🔹 Job Title: Senior Index Marketing Specialist, Co-Marketing
🔹 Company: Nasdaq
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Financial Services
As a Senior Index Marketing Specialist in Co-Marketing at Nasdaq, you'll be responsible for developing and executing strategic co-marketing initiatives with ETF Asset Manager clients. Your primary focus will be cultivating client partnerships that drive value creation and ultimately increase ETF flows. You'll serve as a senior member of the Index Marketing team, leading challenging projects while contributing to the broader business transformation.
ASSUMPTION: The job category is Marketing/Financial Services based on the role's description and company. The job type is assumed to be Full-time based on the senior nature of the role, comprehensive benefits package, and no mention of part-time or contract arrangements.
✅ Manage co-marketing relationships with key ETF clients, evaluating their existing marketing strategies and recommending appropriate, relevant and scalable Nasdaq co-marketing strategies
✅ Maintain and grow client relationships through establishing routines and professional communications to foster creativity and alignment with clients and internal partners
✅ Understand discrete client needs to design and propose potential expansion opportunities coordinated with Sales and Product teams
✅ Continuously assess the co-marketing toolkit in collaboration with the co-marketing tribe
✅ Develop and drive execution of marketing campaign strategies including presentations, collateral, website content, communications, and events
✅ Engage colleagues, client marketing partners, internal teams, and external vendors to execute marketing programs
✅ Collaborate with various internal teams to assess campaign impact and present results to marketing colleagues and business partners
Education: Bachelor's Degree in Marketing, Communications, English or other relevant field
Experience: 5-8 years of experience in marketing, with strong preference for financial services experience and understanding of the ETP/ETF space
Skills:
Salary Range: $101,200 - $168,600
Benefits:
Industry Comparison: This compensation range is competitive within the financial services industry for senior marketing roles in the New York metro area, reflecting both the specialized nature of ETF marketing and Nasdaq's position as a leading financial services company.
Industry Position: Nasdaq is a global technology company serving the capital markets and other industries. It owns and operates the Nasdaq stock market, one of the world's largest stock exchanges, and provides technology, data, and services to the financial industry.
Company Size: Large enterprise with thousands of employees globally
Company Stage: Established industry leader in financial market infrastructure
ASSUMPTION: Company size and stage are inferred based on Nasdaq's public profile as a major stock exchange and financial services provider. The exact employee count is not specified in the listing but Nasdaq is known to be a large, established company.
Career Level: Senior individual contributor
Reporting Structure: Likely reports to a Director or VP of Index Marketing
Team Size/Composition: Part of the Index Marketing team, with cross-functional collaboration with Sales, Product teams, and the co-marketing tribe
Growth Opportunities: Potential advancement into marketing leadership roles, expanded responsibilities across Nasdaq's business units, or specialized expertise development in financial product marketing
ASSUMPTION: The reporting structure and team composition are inferred based on the seniority level of the role and mentions of collaboration with other teams. The growth opportunities are based on typical career progression in marketing within financial services organizations.
Office Type: Hybrid (combination of remote and in-office work)
Geographic Context: New City is located in Rockland County, New York, approximately 20 miles north of Manhattan. It offers proximity to New York City's financial district while providing a suburban lifestyle with lower cost of living compared to NYC proper.
Work Schedule: Standard business hours with flexibility through hybrid arrangement
Regional Considerations: May require occasional travel to client locations or Nasdaq's Times Square headquarters in Manhattan
ASSUMPTION: The hybrid work model is explicitly mentioned in the benefits section. Regional considerations about potential travel are assumed based on the client partnership nature of the role and Nasdaq's office locations.
Typical Process: Initial HR screening, marketing skills assessment, panel interviews with marketing team members and potential stakeholders from sales and product teams, and likely a final interview with senior leadership
Key Assessment Areas: ETF/financial services marketing expertise, client relationship management skills, strategic thinking, data analysis capabilities, collaborative approach, and communication effectiveness
Application Tips: Highlight specific ETF marketing experience, quantifiable results from previous marketing campaigns, examples of successful client partnerships, and ability to translate marketing activities into business impact
ATS Keywords: ETF marketing, financial services marketing, co-marketing, asset management, client partnership, marketing strategy, campaign management, Marketo, Salesforce, data-driven marketing, financial products
ASSUMPTION: These insights are based on industry standards for senior marketing roles in financial services and the specific requirements mentioned in the job description.
Marketo, Monday.com, Salesforce, Google Analytics, Microsoft Office (PowerPoint, Excel, Word), and likely other marketing automation, CRM, project management, and analytics platforms common in enterprise marketing environments.
ASSUMPTION: The tools explicitly mentioned in the job listing are included here. Additional marketing and analytics platforms might be used but are not specifically mentioned in the listing.
Company Values: Nasdaq emphasizes inclusivity and diversity ("Come as You Are"), innovation (challenging the status quo), data-driven decision making, and collaborative work environments
Work Style: Collaborative team environment with cross-functional partnerships, data-oriented approach, and balance of strategic thinking with tactical execution
Self-Assessment:
ASSUMPTION: Company values are inferred from the equal opportunity statement and job description emphasis on collaboration, innovation, and data-driven approaches. The work style and self-assessment questions are based on the responsibilities and qualifications outlined.
The role requires balancing multiple client relationships simultaneously while coordinating with various internal teams. You'll need to navigate complex organizational structures both within Nasdaq and client organizations. Additionally, the ETF market is highly competitive and constantly evolving, requiring continuous learning and adaptation. As a senior team member, you'll be expected to lead challenging transformation projects while maintaining day-to-day responsibilities.
ASSUMPTION: These challenges are inferred from the responsibilities described and the nature of marketing roles in complex financial services organizations. The actual difficulty level may vary based on team structure and organizational support.
This role differs from general marketing positions by its specific focus on ETF/index products and co-marketing partnerships. Unlike product marketing roles that focus primarily on Nasdaq's own offerings, this position emphasizes client collaboration to drive mutual value. Compared to agency account management roles, this position requires deeper financial industry knowledge and internal cross-functional coordination. The role has elements of both B2B partnership marketing and financial product marketing, making it relatively specialized within the marketing field.
ASSUMPTION: This comparison is based on standard marketing role structures within financial services and how this specific role's responsibilities differ from adjacent marketing positions.
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical ETF marketing activities, not actual ongoing initiatives at Nasdaq.
ASSUMPTION: These questions are suggested based on the role description and would demonstrate a candidate's strategic thinking and understanding of the position's key objectives.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.