📌 Core Information
🔹 Job Title: Senior Manager, Digital Marketing
🔹 Company: Procore Technologies
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Procore Technologies is seeking a Senior Manager of Digital Marketing to lead their APAC digital growth and expansion strategy. This role requires a data-driven digital marketing expert who will develop and execute full-funnel strategies that drive acquisition, pipeline generation, and revenue growth. As the leader of a small team, you'll work closely with global and regional marketing teams while directly influencing Procore's market leadership position in the APAC construction technology space.
ASSUMPTION: This appears to be a leadership role with both strategic and hands-on components based on the description's emphasis on both team leadership and tactical execution.
📋 Key Responsibilities
- ✅ Lead the creation and execution of a full-funnel, data-backed digital marketing strategy for the APAC region
- ✅ Collaborate with Campaigns, Events, Web, and Automation teams to ensure seamless tactical execution
- ✅ Analyze and optimize customer journeys to ensure effective conversions across all touchpoints
- ✅ Partner with internal teams and external agencies to develop performance media plans across various platforms
- ✅ Spearhead the development and optimization of account-based marketing campaigns
- ✅ Create and implement a testing roadmap for audiences, messaging, and creative strategies
- ✅ Monitor, measure, and report on digital campaign performance to senior leadership
- ✅ Collaborate with global Center of Excellence teams to implement best practices in APAC
- ✅ Lead a team of two digital marketing professionals
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of experience in digital marketing, preferably in B2B SaaS, technology, or related industry
Skills:
- Deep knowledge of PPC, programmatic/display, and paid social platforms
- Strong analytical mindset with ability to interpret complex data
- Proven expertise in account-based marketing strategies
- Effective communication and stakeholder management abilities
- Proficiency in developing strategies that drive pipeline and revenue growth
- Experience with Salesforce (or similar CRM), Adobe tech stack, and Tableau or other analytics tools
ASSUMPTION: While no specific education requirements are stated, a bachelor's degree in marketing, business, or a related field is likely expected for a senior role of this nature, with potential preference for advanced degrees or certifications in digital marketing.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: The listing mentions "a full range of benefits and perks" including paid time off, healthcare coverage, and career development programs, though specific details aren't provided.
Industry Comparison: Not specified
ASSUMPTION: For a Senior Manager role in digital marketing within the tech industry in Sydney, compensation typically ranges between AUD 150,000-200,000 annually plus benefits and potential bonuses, based on current market rates for similar roles and seniority levels. This is an estimate based on industry standards and not stated in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Procore Technologies is a leading provider of cloud-based construction management software, helping clients efficiently build various construction projects from skyscrapers to hospitals.
Company Size: Not specified, but appears to be a well-established technology company with global operations.
Company Stage: Established growth-stage technology company with international presence.
ASSUMPTION: Based on the global structure mentioned (APAC region, global teams), Procore appears to be a mature, growth-stage company rather than an early-stage startup. The sophistication of their marketing organization suggests a well-established business with substantial resources.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Reports to the Senior Director, Growth & Integrated Marketing
Team Size/Composition: Will lead a team of two direct reports
Growth Opportunities: Potential pathways to Director or VP-level roles in marketing as the APAC business grows
ASSUMPTION: The growth opportunities are inferred based on the size of the team and reporting structure. This role appears positioned between middle management and executive leadership, with opportunities to expand influence as the APAC market develops.
🌍 Location & Work Environment
Office Type: Based in the Sydney office
Geographic Context: Sydney is Australia's largest business hub with a growing tech scene, offering high quality of living but also relatively high costs of living compared to other APAC cities.
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: The role specifically focuses on the APAC region, requiring understanding of diverse markets across Asia-Pacific with distinct regulatory environments, cultural nuances, and varying levels of digital adoption.
ASSUMPTION: The listing specifically mentions this role is based in the Sydney office, suggesting an in-office or potentially hybrid arrangement rather than fully remote. The regional focus implies some understanding of APAC markets would be beneficial.
💼 Interview & Application Insights
Typical Process: For senior roles at established tech companies, the interview process typically includes:
- Initial screening call with HR/recruitment
- First-round interview with the hiring manager (Senior Director)
- Panel interviews with cross-functional stakeholders (Sales, Customer Success)
- Possible case study or presentation on digital marketing strategy
- Final interview with senior leadership
Key Assessment Areas:
- Demonstrated success in digital marketing campaign execution and optimization
- Data analysis capabilities and results-oriented approach
- Team leadership and cross-functional collaboration skills
- Strategic thinking balanced with tactical execution
- Experience with the specific platforms mentioned (LinkedIn, Demandbase, etc.)
Application Tips:
- Quantify previous campaign results and ROI achievements
- Highlight experience with full-funnel B2B marketing strategies
- Demonstrate familiarity with construction, SaaS, or similar technical industries
- Showcase examples of team leadership and agency management
- Emphasize data-driven decision making with specific examples
ATS Keywords: digital marketing, APAC, B2B SaaS, account-based marketing, PPC, programmatic advertising, paid social, LinkedIn, Meta, Salesforce, Adobe, Tableau, pipeline generation, revenue growth, team leadership, data-driven, ROI optimization, customer journey
ASSUMPTION: These insights are based on industry standards for senior marketing roles at technology companies and are not specifically outlined in the job description.
🛠️ Tools & Technologies
Tools explicitly mentioned:
- Salesforce (or similar CRM)
- Adobe tech stack
- Tableau (or similar analytics tools)
- LinkedIn (for marketing campaigns)
- Meta (Facebook/Instagram) platforms
- Demandbase (for ABM)
Likely additional tools based on role requirements:
- Google Ads/Marketing Platform
- Programmatic advertising platforms
- Marketing automation tools
- SEO/SEM tools
- Content management systems
ASSUMPTION: Beyond the explicitly mentioned tools, the additional platforms listed are industry-standard for a digital marketing leadership role but not specifically mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: The listing mentions Procore values an equal-opportunity environment that embraces diversity and inclusion. They appear to promote a culture of innovation where employees can "own their work" and are "encouraged and given resources to try new ideas."
Work Style: The description suggests a collaborative environment with significant cross-functional teamwork across marketing, sales, and operations. The role requires both strategic thinking and hands-on execution in a fast-paced, data-driven environment.
Self-Assessment:
- Do you thrive in a metrics-driven, results-oriented culture?
- Are you comfortable balancing strategic leadership with hands-on execution?
- Do you enjoy cross-functional collaboration across multiple teams?
- Are you passionate about continuous optimization and testing?
- Can you effectively communicate complex data insights to various stakeholders?
ASSUMPTION: The cultural elements are partly inferred from the language in the job description, particularly the emphasis on data-driven decision making, innovation, and cross-functional collaboration.
⚠️ Potential Challenges
- Managing regional strategies while aligning with global initiatives may require careful balance
- Leading a small team (two direct reports) while covering the entire APAC region suggests potentially broad scope with limited resources
- The emphasis on both strategic leadership and hands-on execution could mean a high workload and varied responsibilities
- Navigating the diverse markets across APAC with different digital maturity levels may present complexity
- The data-driven nature of the role requires continuous learning and adaptation to evolving digital platforms
ASSUMPTION: These potential challenges are inferred from the job responsibilities and context rather than explicitly stated. They represent common situations in similar roles but may not accurately reflect the specific work environment at Procore.
📈 Similar Roles Comparison
The Senior Manager, Digital Marketing role at Procore differs from similar roles in these ways:
- Vs. Digital Marketing Director: More hands-on execution expected compared to purely strategic director roles
- Vs. Performance Marketing Manager: Broader scope including full-funnel strategy versus primarily bottom-funnel focus
- Vs. Regional Marketing Manager: More specialized in digital channels rather than covering all marketing functions
- Vs. ABM Manager: Wider responsibility across all digital channels beyond just account-based marketing
- Vs. Media Director at Agency: In-house role with deeper business integration versus agency client service
ASSUMPTION: This comparison is based on standard industry patterns for similar roles and not specifically stated in the job listing.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing an integrated digital strategy to penetrate new construction verticals in emerging APAC markets
- Creating and implementing an account-based marketing campaign targeting top 100 construction firms across Australia and Singapore
- Establishing a robust digital marketing dashboard that connects campaign metrics to pipeline generation and revenue impact
- Optimizing the conversion path from paid channels through to sales qualification, identifying and addressing drop-off points
- Developing A/B testing frameworks for ad creative and landing pages to continuously improve conversion rates
- Building a regional media mix model that optimally allocates budget across channels based on performance data
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar roles in B2B technology marketing.
❓ Key Questions to Ask During Interview
- How is success measured for this role in the first 6-12 months?
- What are the biggest challenges facing Procore's digital marketing efforts in the APAC region currently?
- How does the regional marketing strategy align with global initiatives, and where is there flexibility for regional customization?
- What resources and support are available for testing new digital marketing approaches or channels?
- How does marketing collaborate with sales in the lead qualification and handoff process?
- What marketing technology investments or improvements are planned for the coming year?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Procore: Review their website, recent news, and Glassdoor reviews to understand their products and culture
- Optimize your resume: Highlight relevant digital marketing experience, particularly in B2B settings with quantifiable results, and incorporate key ATS terms identified above
- Prepare your LinkedIn profile: Ensure it aligns with your resume and showcases your digital marketing expertise
- Develop a brief "portfolio": Collect examples of successful digital campaigns you've led, with metrics and outcomes (respecting confidentiality)
- Practice interview responses: Focus on specific examples that demonstrate data-driven decision making, leadership skills, and cross-functional collaboration
- Connect with current employees: If possible, reach out to team members on LinkedIn to gain additional insights about the company and role
- Prepare thoughtful questions: Beyond those suggested above, develop questions that demonstrate your strategic thinking about digital marketing in their industry