Senior Manager - Growth Marketing

📌 Core Information

🔹 Job Title: Senior Manager - Growth Marketing

🔹 Company: Saas Labs US Inc.

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive growth marketing plans
• Optimizing marketing funnels and driving impactful campaigns
• Collaborating with product teams to align product experience with marketing messaging
• Analyzing user behavior and campaign performance to identify growth levers

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive growth and impact.

📋 Key Responsibilities

✅ Design and implement a comprehensive growth marketing strategy tailored to a PLG model, focusing on driving product adoption and user engagement

✅ Identify and prioritize growth opportunities across the customer lifecycle, from acquisition to retention and expansion

✅ Optimize onboarding flows and in-product experiences to drive user activation and reduce time-to-value

✅ Leverage data and customer insights to identify churn risks and proactively address them

✅ Analyze user behavior, funnel metrics, and campaign performance to identify growth levers and optimize marketing efforts

✅ Act as a bridge between marketing and product teams to ensure the product experience aligns with marketing messaging and user expectations

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive growth and improve user experience.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing

Experience: 5+ years of experience, preferably from high growth B2B SaaS

Required Skills:

• Strong understanding of PLG principles and SaaS business models
• Proven ability to work cross-functionally with product, sales, and customer success teams
• Expertise in digital marketing channels, including SEO, SEM, email marketing, and social media
• Proficiency in analytics tools (e.g., Google Analytics, Smartlook, Amplitude, Tableau) and marketing automation platforms like HubSpot
• Experience with A/B testing, experimentation, and data analysis to drive decision-making

Preferred Skills:

• Familiarity with customer data platforms (CDP) and customer relationship management (CRM) systems
• Experience with marketing automation and lead scoring

ASSUMPTION: Candidates with a strong background in digital marketing, PLG, and SaaS will be well-suited for this role. Familiarity with marketing automation and CRM systems is a plus.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior marketing role in Bengaluru)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement benefits
• Employee stock options
• Performance bonuses

Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM IST (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Bengaluru. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically B2B SaaS

Company Size: 201-500 employees (Mid-size company, offering opportunities for growth and collaboration)

Founded: 2016 (Established company with a history of growth and success)

Company Description:

• SaaS Labs is a global SaaS company automating high-volume prospect and customer communications for sales and support teams
• One of the fastest-growing companies in India, backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads
• Portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), EasyCalendar (Scheduling Software), CallPage (Callback Automation), and CallRoot (Call Tracking and Analytics)

Company Specialties:

• B2B
• SaaS
• Workflow Automation
• Communication Workflow
• Productivity
• Remote Work

Company Website: http://saaslabs.co

ASSUMPTION: SaaS Labs is a well-established company in the B2B SaaS space, offering opportunities for growth and career development.

📊 Role Analysis

Career Level: Senior Manager (High-level role with significant impact on company growth)

Reporting Structure: Reports to the Sr. Director of Growth Marketing (Part of the marketing leadership team)

Work Arrangement: On-site with flexibility for remote work (Hybrid work arrangement)

Growth Opportunities:

• Potential to grow into a director or VP role as the company expands
• Opportunities to lead and mentor junior team members
• Chance to work on diverse projects and gain exposure to various aspects of marketing

ASSUMPTION: This role offers significant growth potential as the company continues to expand and succeed in the market.

🌍 Location & Work Environment

Office Type: Hybrid (On-site with remote work flexibility)

Office Location(s): Bengaluru, Karnataka, India (Headquarters)

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional and modern culture, with a vibrant startup ecosystem
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 6:00 PM IST (with flexibility for remote work)

ASSUMPTION: Bengaluru offers a dynamic work environment with a thriving tech industry and a diverse cultural scene. The hybrid work arrangement provides flexibility for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the marketing team
• Final interview with the Sr. Director of Growth Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and communication skills
• Understanding of PLG principles and SaaS business models

Application Tips:

• Highlight relevant experience and achievements in digital marketing and PLG
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work cross-functionally

ATS Keywords: PLG, SaaS, Growth Marketing, Digital Marketing, SEO, SEM, A/B Testing, Data Analysis, Marketing Automation, Customer Insights, User Engagement

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and ability to work cross-functionally. Preparation should focus on demonstrating these skills and providing concrete examples from past experiences.

🛠️ Tools & Technologies

• Google Analytics
• Smartlook
• Amplitude
• Tableau
• HubSpot
• Marketo (or similar marketing automation platforms)
• Customer data platforms (CDP) and customer relationship management (CRM) systems

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Obsession
• Experiment and Learn
• One Team, One Dream

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and open to feedback
• Results-oriented and focused on growth

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you embrace a culture of experimentation and continuous learning?
• Are you results-oriented and focused on driving growth and impact?

ASSUMPTION: SaaS Labs values candidates who are data-driven, collaborative, and results-oriented. Applicants should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and new initiatives
• Collaborating effectively with cross-functional teams, including product, sales, and customer success
• Adapting to new tools and technologies as the company grows and evolves

ASSUMPTION: These challenges are common in a fast-growing B2B SaaS company and require strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is unique in its focus on PLG and driving growth through a self-serve Go-to-Market (GTM) motion
• Compared to traditional marketing roles, this position requires a stronger emphasis on data analysis and customer insights
• Career progression in this role could lead to leadership positions in growth marketing or other areas of the business

ASSUMPTION: This role offers a unique opportunity to focus on PLG and driving growth in a self-serve GTM environment. Candidates should consider their interest in this specific focus area when comparing this role to other marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive growth marketing strategy for a new product launch
• Optimizing onboarding flows to improve user activation and reduce time-to-value
• Analyzing customer data to identify churn risks and proactively address them

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the role. Candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the PLG marketing function and the growth opportunities you see for this role?
• How does the marketing team collaborate with the product team to ensure the product experience aligns with marketing messaging and user expectations?
• What are the key performance indicators (KPIs) used to measure the success of growth marketing campaigns, and how are they tracked and optimized?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to assess the company's approach to growth marketing, cross-functional collaboration, performance measurement, professional development, and work-life balance. Candidates should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills in digital marketing, PLG, and data analysis
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work cross-functionally
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.