📌 Core Information
🔹 Job Title: Senior Campaign Manager SEA
🔹 Company: IPG Mediabrands
🔹 Location: Germany (Hamburg or Frankfurt a. M.)
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing national and international client accounts across various digital marketing channels
- Campaign optimization, performance analysis, and strategic recommendations
- Budget planning and control, as well as project coordination
- Collaboration with other departments and providing channel/product recommendations
ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on driving client success through effective campaign management.
📋 Key Responsibilities
✅ Manage client accounts across Google, Microsoft, and Amazon Ads platforms
✅ Optimize campaigns based on relevant performance KPIs and provide strategic recommendations
✅ Analyze campaign performance, generate reports, and derive actionable insights
✅ Coordinate projects and participate in budget planning and control
✅ Collaborate with other departments and provide channel/product recommendations
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Degree in Marketing, Communications, or a related field
Experience: 2-5 years of operational experience in Paid Search, preferably in a digital agency
Required Skills:
- Proven expertise in Google, Microsoft, and Amazon Ads platforms
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Customer-oriented and results-focused approach
- Fluency in German and English
Preferred Skills:
- Experience with bidding and web analytics tools
- Knowledge of additional digital marketing channels
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a passion for digital marketing are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and performance)
Benefits:
- Homeoffice and Flexwork options
- Training and personal development opportunities
- Modern and flexible working environment
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options
ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Germany. Benefits are subject to change and may vary based on the specific employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global, with a significant presence in Germany)
Founded: 1997 (as part of Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks and specialized business units
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a wide range of services and has a strong global presence, providing opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (with potential for growth)
Reporting Structure: Reports directly to the Campaign Management team lead
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Progression to a senior or management role within the Campaign Management team
- Expansion of responsibilities to include additional digital marketing channels
- International assignments or projects
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Hamburg and Frankfurt a. M.
Office Location(s): Hamburg and Frankfurt a. M.
Geographic Context:
- Hamburg: Vibrant city with a strong economy and a thriving digital industry
- Frankfurt a. M.: Major financial hub with a diverse range of industries and a strong job market
Work Schedule: Flexible working hours, with the option to work from home up to 3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Case study or assignment to assess problem-solving skills and cultural fit
- Final interview with the department head or director
Key Assessment Areas:
- Technical expertise in Paid Search and relevant tools
- Analytical and problem-solving skills
- Communication and teamwork abilities
- Customer orientation and results focus
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Tailor your application to demonstrate your fit with the company's values and culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer orientation
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, Amazon Ads, Campaign Management, Performance Analysis, Reporting, Budget Planning, Client Management, Teamwork, Collaboration
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on problem-solving abilities and customer orientation.
🛠️ Tools & Technologies
- Google Ads (Search, Display, Video, App)
- Microsoft Advertising (Bing Ads)
- Amazon Advertising Platform (AAP)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Bid management tools (e.g., Google Ads Manager, Microsoft Advertising Editor)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Client-centricity
- Integrity
- Diversity & Inclusion
Work Style:
- Results-driven and customer-focused
- Collaborative and team-oriented
- Adaptable and open to new ideas
- Proactive and solution-oriented
Self-Assessment Questions:
- How do you approach collaborating with team members and other departments to achieve client goals?
- Can you provide an example of a time when you identified a problem and developed a creative solution to address it?
- How do you stay up-to-date with industry trends and new tools in the digital marketing landscape?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style are more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple client accounts and prioritizing workloads
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing on-site and remote work responsibilities effectively
- Adapting to a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Campaign Manager roles, this position offers a broader range of digital marketing channels and a more global focus
- In the advertising services industry, IPG Mediabrands is known for its comprehensive suite of services and strong global presence
- Career progression may involve expanding into additional digital marketing channels or taking on management responsibilities
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the organization.
📝 Sample Projects
- Developing and implementing a comprehensive Paid Search strategy for a new client across multiple regions
- Optimizing campaign performance for an existing client by analyzing data and adjusting bidding strategies
- Collaborating with the creative team to develop compelling ad copy and visuals for a client's campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities in this role.
❓ Key Questions to Ask During Interview
- How does the team support and collaborate with each other to achieve client goals?
- What opportunities are there for professional development and growth within the Campaign Management team?
- How does the company foster innovation and adaptability in the face of industry changes?
- What is the company's approach to work-life balance, and how is this supported in the Campaign Management team?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.