Senior Industry Marketing Manager
Veriforce LLC📌 Core Information
🔹 Job Title: Senior Industry Marketing Manager
🔹 Company: Veriforce LLC
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing, SaaS, Utilities, Telecom
📌 Essential Job Details
🚀 Job Overview
As Veriforce's Senior Industry Marketing Manager, you will lead strategic marketing initiatives for the Utilities and Telecom sectors. You'll manage the entire marketing funnel from initial customer acquisition to revenue generation, working directly with Sales, SDRs, and Product Marketing teams to create targeted campaigns that drive business growth. Your data-driven approach will help optimize marketing spend, enhance customer journeys, and directly impact revenue goals.
ASSUMPTION: Based on the job description, I assume this is a leadership position that combines strategic planning with hands-on execution across multiple marketing channels. The role appears to have direct revenue responsibility and requires significant cross-functional collaboration.
📋 Key Responsibilities
✅ Own and execute the end-to-end marketing strategy for Utilities and Telecom verticals
✅ Develop and implement multi-channel marketing campaigns across digital, content, events, and ABM initiatives
✅ Create and optimize Account-Based Marketing strategies for high-value prospect engagement
✅ Track, measure, and optimize the full marketing funnel with accurate attribution to revenue
✅ Conduct competitive analysis and customer research to identify trends and differentiation opportunities
✅ Partner closely with Sales and SDR teams to align marketing with sales priorities
✅ Utilize data analytics and performance measurement to assess ROI and refine marketing initiatives
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of B2B marketing, revenue marketing, or product marketing (SaaS/enterprise technology preferred)
Skills:
- Proven success in multi-channel campaign planning and execution
- Hands-on experience with Account-Based Marketing (ABM) and demand generation
- Deep understanding of digital marketing channels (SEO, SEM, social media)
- Expertise with marketing automation platforms, CRM systems, and analytics tools
- Strong data-driven mindset with campaign analytics and attribution experience
- Leadership and cross-functional collaboration abilities
- Industry expertise in Utilities, Energy, or Telecommunications (highly preferred)
ASSUMPTION: While a specific degree is not mentioned, the seniority level and technical nature of the role suggest a bachelor's degree in marketing, business, or a related field would be expected, though equivalent experience may substitute for formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- 401(k) match that is immediately fully vested
- Comprehensive time off benefits
- Paid time off for volunteer activities
Industry Comparison: Not specified
ASSUMPTION: Based on the senior level of this position, comprehensive benefits package, and SaaS industry standards, the compensation is likely competitive for a senior marketing role in the technology sector, potentially ranging from $120,000-$170,000+ depending on location and specific experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Veriforce is described as the fastest-growing SaaS-technology and services company in the global supply chain risk management market, focusing on workforce safety, compliance, and risk management solutions.
Company Size: Not specified
Company Stage: Growth stage with global operations
ASSUMPTION: Based on the description of being the "fastest-growing" in their market and having global operations with teams "across North America and overseas," Veriforce appears to be in an aggressive growth phase, likely a mid-sized company that's scaling rapidly rather than an early-stage startup or established enterprise.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The company's described growth trajectory suggests potential for career advancement as the organization expands.
ASSUMPTION: Given the strategic nature of this position and vertical ownership, this role likely reports to a Director or VP of Marketing, with potential advancement paths toward director-level positions. The role probably interfaces with multiple teams including sales, SDRs, product marketing, and potentially manages direct reports or coordinates with external agencies.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: United States (nationwide)
Work Schedule: Not specified
Regional Considerations: The company has global operations with teams across North America and overseas.
ASSUMPTION: Since the location is broadly listed as "United States" without specifying a city or state, and the company mentions global operations, this position may offer flexible work arrangements including the possibility of remote work. Standard business hours would be expected, potentially with flexibility to coordinate with teams across different time zones.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at B2B SaaS companies, the interview process typically includes initial screening, marketing strategy discussion, portfolio/campaign review, cross-functional team interviews, and possibly a presentation or case study.
Key Assessment Areas: Strategic thinking, campaign execution capabilities, revenue impact of previous work, data analysis skills, industry knowledge, and cross-functional collaboration abilities.
Application Tips: Highlight quantifiable marketing results, specific campaigns you've led for B2B technology companies, experience with ABM strategies, and any direct knowledge of the utilities or telecom industries.
ATS Keywords: ABM, demand generation, marketing attribution, pipeline acceleration, multi-channel campaigns, revenue marketing, B2B marketing, SaaS marketing, marketing analytics, utilities marketing, telecom marketing.
ASSUMPTION: These interview insights are based on standard practices for senior marketing roles in B2B SaaS companies. The actual process may vary based on Veriforce's specific hiring practices. The listing mentions a drug screen and background check as contingencies for all job offers.
🛠️ Tools & Technologies
While specific platforms aren't named, familiarity with these types of tools would be expected:
- Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot)
- CRM Systems (e.g., Salesforce, Microsoft Dynamics)
- Analytics Tools (e.g., Google Analytics, Tableau, Power BI)
- ABM Platforms (e.g., Demandbase, 6sense, Terminus)
- Digital Marketing Tools (SEO, SEM, social media management platforms)
- Content Management Systems
ASSUMPTION: These tools represent industry-standard technologies for B2B marketing in SaaS companies. The job description mentions expertise with marketing automation, CRM, and analytics tools without specifying particular platforms.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes safety, sustainability, and collaboration. The company describes itself as hiring "highly-intelligent, growth-minded individuals that team well and continuously look for new, better ways of solving business challenges."
Work Style: Strategic, collaborative, data-driven, and results-oriented with a focus on continuous improvement and innovation.
Self-Assessment: Consider these questions:
- Are you comfortable balancing strategic planning with hands-on execution?
- Do you thrive in cross-functional environments where you need to align multiple stakeholders?
- Are you passionate about using data to drive marketing decisions and demonstrate ROI?
- Do you have interest in or knowledge of the utilities and telecom industries?
- Does a mission focused on safety and compliance resonate with your values?
ASSUMPTION: Based on the company description emphasizing mission, culture, and innovation, Veriforce appears to value both results and collaborative working relationships. The focus on safety suggests a culture where compliance and attention to detail are important alongside growth and innovation.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Managing and prioritizing across multiple marketing channels and two distinct industries (Utilities and Telecom)
- Balancing strategic planning with hands-on execution across the entire marketing funnel
- Demonstrating clear attribution of marketing activities to revenue in complex B2B sales cycles
- Coordinating effectively across sales, SDR, and product marketing teams to align objectives
- The need to develop deep industry expertise if not already familiar with Utilities and Telecom sectors
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and specialized industry focus mentioned in the job description. The actual difficulties may vary based on company resources, team structure, and market conditions.
📈 Similar Roles Comparison
This Senior Industry Marketing Manager role differs from other marketing positions in these ways:
- vs. Product Marketing Manager: More focused on demand generation and pipeline creation than product positioning
- vs. Digital Marketing Manager: More strategic and industry-specific with broader channel ownership
- vs. Marketing Director: More specialized in specific industries/verticals with deeper tactical execution
- vs. Demand Generation Manager: Broader responsibility including industry strategy beyond just lead generation
- vs. General Marketing Manager: More specialized in B2B technology and specific industry verticals
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing an ABM campaign targeting the top 50 utility companies, including personalized content, executive outreach, and digital targeting
- Creating a thought leadership program focused on safety compliance innovations in telecommunications infrastructure
- Implementing a lead scoring model that accurately predicts conversion likelihood for prospects in the utilities sector
- Designing and executing an integrated tradeshow strategy for major industry events in the utilities and telecom sectors
- Developing a competitive intelligence program to identify and capitalize on emerging market opportunities
- Building a sales enablement toolkit with industry-specific messaging, case studies, and objection handling guides
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical initiatives for this type of role. Actual projects would be determined by company priorities and market conditions.
❓ Key Questions to Ask During Interview
- What are the primary growth objectives for the Utilities and Telecom verticals over the next 12-24 months?
- How do marketing and sales teams collaborate to develop account strategies for key targets in these industries?
- What marketing attribution model does the company use to measure success, and how is ROI currently tracked?
- What are the biggest challenges the company faces in penetrating deeper into the Utilities and Telecom markets?
- How does the company's mission of safety and compliance translate into marketing messaging and positioning?
- What resources (team, budget, technology) would be available to support marketing initiatives in these verticals?
ASSUMPTION: These questions are suggested based on typical strategic considerations for a senior marketing role and may need to be tailored based on specific interview context and previous discussions.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this opportunity:
- Tailor your resume to highlight relevant B2B marketing experience, ABM campaign success, and any utilities or telecom industry knowledge
- Prepare a portfolio of marketing campaigns you've led, focusing on measurable results and revenue impact
- Research Veriforce thoroughly, especially their solutions for the utilities and telecom industries
- Connect with current employees on LinkedIn to gain additional insights about the company culture and role expectations
- Prepare specific examples that demonstrate your ability to drive marketing results across the full funnel from awareness to revenue
- Be ready to discuss how you've previously aligned marketing and sales efforts to achieve business objectives
- When applying, ensure your application highlights the key ATS terms mentioned above to improve visibility with automated screening systems
Remember that Veriforce requires all candidates to complete a drug screen and background check before finalizing employment offers.