Senior Director of Marketing

📌 Core Information

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📌 Essential Job Details

🚀 Job Overview

Kit is seeking a Senior Director of Marketing to lead their 8-person marketing team in driving growth for their email-first operating system for creators. This strategic leadership role involves developing and executing marketing strategies that help creators build valuable businesses, grow Kit's pipeline of Scaling Creators, drive upgrades to paid plans, and enable the sales team to win high-profile customers. You'll work as a strategist (40%), coach (40%), and player (20%), reporting directly to the CRO while partnering closely with the Creative Director and other cross-functional teams.

ASSUMPTION: The job category is listed as "Marketing Leadership" based on the level, scope, and team management responsibilities described in the listing, though not explicitly stated in the original posting.

📋 Key Responsibilities

✅ Lead and coach an 8-person marketing team across SEO, affiliate marketing, lifecycle marketing, product marketing, content marketing, creator education, and social media

✅ Assess current marketing state and craft strategic plans to reach professional creator audiences

✅ Define, track, and report on top-of-funnel metrics while monitoring competitor positioning

✅ Form hypotheses, test them, and scale successful initiatives

✅ Drive revenue growth through improved onboarding, activation, and feature adoption

✅ Partner with cross-functional teams on key initiatives including enterprise sales motion, Kit Studios locations, and signature events

✅ Build pipeline and leverage lead scoring to understand prospect intent

✅ Elevate product and lifecycle marketing to meet customer MRR goals and reactivation targets

🎯 Required Qualifications

Education: Not specified

Experience: Leadership experience with 6-8 person teams; experience with both product-led growth and sales-led revenue motions; contributed to marketing efforts that grew revenue from $50M to $75M ARR

Skills:

• Pipeline building and lead scoring expertise
• Hands-on experience in lifecycle marketing, product marketing, and sales enablement
• SEO knowledge and AI adaptation strategies
• Strong analytical mindset to inform marketing strategy and measure impact
• Team leadership and coaching abilities

ASSUMPTION: While educational requirements aren't specified, this senior leadership role typically requires a bachelor's degree at minimum with preference for advanced degrees in marketing, business, or related fields given the level of responsibility.

💰 Compensation & Benefits

Salary Range: $229,000 (manager level 5)

Benefits:

• Profit sharing
• Kit equity
• 401k with 5% match
• Health coverage (up to $1,950/month toward medical premiums with dental and vision fully covered)
• $4,000 equipment allowance for first two years, $3,000 every two years after
• $3,500 annual learning and development budget
• $3,000 annual childcare benefit
• 20 days paid time off plus paid paid vacation ($1,000 bonus for taking five consecutive days fully unplugged)
• 10 paid holidays per year
• 2 weeks paid sick time including mental health days
• 12 weeks paid parental leave with flexible scheduling
• Up to 6 weeks paid bereavement, medical, and disaster leave
• Winter Break (company closure at end of December)
• 4-week paid sabbatical after 5 years
• Bi-annual in-person team retreats

Industry Comparison: The compensation package is competitive for a senior marketing leadership role, particularly with the comprehensive benefits and remote work arrangement. The $229,000 salary is above average for marketing directors, especially when combined with equity, profit sharing, and extensive benefits.

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📌 Applicant Insights

🔍 Company Context

Industry Position: Kit is a creator-focused platform offering email marketing, audience growth tools, and digital product sales capabilities in a unified platform for entrepreneurs, coaches, content creators, and other creative professionals.

Company Size: Growing team with focused resources

Company Stage: Established, profitable, and 100% independent company with a clear mission to help creators earn $1 billion using their creator marketing platform

ASSUMPTION: While exact company size is not stated, the description suggests a mid-sized company given the focused team structure, profitability status, and established customer base including high-profile users.

📊 Role Analysis

Career Level: Senior leadership (Director level)

Reporting Structure: Reports directly to the CRO (Dave Altarescu)

Team Size/Composition: Leading 8 direct reports across specialized marketing functions (SEO, Affiliate Marketing, Lifecycle, Product Marketing, Content Marketing, Creator Education, and Social Media)

Growth Opportunities: Strategic impact on company growth, visibility with executives and board, leadership of key revenue-driving initiatives, and potential career advancement as the company scales toward its $1 billion creator earnings goal

🌍 Location & Work Environment

Office Type: 100% remote

Geographic Context: Team members distributed globally with flexibility to work from any location

Work Schedule: Flexible working hours aligned with your local time zone, but team meetings follow U.S. time zones

Regional Considerations: Must be able to coordinate with a globally distributed team while accommodating meeting schedules aligned with U.S. time zones

💼 Interview & Application Insights

Typical Process: Four-stage process including:

1. Phone screen with recruiter
2. Hiring manager interview
3. Cross-functional group interview
4. Work sample presentation to executives plus a conversation with a Board advisor

Key Assessment Areas: Strategic marketing vision, team leadership capabilities, experience with both product-led and sales-led growth, analytical skills, and cultural fit with Kit's creator-focused values

Application Tips: Provide thoughtful responses to application questions as the company explicitly states they read every application to understand experience beyond the resume. Emphasize concrete achievements related to revenue growth, team development, and marketing strategy

ATS Keywords: Director of Marketing, team leadership, product marketing, lifecycle marketing, sales enablement, revenue growth, creator economy, PLG (product-led growth), digital marketing, lead scoring, marketing strategy, pipeline development

ASSUMPTION: The emphasis on application questions suggests these responses are heavily weighted in the initial screening process alongside traditional resume reviews.

🛠️ Tools & Technologies

Email marketing systems, analytics platforms, lead scoring tools, CRM software, content management systems, SEO tools, marketing automation platforms

ASSUMPTION: While specific tools aren't mentioned, these categories of technologies are standard for the responsibilities described and would likely be used in this role.

👔 Cultural Fit Considerations

Company Values: Creator success, emotional intelligence, radical candor, independence, remote-first collaboration, and frugality with resources

Work Style: Autonomous with high accountability; thrives in turnaround environments; able to make impact with limited resources; coach-oriented leadership approach

Self-Assessment: Ask yourself:

• Do I enjoy building systems and processes rather than relying on rigid structures?
• Am I comfortable working with limited marketing budget resources?
• Do I thrive in environments where I can make a big impact through team and process investment?
• Would my former direct reports be excited to work with me again?
• Do I have genuine interest in the creator economy?

⚠️ Potential Challenges

This role requires balancing multiple priorities across a diverse marketing team with a "large surface area" of responsibility. You'll need to achieve growth targets with limited resources as the job listing specifically mentions being "frugal" with marketing budget. The global remote team structure may present coordination challenges across time zones. There's an expectation to achieve significant impact while operating efficiently within a lean, independent company framework.

ASSUMPTION: These challenges are inferred from the company's description of itself as "frugal and profitable" and warnings about "not wanting to build a massive team overnight" and "not expecting a big marketing budget."

📈 Similar Roles Comparison

Compared to traditional Marketing Director roles, this position places higher emphasis on direct team coaching and development (40% of the role). It uniquely bridges both product-led and sales-led growth motions, requiring versatility across marketing disciplines. Unlike many marketing leadership roles focused primarily on brand or demand generation, this position spans the full customer journey from acquisition through retention and monetization. The creator economy focus also differentiates it from standard B2B or B2C marketing leadership positions.

ASSUMPTION: This role comparison is based on standard marketing leadership structures in SaaS companies of similar scale.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy to increase upgrades to paid plans
• Creating an optimized marketing funnel to identify and convert high-potential creator prospects
• Implementing a lead scoring system to prioritize sales outreach to potential "Star Creators"
• Designing onboarding and activation workflows to improve new user retention
• Establishing performance metrics and reporting dashboards for marketing team effectiveness
• Developing marketing enablement materials for the sales team to target enterprise clients

ASSUMPTION: These projects are derived from the responsibilities and objectives outlined in the job listing.

❓ Key Questions to Ask During Interview

• How do you define success for the marketing team in the first 6-12 months?
• What are the biggest challenges the marketing team is currently facing?
• How does marketing collaborate with other departments, particularly with the Creative Director's team?
• Can you share more about Kit's vision for balancing product-led and sales-led growth?
• What resources are currently allocated to marketing initiatives and how are investment decisions made?
• How does Kit measure and define "creator success" in practical terms?

ASSUMPTION: These questions are tailored based on the company's emphasis on creator success, team turnaround, and resource allocation mentioned in the job description.

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📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

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📌 Next Steps for Applicants

1. Research Kit thoroughly - Understand their product, target creators, and how they position themselves in the creator economy
2. Prepare thoughtful responses to application questions that demonstrate your alignment with their mission and values
3. Highlight relevant experience in team leadership, marketing strategy development, and revenue growth
4. Showcase your understanding of both product-led and sales-led growth motions
5. Prepare concrete examples of how you've achieved marketing results with limited budgets
6. Optimize your resume with key terms like "lifecycle marketing," "product marketing," "revenue growth," "team leadership," and "creator economy"
7. Research Kit's existing creators and develop thoughts on how to further engage similar successful creators
8. Prepare to discuss your marketing philosophy and how it aligns with helping creators build successful businesses