Senior Manager of Marketing, Core Marketing, North America & GTM

📌 Core Information

🔹 Job Title: Senior Manager of Marketing, Core Marketing, North America & GTM

🔹 Company: 2K

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: 📦 Product Marketing

📌 Essential Job Details

🚀 Job Overview

This senior marketing role will bridge global and regional teams, leading North American marketing campaigns while contributing to global go-to-market (GTM) strategies for 2K's video game portfolio. The position requires a strategic marketer who can effectively represent North America's needs in global planning discussions while driving the execution of regional marketing campaigns to achieve business objectives and optimize performance.

ASSUMPTION: Based on the job title and description, this appears to be a high-impact role focused on both strategic planning and execution, requiring cross-functional collaboration across different regions.

📋 Key Responsibilities

North America Campaign Development and Execution:

• ✅ Develop integrated North America marketing plans for assigned titles focused on driving awareness, engagement, and purchase intent
• ✅ Lead execution of North America campaigns in collaboration with cross-functional teams and agencies
• ✅ Develop and manage marketing budget proposals aligned with business targets
• ✅ Develop paid media plans and drive media strategy to optimize performance
• ✅ Serve as point of contact for global media discussions with Player Connections teams
• ✅ Collaborate with Channel/Sales teams on retail and promotional marketing plans
• ✅ Facilitate cross-region collaboration by sharing North America insights and best practices

Global GTM Strategy Collaboration:

• ✅ Support global marketing strategy development in collaboration with global and regional teams
• ✅ Act as a resource to support regions and Core BU, leveraging proximity to the global strategy team
• ✅ Advocate for regional requirements during global planning discussions
• ✅ Support contingency planning and strategy adaptation as needed

Leadership and Coordination:

• ✅ Liaise between media and creative teams to build North America-specific assets
• ✅ Manage and lead direct reports, providing guidance, assets, and timelines

🎯 Required Qualifications

Education: BA/BS degree required; MBA preferred

Experience: Minimum 5-7+ years in consumer brand marketing, including integrated campaign development and execution

Skills:

• Strategic, insight-driven marketing expertise
• Proven success in marketing strategy, product marketing, and achieving business results
• Experience developing regional marketing strategies within global frameworks
• Deep knowledge of paid media strategy and execution
• Strong collaboration and cross-functional team influence abilities
• Adaptability in fast-paced, dynamic environments
• Deep understanding of gaming products, audiences, and competitive landscapes
• Financial acumen and budget management experience

💰 Compensation & Benefits

Salary Range: $114,400 - $169,300 per year (for California)

Benefits: Medical, financial, and other benefits (specific details provided upon offer), potential for bonus and/or equity awards

Industry Comparison: This compensation range is competitive for senior marketing roles in the gaming industry, particularly for positions that bridge regional and global responsibilities.

ASSUMPTION: The salary range is specifically noted for California, so compensation may vary based on market location. The total compensation package appears to be structured to be competitive within the gaming industry for senior marketing talent.

📌 Applicant Insights

🔍 Company Context

Industry Position: 2K is a major video game publisher, a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), responsible for publishing titles across multiple platforms and genres. Their portfolio includes globally recognized franchises like NBA 2K, BioShock, Borderlands, Mafia, Sid Meier's Civilization, XCOM, WWE 2K, and PGA TOUR 2K.

Company Size: Large, established gaming publisher with multiple studios including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.

Company Stage: Established enterprise with continued expansion plans as indicated by their reference to a "global strategic plan" and "building and acquiring exciting studios."

ASSUMPTION: Based on the description of 2K as a wholly owned label of Take-Two Interactive (a publicly traded company) with multiple studios and global franchises, this is clearly a major player in the gaming industry rather than an emerging studio.

📊 Role Analysis

Career Level: Senior management position

Reporting Structure: Reports to the Senior Director of Marketing, Global GTM, Core Games

Team Size/Composition: Will have direct reports to manage, though exact team size is not specified

Growth Opportunities: Potential for growth into director-level positions focused on global marketing strategy or regional leadership roles

ASSUMPTION: Based on the senior manager title and reporting to a senior director, this is clearly a mid-to-upper management position with direct reports. The global exposure and cross-functional responsibilities suggest this role could lead to further advancement in either regional or global marketing leadership.

🌍 Location & Work Environment

Office Type: Remote with possible hybrid options (indicated by the #LI-Hybrid tag)

Geographic Context: While the role is remote, the company headquarters is in Novato, California. The position focuses on North American marketing while collaborating with global teams.

Work Schedule: Standard full-time schedule typical for the gaming industry, which may include some flexibility but also potential for increased hours during game launch periods

Regional Considerations: The role specifically focuses on the North American market, requiring an understanding of regional marketing nuances while maintaining alignment with global strategies

ASSUMPTION: The #LI-Hybrid tag suggests a potential hybrid arrangement, though the position is primarily listed as remote. The gaming industry often experiences cyclical workloads that intensify around major game launches, which may impact the work schedule.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at large gaming companies like 2K, the interview process typically includes multiple rounds: initial screening, interviews with the hiring manager and team members, possibly a case study or marketing presentation, and final executive interviews.

Key Assessment Areas: Strategic marketing thinking, experience with integrated campaigns, understanding of gaming audiences, collaborative abilities, media planning expertise, and leadership capabilities.

Application Tips: Highlight specific marketing campaigns you've led, quantifiable results achieved, experience with gaming or entertainment products, and cross-functional collaboration examples. Demonstrate understanding of both North American market specifics and global marketing frameworks.

ATS Keywords: integrated marketing, campaign development, paid media strategy, GTM strategy, gaming industry, budget management, regional marketing, cross-functional collaboration, strategic marketing, consumer brand marketing

ASSUMPTION: These insights are based on industry standards for senior marketing roles in gaming companies and not specifically outlined in the job posting.

🛠️ Tools & Technologies

While specific tools are not mentioned in the listing, this role likely requires proficiency with:

• Marketing analytics platforms
• Media planning and buying platforms
• Campaign management tools
• Budget tracking and financial management systems
• Project management software
• Collaboration tools for cross-functional teamwork
• Data visualization and reporting tools

ASSUMPTION: These tools represent industry-standard technologies typically used in senior marketing roles at gaming companies and are not specifically mentioned in the job description.

👔 Cultural Fit Considerations

Company Values: 2K emphasizes inclusivity ("Come as You Are") and encourages applications even from those who don't meet every requirement. The company appears to value diverse perspectives, collaboration, and innovation.

Work Style: The role requires a highly collaborative approach, working across teams and regions. The description suggests a dynamic, fast-paced environment requiring adaptability and strong communication skills.

Self-Assessment Questions:

• Are you comfortable advocating for regional needs within a global framework?
• Do you thrive in collaborative environments requiring coordination across different teams?
• Can you balance strategic thinking with hands-on campaign execution?
• Are you passionate about the gaming industry and its products?
• Are you adaptable to changing priorities in a fast-paced industry?

ASSUMPTION: The cultural elements are inferred from the company's self-description and the job requirements, which emphasize collaboration, inclusivity, and adaptability.

⚠️ Potential Challenges

• Balancing regional priorities with global strategies may require strong negotiation and communication skills
• Managing campaigns across multiple game titles and franchises simultaneously
• Coordinating with various stakeholders including global teams, regional teams, and external agencies
• Adapting to the cyclical nature of game launches and associated marketing intensity
• The gaming industry is highly competitive and fast-evolving, requiring constant adaptation

ASSUMPTION: These potential challenges are based on the job description's emphasis on cross-regional collaboration, campaign management across titles, and the dynamic nature of the gaming industry.

📈 Similar Roles Comparison

This role differs from standard regional marketing manager positions by explicitly bridging global strategy and regional execution. Unlike purely tactical roles, it requires both strategic input and operational oversight. Compared to similar positions in other industries:

• Gaming Industry Specificity: Requires deeper understanding of gaming audiences and products than similar roles in other industries
• Regional-Global Balance: More emphasis on representing regional needs in global planning compared to typical regional marketing roles
• Portfolio Breadth: Likely covers multiple game titles across different genres, requiring versatility
• Launch-Focused Cycles: Gaming marketing tends to be more cyclical around major releases compared to some other consumer products

ASSUMPTION: This comparison is based on standard industry patterns for gaming versus other consumer marketing roles at similar levels.

📝 Sample Projects

Based on the responsibilities listed, someone in this role might work on projects such as:

• Developing a North American launch campaign for a new title in an established franchise, incorporating global brand guidelines while optimizing for regional audience preferences
• Creating an integrated media plan that balances awareness channels with performance marketing for user acquisition
• Building retail promotion strategies with major gaming retailers to maximize visibility during holiday seasons
• Designing a post-launch content marketing plan to maintain engagement and drive continued sales for a live service game
• Conducting market analysis to identify regional insights that could inform global strategy development

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical marketing activities in the gaming industry.

❓ Key Questions to Ask During Interview

• How does the marketing team balance global brand consistency with regional market needs?
• What are the primary KPIs used to measure success for marketing campaigns in North America?
• How does the team structure collaboration between global strategy teams and regional execution teams?
• Can you share an example of how regional insights have successfully influenced global strategy?
• What upcoming titles will this role be focusing on initially, and what unique marketing challenges do they present?
• How does 2K approach budget allocation between traditional and emerging marketing channels?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this opportunity:

1. Tailor your resume: Highlight experience with integrated marketing campaigns, regional marketing strategy, and any gaming industry experience. Include keywords like "integrated marketing," "campaign development," "media strategy," and "cross-functional collaboration."
2. Prepare your portfolio: Compile examples of marketing campaigns you've led, particularly those demonstrating strategic thinking and measurable results.
3. Research 2K's portfolio: Familiarize yourself with their major franchises and recent marketing approaches to demonstrate industry knowledge.
4. Connect with network: Reach out to any connections at 2K or Take-Two Interactive for insights about the company culture and team.
5. Prepare questions: Develop thoughtful questions about the role, team structure, and marketing strategy to demonstrate your strategic thinking.
6. Application submission: Follow the official application process through 2K's career site, ensuring all required documents are included and formatted properly.

Note: 2K explicitly states they never use instant messaging apps or personal email accounts for recruiting, only official 2K.com accounts. Be wary of any outreach through unofficial channels.