🔹 Job Title: Senior Manager, Mobile Product Marketing
🔹 Company: Warner Bros. Discovery (WB Games)
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Senior Brand and Product Marketing Manager at WB Games, you will lead the product marketing and marketing strategy for a major WBD game or franchise. Your role is critical in developing go-to-market strategies and driving collaboration across multiple teams to increase player acquisition, retention, and engagement. You'll work closely with game studios and various marketing departments to launch new games and support existing titles throughout their lifecycle.
ASSUMPTION: Based on the job description, this is a senior leadership role focused specifically on mobile gaming products, though the role may include oversight of cross-platform marketing strategies as well.
✅ Own and deliver comprehensive marketing strategies for assigned game title or franchise, aligning with financial plans and product roadmaps
✅ Drive marketability validation and optimization for games from incubation through launch and post-launch lifecycle
✅ Serve as cross-functional lead for the broader WB Games publishing team
✅ Build strategic relationships with teams including User Acquisition, Marketing Creative, Data Science, Franchise, Communications, Community/Social, and Platform Marketing
✅ Create data-driven marketing strategies to capture target audiences and increase market share
✅ Implement "test-measure-learn" methodologies in all campaign strategies to connect activations to measurable results
✅ Collaborate with Finance and studio teams on financial models and business cases for marketing campaigns
✅ Develop frameworks for omni-channel go-to-market campaigns to expand product reach
✅ Conduct and apply market research insights to marketing strategies
✅ Partner with studio teams to develop roadmaps aligned with acquisition, engagement, and growth strategies
✅ Work with Studio and Creative teams to inform creative strategy and produce key assets
✅ Guide development of visuals, messaging, and content across all platforms
Education: Bachelor's Degree or equivalent in business or related field (MBA Preferred)
Experience: 5+ years of experience in mobile marketing, product marketing, or brand marketing
Skills:
Salary Range: $113,050.00 - $209,950.00 per year
Benefits: Annual bonuses, short and long-term incentives, program-specific awards, health insurance, employee wellness program, life and disability insurance, retirement savings plan, paid holidays, sick time, and vacation
Industry Comparison: This compensation range is competitive within the gaming industry for senior marketing roles, particularly at major publishers like WB Games.
ASSUMPTION: The salary range appears aligned with senior marketing positions at major gaming companies, though exact comparisons would vary by specific location within the US.
Industry Position: Warner Bros. Discovery (WB Games) is a major player in the games industry, developing and publishing games across all platforms including mobile devices. The company leverages its vast portfolio of iconic entertainment franchises and beloved brands in its games.
Company Size: Large enterprise with global presence
Company Stage: Established entertainment conglomerate with multiple studios and offices worldwide
ASSUMPTION: While specific employee numbers aren't provided, WBD is known in the industry as a major entertainment corporation following the merger of Warner Media and Discovery, with WB Games being a significant division within the larger corporate structure.
Career Level: Senior management
Reporting Structure: Not specified, but likely reports to a Director or VP of Marketing
Team Size/Composition: Not specified, but would likely involve leadership over cross-functional marketing teams
Growth Opportunities: Potential for advancement into director-level roles within gaming marketing or broader entertainment marketing at WBD
ASSUMPTION: Given the title "Senior Manager" and responsibility for major game franchises, this role likely involves both strategic leadership and people management, with potential pathways to broader marketing leadership positions.
Office Type: Not specified
Geographic Context: United States-based, though WB Games has studios and offices across the globe
Work Schedule: Not specified, but likely standard full-time hours with potential flexibility
Regional Considerations: May involve collaboration with international teams given WB Games' global presence
ASSUMPTION: While the listing doesn't specify remote/hybrid arrangements, many gaming companies have adopted flexible work models post-pandemic. Given WB Games' global presence, the role may require occasional work across time zones.
Typical Process: For senior marketing roles at major gaming companies, expect multiple rounds including initial screening, panel interviews with marketing leadership, potentially case studies or marketing strategy presentations, and final rounds with executive stakeholders
Key Assessment Areas:
Application Tips: Highlight quantifiable marketing successes, experience with game marketing (especially mobile), examples of cross-functional leadership, and data-driven campaign results
ATS Keywords: mobile marketing, product marketing, go-to-market strategy, user acquisition, growth marketing, player engagement, retention, gaming industry, campaign analytics, market research, cross-functional leadership
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in the gaming industry.
While specific tools aren't mentioned, marketing professionals in this role typically work with:
ASSUMPTION: These tools represent industry standards for mobile game marketing and aren't explicitly mentioned in the job listing.
Company Values: WBD emphasizes their guiding principles as core values, though specific details aren't listed in the job description. The company highlights diversity and inclusion as important aspects of their culture.
Work Style: The description suggests a collaborative environment with emphasis on cross-functional teamwork and strategic thinking. The company states "Here you are supported, here you are celebrated, here you can thrive."
Self-Assessment:
ASSUMPTION: Cultural insights are drawn from the company's self-description emphasizing creativity, inclusive workforce, and support for employee growth.
This role appears to involve significant cross-functional coordination, which may require strong stakeholder management skills. Leading marketing for major franchises likely comes with high visibility and expectations. The position involves balancing creative marketing vision with analytical, data-driven decision making, which can be challenging to navigate. Working within a large corporate structure may also involve navigating complex approval processes.
ASSUMPTION: These challenges are common in senior marketing roles at major gaming/entertainment companies and are inferred from the job responsibilities.
This role appears to be more strategic than a traditional Product Marketing Manager position, with greater emphasis on franchise leadership and cross-functional guidance. Compared to Director-level positions, it may have more hands-on campaign execution responsibilities. Unlike pure User Acquisition roles, this position balances brand building with performance marketing. The seniority level suggests more strategic input into product development than typical marketing manager roles would have.
ASSUMPTION: This comparison is based on standard industry role structures within gaming and entertainment companies.
Someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on the role type and industry norms, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.