Senior Manager, Global Brand Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Global Brand Marketing

🔹 Company: Huda Beauty

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing successful marketing strategies to enhance brand visibility and drive business growth
• Leading cross-functional teams in comprehensive marketing campaigns for product launches and brand awareness
• Collaborating with creative, product, and commercial teams to ensure a seamless consumer journey
• Analyzing market trends and consumer behavior to inform strategic decision-making and campaign optimization

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the beauty industry to drive brand success globally.

📋 Key Responsibilities

✅ Lead the creation and execution of 360 marketing campaigns, including messaging, paid media assets, in-store assets, e-commerce content, press releases, influencer guidelines, and activation concepts for both hero and sub-her product launches.

✅ Lead cross-functional teams in the development and execution of comprehensive marketing campaigns to promote brand awareness and product launches, helping to ideate marketing ideas and action plans to support new launches.

✅ Work closely with creative, product, and commercial teams to ensure a seamless and consistent consumer journey across all touchpoints.

✅ Brief creative teams on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns.

✅ Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals.

✅ Oversee project timelines, resource allocation, and ensure the timely execution of all marketing initiatives, ensuring each project is delivered on time and within scope.

✅ Analyze market trends and consumer behavior to inform strategic decision-making and campaign optimization.

✅ Drive brainstorming sessions to develop innovative marketing ideas and actionable plans for product launches and brand campaigns that increase visibility and engagement.

✅ Monitor campaign performance and conduct post-campaign analysis to measure effectiveness and identify areas for improvement.

✅ Act as the point of contact for all global teams ensuring consistency in strategy.

✅ Collaborate with HQ stakeholders and external partners to align marketing efforts with business objectives and maximize impact.

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 5+ years of experience in a similar role, preferably in the beauty industry

Required Skills:

• Proven track record in brand marketing and campaign development
• Excellent interpersonal and communication skills
• Strong organizational skills and ability to work independently and in a team
• Passion for beauty and cosmetics
• Great attention to detail and ability to handle multiple priorities
• Thrives in a fast-paced working environment

Preferred Skills:

• Previous work experience in the beauty industry
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in beauty marketing and a proven track record of driving brand success will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on market research for senior marketing roles in Dubai's retail industry)

Benefits:

• Monthly “Self Love Days” – at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the beauty and cosmetics sector

Company Size: Medium (201-500 employees), which offers a balance between a structured environment and the agility of a smaller company

Founded: 2013, with a strong focus on business excellence and kindness since its inception

Company Description:

• Huda Beauty is a fast-growing global beauty brand founded by Huda Kattan, focusing on creating a world of beauty where everyone is celebrated
• The company is driven by purpose rather than profit, allowing it to approach things differently and create unique products, content, and a community
• Huda Beauty is committed to upholding an equal employment workplace that is free from discrimination

Company Specialties:

• Cosmetics
• Social Media
• Beauty
• eCommerce
• Retail

Company Website: http://www.hudabeauty.com

ASSUMPTION: Huda Beauty's focus on purpose-driven growth and commitment to kindness make it an attractive employer for candidates seeking a meaningful work environment.

📊 Role Analysis

Career Level: Senior Manager, indicating a high level of responsibility and strategic decision-making

Reporting Structure: This role reports directly to the Global Marketing Director and oversees global marketing teams

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings

Growth Opportunities:

• Potential to expand the global brand marketing team and mentor junior team members
• Opportunity to work closely with the company's founder and chairwoman, Huda Kattan
• Possibility to grow within the organization as the brand continues to expand globally

ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of team expansion and personal career development.

🌍 Location & Work Environment

Office Type: Modern, creative workspace with a focus on collaboration and innovation

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving retail and beauty industry
• The United Arab Emirates offers a tax-free income and a high standard of living
• Dubai's strategic location makes it an ideal hub for global brand marketing efforts

Work Schedule: Full-time, with flexible hours to accommodate project deadlines and global team collaboration

ASSUMPTION: Dubai's dynamic business environment and strategic location make it an attractive base for a global brand marketing role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final interview with the Global Marketing Director and/or Huda Kattan
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and campaign development
• Cross-functional collaboration and team leadership
• Industry knowledge and market trends analysis
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful brand marketing campaigns you've led or contributed to
• Research Huda Beauty's brand, values, and recent marketing efforts to demonstrate your enthusiasm and understanding of the company
• Be prepared to discuss your thoughts on the global beauty market and trends

ATS Keywords: Brand Marketing, Campaign Development, Cross-Functional Collaboration, Market Trends Analysis, Strategic Thinking, Beauty Industry, Retail, Global Marketing

ASSUMPTION: Huda Beauty's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Marketing analytics tools (e.g., Google Analytics, social media analytics platforms)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should be proficient in using common project management, marketing analytics, and design tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: Huda Beauty is fueled by purpose rather than profit
• Kindness: The company is committed to creating a kind and inclusive work environment
• Innovation: Huda Beauty approaches things differently to create unique products and experiences

Work Style:

• Collaborative: Huda Beauty values cross-functional teamwork and open communication
• Agile: The company operates in a fast-paced, dynamic environment that requires adaptability and quick decision-making
• Creative: Huda Beauty encourages innovative thinking and unique solutions to marketing challenges

Self-Assessment Questions:

• How do you embody Huda Beauty's values in your daily work?
• Describe a time when you had to adapt quickly to a significant change in a marketing campaign or project
• How do you approach collaborating with diverse teams and stakeholders to achieve marketing objectives?

ASSUMPTION: Huda Beauty's focus on purpose, kindness, and innovation makes it an attractive employer for candidates who align with these values and thrive in a creative, collaborative work environment.

⚠️ Potential Challenges

• Managing global teams with varying time zones and cultural backgrounds
• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to the dynamic nature of the beauty industry and consumer trends
• Ensuring consistent brand messaging and consumer experience across global markets

ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a global, fast-paced marketing environment.

📈 Similar Roles Comparison

• Unlike other senior brand marketing roles, this position focuses on global brand marketing, requiring a broader strategic perspective and cross-cultural awareness
• Huda Beauty's purpose-driven approach sets it apart from competitors, offering candidates a unique opportunity to make a meaningful impact on the brand's success
• Career progression in this role may involve expanding the global marketing team or taking on additional responsibilities as the brand continues to grow

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and personal values.

📝 Sample Projects

• Developing and executing a global marketing campaign for a new product launch, including messaging, creative assets, and influencer partnerships
• Analyzing market trends and consumer behavior to inform strategic marketing decisions and campaign optimization
• Collaborating with cross-functional teams to create a seamless consumer journey across all touchpoints, from product discovery to post-purchase engagement

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and creative nature of the senior brand marketing manager role at Huda Beauty.

❓ Key Questions to Ask During Interview

• How does Huda Beauty approach global brand marketing, and what are the key challenges and opportunities in this area?
• Can you describe the team structure and dynamics within the global marketing department?
• How does Huda Beauty's commitment to kindness translate into the company's culture and work environment?
• What opportunities are there for professional growth and development within this role and the global marketing team?
• How does Huda Beauty support work-life balance for its employees, particularly in a fast-paced, global role like this one?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful brand marketing campaigns you've led or contributed to
• Research Huda Beauty's brand, values, and recent marketing efforts to demonstrate your enthusiasm and understanding of the company
• Follow up with Huda Beauty's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.