Senior Director of Marketing
Kit📌 Core Information
🔹 Job Title: Senior Director of Marketing
🔹 Company: Kit
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As the Senior Director of Marketing at Kit, you'll lead an 8-person marketing team to help creators build valuable businesses using Kit's email-first operating system. You'll be responsible for positioning the product strategically, growing the pipeline of Scaling Creators, driving upgrades to paid plans, and enabling the sales team to win high-profile customers. This leadership role requires a strategic mindset (40%), coaching abilities (40%), and hands-on execution (20%).
ASSUMPTION: The job category is Marketing based on the role title and description. The job type is assumed to be Full-time based on the comprehensive responsibilities, compensation structure, and benefits package, though this was not explicitly stated in the original listing.
📋 Key Responsibilities
✅ Lead and develop an 8-person marketing team across SEO, affiliate marketing, lifecycle marketing, product marketing, content, education, and social media
✅ Build and execute marketing strategies targeting professional creators
✅ Improve customer onboarding and activation processes
✅ Drive Creator Network adoption and App Store value delivery
✅ Hit revenue growth targets and new customer MRR goals
✅ Define, track, and report on top-of-funnel metrics
✅ Monitor competitor positioning and adapt to industry shifts
✅ Develop and test marketing hypotheses, scaling successful approaches
✅ Partner with cross-functional teams on key initiatives (enterprise sales motion, Kit Studios locations, Craft + Commerce event)
✅ Drive feature adoption and customer reactivation
✅ Enable sales team to win high-profile creator customers
🎯 Required Qualifications
Education: Not specified
Experience:
- Experience leading and coaching a 6-8 person team
- Experience with both product-led growth and sales-led revenue motions
- Contributed to marketing efforts that grew revenue from $50M to $75M ARR
- Experience in turnaround environments
Skills:
- Building pipeline and leveraging lead scoring to understand prospect intent
- Hands-on expertise in lifecycle marketing, product marketing, and sales enablement
- SEO knowledge and ideas for evolving with AI
- Strong analytical mindset for data-driven marketing strategy and impact measurement
💰 Compensation & Benefits
Salary Range: $229,000 (Manager level 5)
Benefits:
- Profit Sharing
- Kit equity
- 401k with 5% match
- Health insurance: Up to $1,950/month toward medical premiums, dental and vision fully covered
- $4,000 equipment allowance (first two years), $3,000 every two years after
- $3,500 annual learning and development budget
- $3,000 annual childcare benefit
- 20 days paid time off per year
- Paid paid vacation: $1,000 bonus for taking five consecutive days unplugged
- 10 paid holidays per year
- 2 weeks paid sick time, including mental health days
- 12 weeks paid parental leave with flexible scheduling
- Up to 6 weeks paid bereavement, medical, and disaster leave
- Winter Break: Company closure at end of December
- 4-week paid sabbatical after 5 years
- Bi-annual in-person team retreats
Industry Comparison: This compensation package is competitive for a senior marketing leadership role in the tech industry, with the base salary and extensive benefits creating an attractive total compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry Position: Kit is a creator-focused SaaS platform that provides an email-first operating system helping creators grow and monetize their audiences. They position themselves as the premier marketing hub for coaches, YouTubers, authors, podcasters, and other creative professionals.
Company Size: Medium-sized, 100% independent company
Company Stage: Established, profitable growth company with high-profile customers including Tom Brady and Matthew McConaughey
ASSUMPTION: Company size is assumed based on the marketing team size (8 people) and the mention of cross-functional teams, suggesting a medium-sized organization. The profitability and independence are explicitly stated, showing they're past early startup stage.
📊 Role Analysis
Career Level: Senior leadership (Director level)
Reporting Structure: Reports to CRO (Dave Altarescu)
Team Size/Composition: Leading 8 direct reports across various marketing specialties
Growth Opportunities: Potential for significant impact on company growth, with exposure to executive leadership and board advisors. The role includes strategic development of new initiatives like Kit Studios and enterprise sales motions.
🌍 Location & Work Environment
Office Type: 100% remote
Geographic Context: Fully distributed team with members across the globe
Work Schedule: Flexible working hours aligned with local time zones, but team meetings follow U.S. time zones
Regional Considerations: Strong remote work culture with emphasis on team connection through bi-annual in-person retreats
💼 Interview & Application Insights
Typical Process:
- Phone screen with recruiter
- Hiring manager interview
- Cross-functional group interview
- Work sample presentation to executives, plus conversation with a Board advisor
Key Assessment Areas: Strategic marketing expertise, team leadership capabilities, analytical skills, experience with both product-led and sales-led growth, creator economy knowledge
Application Tips: The company explicitly mentions reading all application responses to understand experience beyond the resume. Focus on demonstrating your understanding of creator markets and marketing strategies that drive growth at the $50M+ ARR level.
ATS Keywords: creator economy, marketing director, lifecycle marketing, product marketing, sales enablement, remote leadership, team coaching, PLG (product-led growth), pipeline building, lead scoring, SEO, email marketing
ASSUMPTION: The ATS keywords are derived from the job requirements and likely search terms for this position based on industry standards.
🛠️ Tools & Technologies
While not explicitly mentioned, this role would likely require proficiency with:
- CRM systems
- Email marketing platforms
- Analytics and reporting tools
- Marketing automation software
- SEO tools
- Lead scoring systems
- Content management systems
- Project management software for remote teams
ASSUMPTION: These tools represent standard technologies used in marketing leadership roles in tech companies, particularly those focusing on creator economy and email marketing.
👔 Cultural Fit Considerations
Company Values: Kit emphasizes emotional intelligence, radical candor, and shared team principles. They are "100% independent and 100% remote" with a mission to help creators earn $1 billion using their platform.
Work Style: Autonomous with high ownership, collaborative across functions, values emotional intelligence and direct communication. Kit explicitly mentions offering "autonomy over systems" rather than rigid structure.
Self-Assessment:
- Do you thrive in environments with autonomy rather than rigid structure?
- Are you comfortable working with constrained resources rather than large budgets?
- Do you excel at coaching and developing team members?
- Are you experienced in turnaround environments where process improvement can create impact?
- Do you connect with or participate in the creator economy personally?
⚠️ Potential Challenges
The role description suggests several potential challenges:
- Managing a large marketing surface area with a relatively small team (8 people)
- Operating with limited marketing budget as they mention being "frugal and profitable"
- Balancing both product-led and sales-led growth strategies simultaneously
- Leading a team that's seeking direction, suggesting potential previous leadership gaps
- Working across significantly different customer segments (from individual creators to celebrity-level accounts)
ASSUMPTION: These challenges are inferred from the explicit statements about what won't set candidates up for success and the language around team direction needs.
📈 Similar Roles Comparison
This Senior Director of Marketing role differs from standard positions in several ways:
- vs. VP Marketing: Similar strategic scope but more hands-on execution (20% player) with potentially less organizational authority
- vs. Marketing Director: Higher level of strategic responsibility and larger team than typical Director roles
- vs. CMO: More tactical focus with direct reporting to CRO rather than CEO
- vs. Growth Marketing Director: Broader scope across all marketing functions rather than just acquisition and conversion
ASSUMPTION: This comparison is based on standard industry definitions of these roles and the specific responsibilities outlined in the job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Designing and implementing a new customer segmentation model to improve targeting of professional creators
- Developing a comprehensive go-to-market strategy for new platform features or the App Store
- Creating a playbook for the sales team to effectively target and convert high-profile creator accounts
- Building an integrated marketing campaign for the Craft + Commerce signature event
- Optimizing the onboarding journey to improve activation rates for new users
- Developing a performance marketing framework to efficiently scale customer acquisition
ASSUMPTION: These projects are illustrative examples based on the responsibilities and company objectives listed in the job description.
❓ Key Questions to Ask During Interview
- What specific revenue growth targets would I be responsible for in the first year?
- How does Kit measure marketing team success beyond traditional metrics?
- What challenges has the marketing team faced in the past year that need immediate attention?
- How do you balance acquiring new creators versus driving existing customers to paid plans?
- What has been the most successful marketing channel for Kit so far, and which areas do you see the most opportunity for growth?
- How closely do the marketing and product teams collaborate on the roadmap?
ASSUMPTION: These questions are suggested based on the role's responsibilities and company context, and would demonstrate strategic thinking about the specific challenges mentioned.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor your resume: Highlight experience leading marketing teams, developing marketing strategies that drove growth, and any creator economy experience.
- Prepare your application responses: Kit specifically mentions they read application responses carefully, so take time to thoughtfully answer their questions.
- Research Kit's platform: Familiarize yourself with their product offering, pricing structure, and target audience.
- LinkedIn research: Connect with or research the CRO (Dave Altarescu) and Creative Director (Charli Prangley) to understand their backgrounds and approaches.
- Portfolio preparation: Given the work sample presentation requirement, prepare to showcase relevant marketing initiatives you've led that demonstrate strategic thinking and results.
- ATS optimization: Ensure your resume includes keywords like "creator marketing," "marketing leadership," "lifecycle marketing," "product marketing," and "sales enablement" to align with their needs.