Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: DeepL

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing impactful growth and retention strategies across the user lifecycle
• Designing, executing, and analyzing A/B and multivariate tests to drive continuous learning
• Building and optimizing full-funnel growth initiatives, with a strong grasp of growth loops, conversion levers, and lifecycle stages
• Launching and scaling lifecycle, nurture, and retention campaigns that engage users and drive measurable impact
• Collaborating with cross-functional teams to align communication and drive unified growth

ASSUMPTION: This role requires a strategic and hands-on approach, with a focus on experimentation, data-driven decision making, and strong communication skills.

📋 Key Responsibilities

✅ Developing and executing impactful growth and retention strategies across the user lifecycle

✅ Designing, executing, and analyzing A/B and multivariate tests to drive continuous learning

✅ Building and optimizing full-funnel growth initiatives, with a strong grasp of growth loops, conversion levers, and lifecycle stages

✅ Launching and scaling lifecycle, nurture, and retention campaigns that engage users and drive measurable impact

✅ Writing, editing, and collaborating on high-converting copy across channels, especially email and in-app

✅ Presenting strategy, performance, and insights to leadership team, including C-level stakeholders

✅ Partnering with product, data, brand, sales, and customer success teams to align communication and drive unified growth

✅ Leveraging tools like HubSpot (or similar) to build scalable, automated lifecycle marketing programs

✅ Navigating complex sales cycles with multiple personas, and applying ABM thinking when needed

✅ Tracking and reporting performance, drawing out actionable insights to improve results across teams

ASSUMPTION: This role requires a strong understanding of growth frameworks, funnel thinking, and experimentation best practices, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in growth marketing, lifecycle marketing, or CRM – ideally in a SaaS or product-led environment

Required Skills:

• Proven track record of running successful lifecycle, nurture, and retention campaigns
• Strong understanding of growth frameworks, funnel thinking, and experimentation best practices
• Experience designing and analyzing experiments (A/B and multivariate) with a scientific, data-driven approach
• Familiarity with long sales cycles, multi-stakeholder personas, and ABM strategies
• Strong experience in performance reporting and surfacing insights to cross-functional and executive stakeholders
• Skilled in writing and collaborating on high-performing, conversion-focused copy, especially for email

Preferred Skills:

• Experience with HubSpot or similar marketing automation tools
• Fluency in multiple languages
• Experience working in a global, remote team

ASSUMPTION: This role requires a strategic and analytical mindset, with a proven track record of driving growth and retention through effective marketing campaigns.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Growth Marketing Manager in Berlin)

Benefits:

• Hybrid work schedule (twice a week in the office)
• Flexible working hours
• 30 days of annual leave
• Competitive benefits package
• Regular in-person team events
• Monthly full-day hacking sessions

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2017

Company Description:

• DeepL is a global communications platform powered by Language AI, with a mission to break down language barriers
• Their human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind
• DeepL enables over 100,000 businesses to transform communications, reach new markets, and improve productivity

Company Specialties:

• Language AI
• Translation Services
• Enterprise Communication Solutions

Company Website: DeepL

ASSUMPTION: DeepL is a fast-growing, innovative company in the language technology sector, with a strong focus on enterprise solutions and a global user base.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Digital Lifecycle

Work Arrangement: Hybrid (twice a week in the office)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to learn from and collaborate with a diverse, international team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Maarweg 165, Cologne, North Rhine-Westphalia 50825, DE (with remote work options)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The cost of living in Berlin is generally lower than in other major European cities
• Berlin offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: Berlin offers a dynamic, multicultural work environment with a high quality of life and a thriving tech industry.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Digital Lifecycle

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with DeepL's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case studies showcasing your past growth marketing campaigns and their results
• Research DeepL's products, services, and company culture to demonstrate your enthusiasm and understanding

ATS Keywords: Growth Marketing, Lifecycle Marketing, CRM, SaaS, A/B Testing, Email Marketing, Conversion Optimization, ABN Strategies, Copywriting, Experimentation, User Engagement, Retention Campaigns, Strategic Thinking

ASSUMPTION: DeepL's application process is designed to assess the candidate's strategic thinking, data analysis skills, communication skills, and cultural fit.

🛠️ Tools & Technologies

• HubSpot (or similar marketing automation tools)
• Google Analytics
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation tools, data analysis software, and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Break down language barriers
• Pioneer language technology
• Empower users and businesses

Work Style:

• Collaborative and data-driven
• Fast-paced and innovative
• Global and diverse

Self-Assessment Questions:

• How do you approach breaking down language barriers in your marketing strategies?
• Can you describe a time when you pioneered a new language technology or approach in your marketing campaigns?
• How do you empower users and businesses through your marketing efforts?

ASSUMPTION: DeepL values candidates who are passionate about breaking down language barriers, pioneering new approaches, and empowering users and businesses through effective marketing strategies.

⚠️ Potential Challenges

• Managing complex sales cycles with multiple personas
• Navigating a fast-paced, dynamic work environment
• Working effectively with a global, remote team
• Balancing strategic thinking with hands-on execution

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position places a stronger emphasis on A/B testing, experimentation, and data-driven decision making
• Unlike many marketing roles, this position requires a deep understanding of long sales cycles, multi-stakeholder personas, and ABM strategies
• Career progression in this role may follow a path towards leadership within the marketing team or a transition into a product management role

ASSUMPTION: This role offers unique opportunities and challenges compared to other growth marketing positions, with a strong focus on experimentation, data-driven decision making, and navigating complex sales cycles.

📝 Sample Projects

• Developing and executing a multi-channel retention campaign to reduce churn for enterprise users
• Designing and analyzing A/B tests to optimize email open rates and click-through rates for targeted user segments
• Collaborating with the product team to identify and implement growth levers within the user interface, improving user engagement and conversion rates

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving user engagement, retention, and growth.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging sales cycle you've managed, and how you approached it?
• How does DeepL support collaboration and knowledge-sharing among its global, remote teams?
• What are the most important metrics for measuring the success of growth marketing campaigns at DeepL?
• How does DeepL approach A/B testing and experimentation, and how do you ensure that tests are designed and analyzed effectively?
• What opportunities are there for professional development and growth within the marketing team at DeepL?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's unique challenges, DeepL's work environment, and the company's approach to growth marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LinkedIn job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case studies showcasing your past growth marketing campaigns and their results
• Research DeepL's products, services, and company culture to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.