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Senior Influencer Marketing & Social Media Sales Expert (m/w/d)

2019
Full-time
On-site
Germany

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Influencer Marketing & Social Media Sales Expert (m/w/d)

πŸ”Ή Company: TERRITORY Influence GmbH

πŸ”Ή Location: Hamburg, MΓΌnchen

πŸ”Ή Job Type: Full-time/Part-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-04

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and optimization of influencer marketing approaches for existing clients
  • Proactive client management and development of tailored creative ideas and innovative formats with suitable influencers
  • Acquisition of new clients and expansion of the customer base
  • Representation of the agency at public events and in the public eye
  • Collaboration with project management in selecting influencers and calculating and implementing campaigns

ASSUMPTION: This role requires a high level of experience in influencer marketing and sales, as well as strong communication and networking skills. The ideal candidate will have a deep understanding of the influencer marketing landscape and a passion for social media.

πŸ“‹ Key Responsibilities

βœ… Support existing clients in strategic planning and optimization of their influencer marketing approaches

βœ… Proactively manage client relationships and develop tailored creative ideas and innovative formats with suitable influencers for both existing and potential new clients

βœ… Acquire new clients and expand the customer base through the identification of sales opportunities and the development of acquisition strategies and creative pitches

βœ… Represent the agency at public events and in the public eye

βœ… Collaborate with project management in selecting influencers and calculating and implementing campaigns

ASSUMPTION: The role involves a mix of strategic planning, creative development, sales, and public representation. Strong communication and networking skills are essential for success in this position.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: At least 5 years of professional experience in an agency, social media, or media marketing environment

Required Skills:

  • Excellent communication and sales skills
  • Deep network in the influencer marketing world
  • Passion for social media and comprehensive knowledge of the influencer landscape
  • Creativity, engagement, teamwork, and self-motivation

Preferred Skills:

  • Experience in public representation
  • Fluency in German and English

ASSUMPTION: The required skills reflect the need for a well-connected, creative, and communicative individual with a strong background in influencer marketing and sales.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time) or €48,000 - €64,000 per year (part-time) - This estimate is based on industry standards for a senior role in influencer marketing and sales in Germany.

Benefits:

  • 30 days of vacation
  • Workation opportunity for two weeks in Europe
  • Special leave for social engagement
  • Fitness programs and job bike
  • Hybrid work model
  • Workshops and training opportunities

Working Hours: 30-40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in influencer marketing and sales in Germany. The benefits reflect the company's commitment to work-life balance, professional development, and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: TERRITORY Influence is a content marketing agency that combines agency business with its own digital products and offers a wide range of services, including influencer marketing, to well-known brands.

Company Size: TERRITORY Influence is a medium-sized company with around 3,000 employees worldwide.

Founded: TERRITORY Influence was founded in 2019 and has since grown to become one of the leading content marketing agencies in Germany.

Company Description:

  • TERRITORY Influence offers a wide range of services, including influencer marketing, strategy and editorial content, brand and campaign development, video and audio production, PR and experience, and technology and data solutions.
  • The agency works with well-known brands such as Volkswagen, Deutsche Bahn, and E.ON, among others.
  • TERRITORY Influence has seven German locations, with its headquarters in Hamburg.

Company Specialties:

  • Influencer marketing
  • Content strategy and creation
  • Brand and campaign development
  • Video and audio production
  • PR and experience
  • Technology and data solutions

Company Website: territory.de

ASSUMPTION: TERRITORY Influence is a well-established and growing agency with a strong focus on influencer marketing and a diverse range of services. The company's size and industry position offer opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: The role reports directly to the management of TERRITORY Influence.

Work Arrangement: The role is offered as a hybrid position, with a mix of on-site and remote work.

Growth Opportunities:

  • Potential career advancement within the agency or the broader Bertelsmann group
  • Opportunities to expand and develop skills in various areas of content marketing
  • Chance to work on high-profile campaigns for well-known brands

ASSUMPTION: The role offers opportunities for career growth and development within the agency and the broader Bertelsmann group. The hybrid work arrangement provides flexibility and a healthy work-life balance.

🌍 Location & Work Environment

Office Type: Modern offices with hybrid work arrangements

Office Location(s): Hamburg and Munich

Geographic Context:

  • Hamburg is the second-largest city in Germany and an important cultural and economic center.
  • Munich is the capital of the state of Bavaria and the third-largest city in Germany.
  • Both cities offer a high quality of life, with vibrant cultural scenes, excellent dining options, and numerous recreational opportunities.

Work Schedule: The role follows a hybrid work arrangement, with a mix of on-site and remote work.

ASSUMPTION: The hybrid work arrangement offers flexibility and a healthy work-life balance, while the locations of Hamburg and Munich provide access to vibrant cultural scenes and excellent recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final decision and onboarding

Key Assessment Areas:

  • Communication and sales skills
  • Influencer marketing expertise
  • Creativity and engagement
  • Alignment with company values and culture

Application Tips:

  • Highlight relevant experience and achievements in influencer marketing and sales
  • Tailor your resume and cover letter to the specific requirements of the role
  • Prepare examples of successful influencer marketing campaigns or strategies
  • Research the company and its clients to demonstrate your knowledge and enthusiasm

ATS Keywords: Influencer marketing, social media, sales, client management, creative development, networking, communication, teamwork, strategy, acquisition, public representation

ASSUMPTION: The application process is designed to assess the candidate's communication and sales skills, influencer marketing expertise, creativity, and cultural fit. Tailoring the resume and cover letter to the specific requirements of the role is essential for success.

πŸ› οΈ Tools & Technologies

  • Social media platforms (e.g., Instagram, TikTok, YouTube)
  • CRM software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Design and creative tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The role requires proficiency in social media platforms, CRM software, project management tools, and design and creative tools. Familiarity with industry-specific tools and platforms is essential for success in this position.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and innovation
  • Collaboration and teamwork
  • Customer-centricity
  • Continuous learning and development

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and entrepreneurial
  • Flexible and adaptable

Self-Assessment Questions:

  • Do you align with the company's values of creativity, collaboration, customer-centricity, and continuous learning?
  • Are you comfortable working in a dynamic, collaborative, and results-driven environment?
  • Do you have a flexible and adaptable work style?

ASSUMPTION: The company values and work style reflect a dynamic, collaborative, and results-driven environment. Candidates should assess their alignment with these values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

  • Managing a high volume of client relationships and campaigns
  • Keeping up with the fast-paced and ever-changing influencer marketing landscape
  • Balancing sales and creative responsibilities
  • Adapting to the hybrid work arrangement and maintaining productivity

ASSUMPTION: The role presents challenges related to managing a high volume of client relationships and campaigns, staying current in the influencer marketing landscape, balancing sales and creative responsibilities, and adapting to the hybrid work arrangement.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on influencer marketing and sales, as well as its hybrid work arrangement.
  • Industry-specific context: Influencer marketing is a growing and evolving field, with new platforms and trends emerging regularly.
  • Career path comparison: This role offers opportunities for career growth and development within the agency and the broader Bertelsmann group.

ASSUMPTION: The role differs from related positions in its focus on influencer marketing and sales and its hybrid work arrangement. The industry-specific context and career path comparison highlight the unique aspects and growth opportunities of this position.

πŸ“ Sample Projects

  • Developing and executing a comprehensive influencer marketing strategy for a major brand launch
  • Managing a team of influencers for a long-term campaign, including content creation, scheduling, and analytics
  • Creating and presenting a custom pitch for a potential new client, highlighting the agency's unique selling points and tailored solutions

ASSUMPTION: The sample projects reflect the role's responsibilities in strategic planning, creative development, sales, and public representation. Candidates should be prepared to discuss their relevant experience and achievements in these areas.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does the agency support the growth and development of its employees?
  • What are the most challenging aspects of the role, and how can I best prepare for them?
  • How does the agency foster a culture of collaboration and innovation?
  • What opportunities are there for career growth and advancement within the agency or the broader Bertelsmann group?

ASSUMPTION: The interview questions are designed to assess the candidate's understanding of the role, the company's culture, and their fit with the organization's values and work style.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the online application portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and sales
  • Prepare examples of successful influencer marketing campaigns or strategies to demonstrate your expertise
  • Research the company and its clients to show your knowledge and enthusiasm
  • Follow up with the hiring manager, Lilith Haak, within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.