🔹 Job Title: Senior Executive, Digital Marketing (China)
🔹 Company: AirAsia
🔹 Location: Guangzhou, Guangdong, China
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As a Senior Executive in Digital Marketing at AirAsia's Guangzhou office, you will serve as the critical bridge between Marketing, Commercial, Product Management, and Data teams. This role requires a unique blend of technical understanding and marketing expertise to drive digital initiatives that impact business growth in the Chinese market. You'll be responsible for developing and implementing comprehensive digital marketing strategies, managing campaigns across multiple channels, and using data-driven insights to optimize performance and ROI.
ASSUMPTION: Based on the description mentioning the interface between different departments and the requirement for both technical and marketing skills, we assume this is a mid-senior level position with significant cross-functional collaboration requirements.
Education: Not specified
Experience: 4+ years of experience in digital marketing with relevant experience in 360-degree digital marketing for business growth
Skills:
ASSUMPTION: While no specific educational requirements are mentioned, we assume that a bachelor's degree in Marketing, Business, Digital Communications, or related field would be expected at this senior level, though equivalent practical experience may be acceptable.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Senior digital marketing roles in Guangzhou, especially with international companies like AirAsia, typically offer competitive compensation packages compared to local standards, reflecting the specialized skills required for bridging Western and Chinese digital ecosystems.
ASSUMPTION: Compensation for this position would likely be competitive within the Chinese aviation/travel industry for digital marketing professionals with the required experience and bilingual skills. AirAsia, as a major international airline, typically offers standard benefits that may include health insurance, travel benefits, and performance bonuses.
Industry Position: AirAsia is one of Asia's leading low-cost carriers and has been expanding its digital presence across the region. The company has been transforming from a traditional airline into a digital travel and lifestyle platform.
Company Size: Large enterprise with operations across multiple Asian countries
Company Stage: Established company in growth/digital transformation phase
ASSUMPTION: Information about AirAsia's market position and transformation is based on its public business strategy and industry knowledge. The company has publicly announced initiatives to expand its digital offerings beyond traditional airline services.
Career Level: Senior individual contributor with potential project leadership responsibilities
Reporting Structure: Likely reports to a Digital Marketing Manager or Director
Team Size/Composition: Likely works within a marketing team structure with cross-functional collaboration
Growth Opportunities: Potential paths toward Digital Marketing Manager, Digital Strategy Director, or specialized leadership in e-commerce or digital product marketing
ASSUMPTION: The reporting structure and team composition are inferred based on the title "Senior Executive" and the cross-functional nature of the role described in the job posting. Growth opportunities are based on typical career progression in digital marketing within the travel industry.
Office Type: In-office (explicitly stated that position will be based in Guangzhou, China)
Geographic Context: Guangzhou is one of China's major commercial centers and a key hub for technology and business in southern China. It offers a lower cost of living compared to Beijing or Shanghai while still providing access to a metropolitan lifestyle.
Work Schedule: Standard full-time schedule typical for corporate roles in China
Regional Considerations: Working in Guangzhou requires navigating China's unique digital ecosystem, including platforms like WeChat, Weibo, and Douyin instead of Western platforms like Facebook and Google. Understanding of Chinese consumer behavior and the local regulatory environment is valuable.
ASSUMPTION: The work environment is assumed to be a traditional office setting based on the explicit statement that the position will be based in Guangzhou. Work schedule assumptions are based on standard practices in corporate settings in China.
Typical Process: Multi-stage process likely including initial HR screening, technical marketing assessment, panel interviews with marketing leadership, and possible case studies to demonstrate strategic thinking and execution capabilities
Key Assessment Areas: Digital marketing expertise, technical understanding, project management skills, analytical capabilities, cross-functional collaboration, Mandarin and English language proficiency
Application Tips: Highlight experience that demonstrates both technical understanding and marketing execution. Showcase measurable results from previous digital campaigns and emphasize experience with Chinese digital platforms.
ATS Keywords: digital marketing, campaign management, SEO, PPC, social media marketing, analytics, JIRA, project management, bilingual, Mandarin, English, data-driven, performance tracking, budget management, cross-functional
ASSUMPTION: These insights are based on standard industry practices for senior marketing positions in multinational companies operating in China, not specifically stated processes at AirAsia.
Based on the job description, familiarity with the following tools and platforms would be valuable:
ASSUMPTION: While JIRA, GA 360, Salesforce, and Adobe tools are explicitly mentioned, the other tools are industry-standard for the types of responsibilities described. Given the location, knowledge of Chinese marketing platforms (WeChat, Weibo, Douyin, Baidu) would likely be essential, though not explicitly stated.
Company Values: AirAsia emphasizes innovation, agility, and accessibility as core to its brand identity
Work Style: Fast-paced environment requiring adaptability, independent thinking, and collaborative approach across different business units
Self-Assessment:
ASSUMPTION: Company values are inferred from AirAsia's public brand positioning and the job description's emphasis on innovation and fast-paced work. The work style requirements are directly mentioned in the listing (matrix, fast-paced environment).
Based on the job description, candidates should be prepared for:
ASSUMPTION: These challenges are identified based on the role description's emphasis on cross-functional work, the fast-paced environment, and the need to balance multiple priorities. The China-specific digital ecosystem challenge is based on the location and the nature of digital marketing work.
This Senior Executive, Digital Marketing role at AirAsia differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles across different organization types, with specific consideration for the cross-functional nature emphasized in this job description.
Based on the responsibilities outlined, someone in this role might work on projects such as:
ASSUMPTION: These project examples are derived from the typical responsibilities listed in the job description and common projects for digital marketing roles in the airline industry targeting the Chinese market.
ASSUMPTION: These questions are suggested based on the role type and company context, focusing on areas that would help a candidate better understand the specific challenges and opportunities of this position.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.