Senior Manager Online Marketing – SEA (m/w/d)

📌 Core Information

🔹 Job Title: Senior Manager Online Marketing – SEA (m/w/d)

🔹 Company: Thalia Bücher GmbH

🔹 Location: Münster, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving and optimizing SEA activities
• Developing and implementing strategic SEA campaigns
• Analyzing performance data to guide marketing decisions
• Collaborating with other marketing and sales teams

ASSUMPTION: This role assumes a hands-on approach in both strategic formulation and tactical execution of SEA campaigns, leveraging data analytics extensively.

📋 Key Responsibilities

✅ Develop and implement SEA strategies for national and international brands.

✅ Analyze and report on campaign performance, identifying growth opportunities.

✅ Coordinate with cross-functional teams to ensure seamless marketing integration.

✅ Keep abreast of SEA trends and innovate accordingly.

✅ Manage product data feeds and track technical setups for campaigns.

ASSUMPTION: The role requires a proactive management style, with a focus on continuous improvement and emerging trends in digital marketing.

🎯 Required Qualifications

Education: Degree in Business, Computer Science, or a related field.

Experience: At least 3 years in SEA within a B2C eCommerce or agency environment.

Required Skills:

• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics
• Strong data analysis and problem-solving skills
• Experience with SEA strategies and campaign optimization

Preferred Skills:

• Experience with Bidmanagement (SA360) or Feedmanagement tools (ProductsUp)
• Understanding of performance marketing KPIs and eCommerce operations

ASSUMPTION: Prior agency experience may be beneficial for this role, enhancing the ability to manage variance in client needs and expectations.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive within digital marketing sector.

Benefits:

• Dynamic work environment with a team-oriented culture
• Opportunities for professional development and learning
• Access to Thalia’s comprehensive online and offline book offers

Working Hours: Full-time, 40 hours per week.

ASSUMPTION: Compensation may include performance-based incentives as part of company standard for senior roles.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, focusing on books and digital content.

Company Size: 501-1,000 employees, indicating a large-scale operation with potential for varied career paths.

Founded: 1918, with a long-standing heritage and established market presence.

Company Description:

• Thalia is committed to making books and stories accessible and engaging.
• The company balances traditional retail with innovative digital strategies.
• Aims to foster a diverse and inclusive work environment.

Company Specialties:

• Book Retail
• eReading
• Diverse storytelling and content dissemination

Company Website: http://www.thalia.at

ASSUMPTION: As a major player in the retail space, Thalia provides stability and a recognizable brand, benefiting those seeking a career in digital marketing within this sector.

📊 Role Analysis

Career Level: This is a senior managerial position focused on SEA.

Reporting Structure: Likely reports to a Digital Marketing Director or VP level.

Work Arrangement: Primarily on-site, fostering team collaboration.

Growth Opportunities:

• Advancement in digital marketing roles
• Opportunity to lead larger teams or projects
• Development of cross-channel marketing expertise

ASSUMPTION: There are significant opportunities for growth in strategic roles given the dynamic nature of digital marketing at Thalia.

🌍 Location & Work Environment

Office Type: Corporate office with modern amenities designed for marketing professionals.

Office Location(s): Münster, providing cultural and strategic advantages.

Geographic Context:

• Münster is known for its quality of life and cultural attractions.
• Well-connected public transport network.
• Vibrant city with a robust educational and cultural scene.

Work Schedule: Standard work hours apply with potential flexibility in certain scenarios.

ASSUMPTION: Office emphasizes a balanced work-life dynamic, aligned with employee well-being.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• Skills assessment and online tests
• Interviews with HR and Senior Management

Key Assessment Areas:

• Strategic acumen and data analytical skills
• Technical proficiency in SEO tools and platforms
• Cultural fit with company values

Application Tips:

• Highlight strategic projects in SEA
• Demonstrate data-driven marketing achievements
• Showcase adaptability to new marketing technologies

ATS Keywords: SEA Manager, Google Ads, Data Analysis

ASSUMPTION: The interview may also assess alignment with Thalia's vision and cultural values.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Google Analytics

ASSUMPTION: Experience with emerging tools in the digital marketing ecosystem will be advantageous.

👔 Cultural Fit Considerations

Company Values:

• Commitment to content accessibility
• Innovation in digital engagement
• Emphasis on inclusivity and diversity

Work Style:

• Collaborative and team-oriented
• Proactive and adaptable to change
• Data-driven with strategic emphasis

Self-Assessment Questions:

• Do you have strong experience in SEA campaign management?
• Can you effectively communicate with cross-functional teams?
• Are you proactive in keeping up with digital marketing trends?

ASSUMPTION: Potential candidates should resonate with a culture that values stories and digital enhancement thereof.

⚠️ Potential Challenges

• Navigating a broad scope of national and international brand requirements
• Staying updated with fast-paced digital marketing trends
• Managing complex product data feeds
• Ensuring seamless integration across marketing platforms

ASSUMPTION: Flexibility and adeptness in multitasking would be crucial for this role.

📈 Similar Roles Comparison

• Similar roles typically require strategic oversight and in-depth technical skills.
• At Thalia, emphasis on innovation and cultural fit may distinguish this position.
• Larger companies may offer broader resources, while Thalia provides a community-focused environment.

ASSUMPTION: Thalia's unique focus on content and stories offers a niche appeal compared to other digital roles.

📝 Sample Projects

• Development and rollout of a cross-channel marketing strategy
• Implementation of cutting-edge analytics tools for market insights
• Innovative digital campaigns aligning with content-driven themes

ASSUMPTION: Projects may coincide with broader strategic goals of ahance.

❓ Key Questions to Ask During Interview

• How does Thalia integrate digital strategies with its retail operations?
• What are the biggest challenges in optimizing SEA for Thalia?
• How does the team stay updated with digital marketing trends and innovations?
• What are the growth opportunities within the marketing team?
• How does Thalia measure the success of SEA campaigns?

ASSUMPTION: Interviews might explore candidate’s strategic vision and technical proficiencies in SEM application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter detailing your strategic SEA achievements
• Prepare for technical and behavioral interviews
• Showcase any relevant portfolio of previous work
• Reach out to Thalia HR for specific queries

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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