Senior Lifecycle Marketing Specialist
GrowthAssistant📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Specialist
🔹 Company: GrowthAssistant
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Lifecycle Marketing Specialist at GrowthAssistant, you'll drive strategy, execution, and optimization of customer-centric marketing programs that engage and convert customers throughout their journey. Your data-driven approach will directly impact business growth by developing impactful customer journeys and campaigns.
ASSUMPTION: This is a senior individual contributor role focused on CRM strategy rather than a management position, based on the emphasis on hands-on campaign development and execution rather than team leadership.
📋 Key Responsibilities
Lifecycle Campaigns and Program Management
- ✅ Manage and optimize lifecycle marketing programs to achieve quarterly revenue targets
- ✅ Collaborate with stakeholders and partners to plan and launch marketing initiatives
- ✅ Write comprehensive campaign and creative briefs for various marketing assets (email, push notifications, ads)
- ✅ Prepare production briefs for execution teams implementing campaigns
Stakeholder & Cross-Team Collaboration
- ✅ Manage communication and alignment across teams including creative studios and operational partners
- ✅ Review creative assets and provide feedback to ensure alignment with campaign brief
- ✅ Serve as main point of contact for execution teams, providing context for audience segmentation
Performance Analysis and Reporting
- ✅ Track and analyze program performance with detailed reports and actionable recommendations
- ✅ Identify performance gaps, determine root causes, and implement improvement strategies
- ✅ Synthesize detailed data into high-level insights for executive presentations
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years in lifecycle marketing, email, and CRM (experience in mortgage or financial services is a plus)
Skills:
- Proficiency in marketing automation tools (Braze, Salesforce preferred)
- Strong project management skills with ability to handle multiple priorities
- Hands-on experience in campaign development and creative briefing
- Exceptional analytical skills and data interpretation
- Excellent written and verbal communication
- Familiarity with Slack, G-Suite, and ClickUp
- Experience in fintech industry (nice-to-have)
- Knowledge of audience segmentation and targeting strategies (nice-to-have)
ASSUMPTION: While no specific degree is mentioned, candidates likely need a bachelor's degree in Marketing, Communications, or a related field, which is standard for senior marketing roles.
💰 Compensation & Benefits
Salary Range: PHP 100,000 - 120,000 per month (dependent on competencies)
Benefits:
- Permanent Work From Home setup
- Attendance Bonus of $25 for perfect monthly attendance
- Performance Bonus
- Anniversary Bonus (PHP 5,000 for 1st year, PHP 10,000 for 2-3 years)
- Referral Bonus of $300 per successful referral
- 7 days Holiday Paid Time Off per year
- 6 days Paid Time Off per year
- Healthcare Plan
Industry Comparison: This salary range (approximately USD 1,800-2,200 monthly) is competitive for a senior marketing position in the Philippines, where similar roles typically range from PHP 80,000-115,000 per month.
ASSUMPTION: The comparison is based on standard market rates for senior marketing specialists in the Philippines tech sector, particularly for remote positions.
📌 Applicant Insights
🔍 Company Context
Industry Position: GrowthAssistant appears to be in the digital marketing or fintech space, focusing on customer engagement and growth strategies.
Company Size: Not specified
Company Stage: Likely a growth-stage company based on the emphasis on scaling marketing programs
ASSUMPTION: Based on the job description's emphasis on growth, dynamic environment, and structured marketing processes, GrowthAssistant appears to be a scaling company rather than an early-stage startup or established enterprise.
📊 Role Analysis
Career Level: Senior individual contributor
Reporting Structure: Likely reports to a Marketing Director or Head of CRM
Team Size/Composition: Not specified, but implies cross-functional collaboration
Growth Opportunities: Potential paths toward marketing leadership or specialization in customer experience strategy
ASSUMPTION: The reporting structure and growth opportunities are inferred from standard organizational structures for this type of role and the emphasis on executive presentations suggesting visibility to leadership.
🌍 Location & Work Environment
Office Type: Permanent Work From Home
Geographic Context: Philippines-based role, allowing access to talent from any region in the country
Work Schedule: Not specified, likely standard business hours
Regional Considerations: The Philippines has a robust BPO and digital marketing talent pool with strong English language skills, making it an ideal location for global marketing operations
ASSUMPTION: While the work schedule isn't specified, it's likely that some flexibility exists given the remote nature of the position, though alignment with business hours of target markets may be required.
💼 Interview & Application Insights
Typical Process: Initial screening, skills assessment (possibly a marketing campaign brief or analytics task), panel interview with marketing leadership and stakeholders
Key Assessment Areas: Campaign management expertise, analytical capabilities, stakeholder management skills, creative brief development, data-driven decision making
Application Tips: Highlight metrics-driven campaign results, showcase examples of lifecycle programs you've managed, demonstrate experience with marketing automation platforms
ATS Keywords: Lifecycle marketing, CRM, customer journey, campaign optimization, marketing automation, Braze, Salesforce, audience segmentation, data analytics, performance analysis
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in tech companies, emphasizing both technical marketing skills and analytical capabilities.
🛠️ Tools & Technologies
- Marketing Automation: Braze, Salesforce
- Productivity: Slack, G-Suite, ClickUp
- Analytics: Data analytics platforms (specific tools not mentioned)
ASSUMPTION: Based on industry standards, other tools likely used include email testing platforms, A/B testing software, customer data platforms, and visualization tools like Tableau or Looker.
👔 Cultural Fit Considerations
Company Values: Data-driven decision making, collaborative environment, results-orientation
Work Style: Fast-paced, cross-functional collaboration, strategic thinking balanced with execution
Self-Assessment:
- Do you thrive in an environment where you need to balance analytical thinking with creative marketing concepts?
- Are you comfortable synthesizing complex data into actionable insights?
- Can you effectively manage stakeholder relationships while driving results?
- Do you enjoy a work culture that values both independence and collaboration?
ASSUMPTION: The company values and work style are inferred from the job description's emphasis on data-driven marketing, cross-team collaboration, and the "dynamic team" reference.
⚠️ Potential Challenges
This role may involve managing multiple competing priorities across different lifecycle campaigns simultaneously. The focus on quarterly revenue targets suggests performance pressure and accountability for measurable results. Working with multiple stakeholders requires strong communication and diplomatic skills to align different priorities and expectations.
ASSUMPTION: These challenges are standard for senior marketing roles with growth targets and are inferred from the responsibilities that emphasize multi-stakeholder management and revenue impact.
📈 Similar Roles Comparison
This Senior Lifecycle Marketing Specialist role focuses more on campaign execution and optimization than similar roles like "CRM Manager" (more strategic) or "Email Marketing Specialist" (more tactical). Unlike a "Marketing Automation Manager" who might focus primarily on the technical aspects of marketing systems, this position balances strategy, execution, and analysis with an emphasis on customer journey orchestration.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus of this position on lifecycle marketing programs versus broader CRM strategy or narrower channel execution.
📝 Sample Projects
- Developing a multi-channel onboarding sequence that improves new customer activation rates by 20%
- Creating a win-back campaign for dormant customers using personalized messaging based on past purchase behavior
- Optimizing the customer journey to reduce churn at critical drop-off points
- Building a segmentation strategy that increases email engagement metrics by identifying and targeting high-value customer cohorts
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical lifecycle marketing initiatives for customer acquisition, engagement, and retention.
❓ Key Questions to Ask During Interview
- What are the most critical customer lifecycle stages you're looking to optimize, and what metrics define success for this role in the first 6-12 months?
- How does the marketing team collaborate with product and data teams to inform lifecycle strategy?
- What marketing automation capabilities are currently in place, and what enhancements are planned for the near future?
- How does GrowthAssistant approach testing and optimization of lifecycle campaigns?
- Can you describe the current state of customer segmentation and how you envision it evolving?
ASSUMPTION: These questions are suggested based on typical areas of focus for lifecycle marketing roles and would demonstrate the candidate's strategic thinking and experience.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Include keywords like "lifecycle marketing," "CRM," "campaign optimization," "Braze/Salesforce," and "customer journey" to pass ATS screening
- Prepare your portfolio: Gather examples of successful lifecycle campaigns you've managed with clear metrics showing their impact
- Research GrowthAssistant: Understand their market positioning and customer base to tailor your application
- Prepare for data-focused interviews: Be ready to discuss how you've used data to drive marketing decisions and optimize customer journeys
- Highlight relevant experience: If you have fintech or financial services background, emphasize this experience as it's mentioned as a plus
- Demonstrate technical proficiency: Prepare specific examples of how you've used marketing automation tools like Braze or Salesforce