🔹 Job Title: Senior Manager, Digital Strategy
🔹 Company: Clio
🔹 Location: Toronto, Ontario, Canada (with options for Burnaby or Calgary)
🔹 Job Type: Full-time
🔹 Category: Marketing/Digital Strategy
Clio is seeking a Senior Manager of Digital Strategy to lead their digital marketing team across multiple Canadian locations. This role will have direct ownership of Clio's marketing websites and will be responsible for crafting data-driven digital strategies to maximize conversion, improve user experience, and generate leads. The position reports to the Senior Director of Inbound Marketing and Operations, working closely with various marketing teams to enhance digital performance across Clio's web properties.
ASSUMPTION: The category is listed as "Marketing/Digital Strategy" based on the role responsibilities and team structure mentioned in the job description, as no specific category was provided in the original listing.
✅ Website Strategy and Leadership: Develop and execute a comprehensive global website and landing page strategy aligned with Clio's business objectives
✅ Team Leadership: Lead, build, and mentor a team of web developers, fostering innovation and performance excellence
✅ Conversion Rate Optimization (CRO): Direct website CRO strategy and own website conversion rate metrics, setting ambitious goals and implementing optimizations
✅ SEO Strategy & Execution: Lead technical SEO strategies in partnership with agencies and in-house SEO content team
✅ Analytics & Marketing Technology: Own website analytics, performance measurement, and optimize Clio's digital tech stack
✅ Cross-Functional Collaboration: Work with marketing design, web development, growth, content, and product marketing teams on digital initiatives
Education: Not specified
Experience: 8+ years in website strategy, digital marketing, or CRO, with 3+ years in leadership roles
Skills:
Salary Range: $136,000 - $204,000 CAD (aim to hire between minimum and midpoint: $136,000 - $170,000 CAD)
Benefits:
Industry Comparison: This compensation package appears competitive for senior marketing leadership roles in the Canadian technology sector, particularly for SaaS companies.
ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive benefits package and salary structure, though this wasn't explicitly stated in the original listing.
Industry Position: Clio is described as a global leader transforming the legal experience through technology. The company appears to be a well-established SaaS provider focusing on legal technology solutions.
Company Size: Mid to large size organization with multiple office locations across Canada
Company Stage: Growth/Scale-up stage with established market presence
ASSUMPTION: Company size and stage are inferred based on the sophisticated team structure, multiple office locations, comprehensive benefits, and the description of Clio as a "global leader." The company appears to be beyond startup phase and in active growth mode.
Career Level: Senior management level
Reporting Structure: Reports to the Senior Director, Inbound Marketing and Operations
Team Size/Composition: Leading a team of digital marketers and website developers
Growth Opportunities: Potential path to director-level positions in marketing or digital strategy
ASSUMPTION: Team size isn't explicitly stated, but the role involves leading multiple digital marketers and web developers, suggesting a team of at least 4-8 direct reports. Growth opportunities are inferred based on the typical career progression in marketing leadership.
Office Type: Hybrid (minimum 2 days per week in office on "Anchor Days")
Geographic Context: Position can be based in Toronto, Burnaby, or Calgary - all major Canadian tech hubs with strong business communities
Work Schedule: Standard full-time with flexibility for time off (encouraged 20 days annually)
Regional Considerations: Toronto is Canada's largest business center with a high cost of living but extensive professional networking opportunities. All three potential locations have growing tech ecosystems.
Typical Process: For senior marketing roles at established tech companies, expect multiple rounds of interviews including initial HR screening, hiring manager discussion, team panel, and potentially a strategic presentation or case study.
Key Assessment Areas:
Application Tips: Emphasize quantifiable website performance improvements, conversion rate optimization successes, and team leadership achievements. Highlight experience with multi-product, multi-region websites.
ATS Keywords: Digital strategy, conversion rate optimization, CRO, SEO, web analytics, A/B testing, UX optimization, marketing technology, Google Analytics, website performance, leadership, team management
ASSUMPTION: These insights are based on industry standards for senior digital marketing positions in technology companies of similar size and stage.
Familiarity with the following tools would be valuable:
ASSUMPTION: While only specific tools mentioned in the listing are included above, senior digital marketing roles typically require familiarity with additional marketing technologies like HubSpot, Marketo, or other marketing automation platforms.
Company Values: Clio emphasizes diversity, inclusion, belonging, and equity. The company values authenticity, mission alignment, and creating an environment where team members feel included and empowered.
Work Style: Fast-paced, data-driven, collaborative environment with cross-functional teams. Values initiative, excellence, innovation, and results.
Self-Assessment:
Based on the job description, candidates should consider:
ASSUMPTION: These challenges are inferred from the responsibilities and scope of the role as described, representing potential areas requiring focus rather than definitive difficulties.
This Senior Manager, Digital Strategy role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
In this role, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical initiatives for this role type.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.