bank positions itself as "Canada's Challenger Bank™" with a focus on innovation in the banking sector. The company has been recognized on the Forbes World's Best Banks list since 2021 for its EQ Bank digital platform.
Company Size: Established financial institution serving over 670,000 customers across Canada with over $125 billion in combined assets under management and administration.
Company Stage: Mature company with over 50 years of history, but positioned as a growth-oriented challenger in the banking industry with an innovative, technology-forward approach.
ASSUMPTION: While specific employee count is not mentioned, based on the asset size and customer base, Equitable Bank likely employs several hundred to over a thousand employees across its operations.
📊 Role Analysis
Career Level: Senior management position
Reporting Structure: Reports directly to the Director of Marketing, Growth Businesses
Team Size/Composition: Will manage a dedicated pod that includes resources across technology, development, design, and product marketing
Growth Opportunities: Potential career progression into director-level roles in product management, digital strategy, or marketing leadership
ASSUMPTION: This appears to be a leadership role with significant influence over digital strategy, suggesting potential for visibility with senior leadership and growth into broader digital product leadership positions within the organization.
🌍 Location & Work Environment
Office Type: Not explicitly stated
Geographic Context: Toronto is Canada's largest city and a major financial hub. It hosts headquarters for most of Canada's major banks and financial institutions, making it a competitive but opportunity-rich market for financial technology professionals.
Work Schedule: Standard full-time schedule expected
Regional Considerations: Toronto offers a diverse, multicultural environment with excellent public transportation but relatively high cost of living compared to other Canadian cities.
ASSUMPTION: Given the mention of "virtual events to connect with colleagues" in the benefits section, there is likely some flexibility for remote or hybrid work, though this is not explicitly stated and should be confirmed during the interview process.
💼 Interview & Application Insights
Typical Process: Financial institutions like Equitable Bank typically follow a structured interview process that may include:
- Initial HR/recruiter screening
- First-round interview with the hiring manager (Director of Marketing)
- Panel interview with key stakeholders (possibly including business unit leaders, tech leads)
- Potential case study or presentation on website strategy
- Final interview with senior leadership
- Background and credit checks (explicitly mentioned as requirements)
Key Assessment Areas:
- Strategic thinking and roadmap development experience
- Track record of successful digital product launches
- Leadership skills and cross-functional team management
- Technical knowledge of website optimization and SEO
- Understanding of conversion rate optimization and lead generation
- Experience with analytics and performance measurement
Application Tips:
- Highlight specific examples of website optimization that led to measurable business results
- Showcase experience in financial services or regulated industries
- Demonstrate understanding of the unique challenges in direct-to-consumer lending
- Emphasize experience managing cross-functional teams
- Include metrics that show impact (conversion improvement percentages, traffic growth)
ATS Keywords: Digital product management, website optimization, SEO, roadmap development, lead generation, conversion rate optimization, cross-functional leadership, product strategy, fintech, banking technology, website analytics, user experience, stakeholder management
ASSUMPTION: These insights are based on industry standards for senior digital product roles in financial services, though specific interview processes may vary at Equitable Bank.
🛠️ Tools & Technologies
Based on the role description, familiarity with the following tools would be valuable:
- Website analytics platforms (Google Analytics, Adobe Analytics)
- SEO tools (Ahrefs, SEMrush, Moz)
- A/B testing platforms (Optimizely, Google Optimize)
- Product management software (Jira, Asana, Monday.com)
- Lead tracking and conversion optimization tools
- Dashboarding and reporting tools (Tableau, Power BI, Looker)
- Content management systems
ASSUMPTION: While specific tools aren't mentioned in the job listing, these are industry-standard technologies typically used in website product management and optimization roles. The actual tech stack should be confirmed during the interview process.
👔 Cultural Fit Considerations
Company Values: The job posting emphasizes innovation, challenging traditional banking, inquisitive and agile thinking, and finding "smarter ways of doing things." Equitable Bank describes itself as a "big (and growing!) family" that values fun, questioning, and learning together.
Work Style: The role appears to require a collaborative approach with significant cross-functional engagement across marketing, technology, business units, and compliance teams. The emphasis on "challenge" suggests a culture that values creative problem-solving and innovation.
Self-Assessment Questions:
- Am I comfortable working in an environment that challenges traditional banking approaches?
- Do I thrive in collaborative, cross-functional settings?
- Am I data-driven and results-oriented?
- Do I enjoy balancing creative thinking with regulatory compliance requirements?
- Am I able to influence stakeholders across different departments?
- Do I have a "curious and experimental mindset" as mentioned in the requirements?
ASSUMPTION: Based on the "challenger bank" positioning and emphasis on innovation, the culture likely encourages calculated risk-taking and entrepreneurial thinking within the constraints of the regulated banking environment.
⚠️ Potential Challenges
- Balancing innovation with the strict regulatory requirements of the banking industry
- Managing competing priorities across different business units that may use the website for different purposes
- Driving lead generation specifically for reverse mortgages while maintaining overall site coherence
- Coordinating with multiple stakeholders (marketing, business units, tech, legal, compliance)
- Meeting growth targets in a highly competitive financial services market
ASSUMPTION: These challenges are inferred from the job description's emphasis on working with multiple departments, balancing compliance with innovation, and driving specific business outcomes in a competitive industry.
📈 Similar Roles Comparison
This role shares similarities with other digital product leadership positions but has some distinguishing characteristics:
Similarities to other roles:
- Digital Product Director/Manager roles in other industries (ownership of roadmap, cross-functional leadership)
- Head of Website/Digital Experience (focus on site optimization and user experience)
- Digital Marketing Manager (SEO, conversion optimization focus)
Unique aspects of this role:
- Specific focus on financial services and regulated products
- Dual focus on both broker-facing and consumer-facing content
- Emphasis on lead generation for a specific product (reverse mortgages)
- Need to balance compliance requirements with innovation
ASSUMPTION: This comparison is based on standard industry patterns for digital product and marketing roles across sectors.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Reverse Mortgage Lead Generation Optimization: Redesigning and testing new lead capture forms and funnels to improve conversion rates for the direct-to-consumer reverse mortgage business
- Broker Resource Portal Enhancement: Developing an improved section of the website dedicated to mortgage broker resources, education, and product information
- SEO Strategy Implementation: Conducting comprehensive keyword research and implementing on-page optimization to improve organic search rankings
- Analytics Dashboard Development: Creating comprehensive performance dashboards that track key website metrics and their impact on business goals
- A/B Testing Program: Establishing an ongoing testing framework to systematically improve website performance through data-driven optimizations
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for website product managers in the financial services industry.
❓ Key Questions to Ask During Interview
- What are the most significant challenges currently facing the EquitableBank.ca website that you're looking to address through this role?
- How do you measure success for the website, particularly in relation to the reverse mortgage business?
- What is the current composition of the pod I would be managing, and how does it interface with other teams?
- How does Equitable Bank balance innovation and compliance in its digital presence?
- What are the most significant growth opportunities you see for Equitable Bank's digital presence in the next 1-2 years?
- How does the website strategy align with the overall challenger bank positioning of Equitable Bank?
ASSUMPTION: These questions are suggested based on the role's focus and the company's positioning, but should be adapted based on the specific interview context and your individual priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight relevant website product management experience, particularly any work with lead generation, SEO, or financial services websites
- Prepare portfolio examples of website optimization initiatives you've led, ideally with measurable results
- Research Equitable Bank thoroughly, including their digital presence, product offerings (especially reverse mortgages), and competitive positioning
- Optimize your application by including key terms like "website product management," "lead generation," "SEO strategy," "cross-functional leadership," and "roadmap development"
- Prepare for credit and background checks which are explicitly mentioned as requirements for all hires
- Connect with current employees on LinkedIn if possible to gain additional insights about the company culture
- Consider how your experience aligns with both the technical aspects of website management and the financial services industry regulations