Senior Director of Marketing

📌 Core Information

🔹 Job Title: Senior Director of Marketing

🔹 Company: Kit

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing Leadership

ASSUMPTION: The job type is assumed to be full-time based on the seniority level, comprehensive benefits package, and no mention of part-time or contract arrangements. The category is assumed to be Marketing Leadership based on the role responsibilities and team management requirements.

📌 Essential Job Details

🚀 Job Overview

As the Senior Director of Marketing at Kit, you'll lead an 8-person marketing team to help creators build valuable businesses using Kit's email-first operating system. You'll develop and execute strategies to grow the creator pipeline, drive paid plan conversions, and enable the sales team to acquire high-profile customers. This role combines strategic leadership (40%), team coaching (40%), and hands-on marketing execution (20%), reporting directly to the CRO while partnering closely with the Creative Director and cross-functional teams.

📋 Key Responsibilities

Strategic Leadership:

• ✅ Craft and execute a marketing strategy targeting professional creators
• ✅ Build pipeline and leverage lead scoring to understand prospect intent
• ✅ Define, track, and report on top of funnel metrics
• ✅ Monitor competitor positioning and stay ahead of industry shifts
• ✅ Develop and test marketing hypotheses, scaling successful approaches

Team Management:

• ✅ Lead and coach an 8-person marketing team (SEO, Affiliate, Lifecycle, Product Marketing, Content, Creator Education, and Social Media)
• ✅ Provide clear direction to help team members reach their potential
• ✅ Partner with Creative Director who leads brand designers, writers, and video creators

Growth & Activation:

• ✅ Improve customer onboarding and activation processes
• ✅ Drive Creator Network adoption and deliver value through App Store
• ✅ Hit revenue growth targets and new customer MRR goals
• ✅ Drive reactivation and feature adoption

Cross-functional Projects:

• ✅ Partner on building a robust sales-led enterprise motion
• ✅ Support launching of Kit Studios locations
• ✅ Help host signature event, Craft + Commerce
• ✅ Enable sales team to win high-profile "Star Creators"

🎯 Required Qualifications

Education: Not specified

Experience:

• Leading and coaching a 6-8 person team
• Working with both product-led growth (PLG) and sales-led revenue motions
• Contributing to marketing efforts that grew revenue from $50M to $75M ARR
• Hands-on expertise in lifecycle marketing, product marketing, and sales enablement

Skills:

• Pipeline building and lead scoring expertise
• Lifecycle marketing, product marketing, and sales enablement
• SEO knowledge and understanding of AI evolution in marketing
• Strong analytical mindset using data to inform strategy and measure impact
• Team leadership and coaching abilities

Traits:

• Thrives in turnaround environments
• Inspires loyalty in direct reports
• Comfortable with autonomy over rigid structure
• Resourceful with marketing budgets

Bonus: Experience as a creator yourself

ASSUMPTION: While no specific educational requirements are mentioned, this senior-level position likely requires at least a bachelor's degree in marketing, business, or a related field, with potential preference for advanced degrees given the strategic nature of the role.

💰 Compensation & Benefits

Salary Range: $229,000 (Manager Level 5)

Benefits:

• Profit Sharing
• Kit equity
• 401k with 5% match
• Medical premiums coverage up to $1,950/month (Aetna plans)
• Fully covered dental and vision
• $4,000 equipment allowance (first two years), $3,000 every two years after
• $3,500 annual learning and development budget
• $3,000 annual childcare benefit
• 20 days paid time off per year
• "Paid paid vacation": $1,000 bonus for taking five consecutive days fully unplugged
• 10 paid holidays per year
• 2 weeks of paid sick time (including mental health days)
• 12 weeks paid parental leave with flexible scheduling
• Up to 6 weeks of paid bereavement, medical, and disaster leave
• Winter Break: Company closure for one week in late December
• 4-week paid sabbatical after 5 years
• Bi-annual in-person team retreats

Industry Comparison: The $229,000 base salary is highly competitive for a senior marketing director role, particularly for a remote position. When combined with the comprehensive benefits package, equity, and profit sharing, the total compensation package is above industry average for similar roles at mid-sized tech companies.

ASSUMPTION: The compensation comparison is based on typical SaaS/tech industry standards for senior marketing leadership roles with team management responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry Position: Kit is a creator marketing platform focused on helping creators grow and monetize their audiences through email marketing, audience growth tools, and digital product sales. They position themselves as an "email-first operating system for creators who mean business."

Company Size: Mid-sized, with multiple specialized teams including marketing, sales, migrations, customer growth, and customer experience.

Company Stage: Established, profitable, and 100% independent (not venture-backed). The company is focused on helping creators earn $1 billion using their platform.

Notable Clients: High-profile "Star Creators" including Tom Brady and Matthew McConaughey.

ASSUMPTION: The company size is assumed to be mid-sized based on the departmental structure, the mention of an 8-person marketing team, and references to executive leadership and a board. The profitable status is explicitly mentioned, while the independence suggests they are not reliant on external funding rounds typical of early-stage startups.

📊 Role Analysis

Career Level: Senior leadership (Director level)

Reporting Structure: Reports directly to the CRO (Dave Altarescu)

Team Size/Composition: Will lead an 8-person marketing team including:

• SEO Manager
• Affiliate Marketing Manager
• Lifecycle Marketer
• 2 Product Marketing Managers
• Senior Content Marketing Manager
• Creator Educator
• Social Media Manager

Growth Opportunities: Potential growth to VP or C-level marketing position. The role offers significant exposure to cross-functional leadership and experience driving revenue growth in a profitable, independent company.

ASSUMPTION: Growth opportunities are inferred based on the senior nature of the role, the company's stated growth trajectory, and typical career progression in marketing leadership positions. The direct line to the CRO suggests this role has executive visibility and strategic importance.

🌍 Location & Work Environment

Office Type: 100% remote

Geographic Context: Team members distributed globally, though meeting times follow U.S. time zones.

Work Schedule: Flexible working hours aligned with local time zones, with team meetings scheduled according to U.S. time zones.

Regional Considerations: While the role is remote, candidates should be prepared to accommodate meeting times that align with U.S. business hours, which may require flexibility for those in significantly different time zones.

ASSUMPTION: While the job posting explicitly states the company is 100% remote, candidates should expect some schedule accommodations to participate in team meetings aligned with U.S. time zones. This may require early morning or evening availability depending on your location.

💼 Interview & Application Insights

Typical Process: Four-stage interview process:

1. Phone screen with a recruiter
2. Hiring manager interview
3. Cross-functional group interview
4. Work sample presentation to executives, plus conversation with a Board advisor

Key Assessment Areas: Based on the job description, expect to be evaluated on:

• Strategic marketing leadership experience and philosophy
• Team management and coaching approach
• Experience with product-led and sales-led growth models
• Data-driven decision making and analytical skills
• Knowledge of creator economy and relevant marketing channels
• Cultural alignment with Kit's values and remote work environment

Application Tips:

• Provide thoughtful answers to application questions, as the company explicitly states they read every application
• Highlight experiences scaling marketing efforts that led to revenue growth
• Showcase team leadership successes and coaching philosophy
• Demonstrate understanding of creator marketing and audience building
• Prepare examples of resourceful marketing that achieved results without massive budgets

ATS Keywords: lifecycle marketing, product marketing, sales enablement, lead scoring, PLG, revenue growth, team leadership, creator economy, SEO, email marketing, analytics, pipeline building

ASSUMPTION: The key assessment areas and application tips are based on the stated requirements and company values. The actual interview may vary based on the specific needs and priorities of the hiring team.

🛠️ Tools & Technologies

While specific tools aren't explicitly mentioned, this role likely requires proficiency with:

• Email marketing platforms
• CRM systems
• Marketing automation tools
• Analytics and reporting platforms
• SEO tools
• Content management systems
• Digital product selling platforms
• Project management software
• Remote collaboration tools

ASSUMPTION: These tools are industry-standard for marketing leadership positions in SaaS companies. Specific platform preferences would be discussed during the interview process.

👔 Cultural Fit Considerations

Company Values: Kit explicitly mentions valuing:

• Emotional intelligence
• Radical candor
• Shared team principles
• "Creator success is our success"
• Being "for creators, by creators"
• Independence (100% independent company)
• Remote-first collaboration

Work Style: The role and company culture suggest:

• High autonomy with limited rigid structure
• Resourcefulness (frugal, profitable approach)
• Collaborative cross-functional partnerships
• Result-oriented ("helping creators earn $1 billion")
• Balance of strategic thinking and tactical execution

Self-Assessment Questions:

• Do I thrive in environments with high autonomy and limited structure?
• Am I comfortable leading a team through organizational changes and improvements?
• Can I balance strategic vision with tactical execution and team coaching?
• Do I have genuine interest in the creator economy and helping creators build businesses?
• Am I effective at managing cross-functional relationships without formal authority?
• Can I drive results with limited resources rather than large budgets?

ASSUMPTION: The cultural elements are derived from explicit statements about Kit's culture, values, and work environment, as well as implicit expectations based on the role description and "what won't set you up for success" section.

⚠️ Potential Challenges

• Broad Scope: The marketing team covers diverse functions (SEO, affiliate, lifecycle, content, social, etc.) requiring broad expertise from the leader.
• Turnaround Environment: The role explicitly mentions thriving in "turnaround environments," suggesting the team or processes may need significant improvement.
• Resource Constraints: The listing notes the company is "frugal" and explicitly states that expecting a big marketing budget won't set you up for success.
• Remote Leadership: Leading and coaching an 8-person team remotely requires strong communication and management skills.
• Balance of Strategy vs. Execution: The 40/40/20 split between strategy, coaching, and hands-on work requires effective time management and prioritization.

ASSUMPTION: These challenges are identified based on explicit statements in the job description and common challenges in similar marketing leadership roles. The actual experience may vary based on company circumstances and individual fit.

📈 Similar Roles Comparison

This role differs from similar marketing leadership positions in several ways:

• Creator Economy Focus: Unlike marketing directors in traditional B2B or B2C companies, this role specifically targets creator businesses as customers.
• Dual Growth Models: Combines both product-led growth and sales-led motions, whereas many companies focus primarily on one approach.
• Hands-On Component: The explicit 40/40/20 split includes 20% hands-on work, more than typical for director-level roles which often become purely strategic.
• Profit-Driven vs. Growth-at-All-Costs: As a profitable, independent company, Kit likely emphasizes sustainable growth rather than the rapid scale typical of VC-backed companies.
• Team Structure: Leading a diverse team covering all marketing functions, whereas some companies split these responsibilities across multiple directors.

ASSUMPTION: This comparison is based on standard patterns in marketing leadership roles at technology companies, particularly those serving specific industry niches.

📝 Sample Projects

In this role, you might be expected to lead projects such as:

• Creator Acquisition Strategy: Developing targeted campaigns to attract professional creators to the platform, measuring CAC and conversion rates.
• Paid Plan Conversion Optimization: Analyzing the customer journey to identify opportunities to increase premium plan conversions and boost MRR.
• Enterprise Sales Enablement: Creating materials and processes to help the sales team effectively target and win high-profile "Star Creator" clients.
• Team Performance Framework: Establishing clear KPIs and coaching systems to help marketing team members achieve their potential.
• Creator Network Launch: Strategizing and executing the marketing plan for a new Creator Network feature to drive adoption.
• Craft + Commerce Event Marketing: Collaborating on marketing strategy for Kit's signature event to maximize impact and attendance.

ASSUMPTION: These projects are illustrative examples based on the responsibilities and objectives outlined in the job description. Actual priorities would be determined in collaboration with leadership.

❓ Key Questions to Ask During Interview

1. Team Development: "What are the current strengths of the marketing team, and where do you see the greatest opportunities for growth and development?"
2. Success Metrics: "How will you measure the success of this role in the first 6-12 months? What specific KPIs are most important?"
3. Creator Strategy: "Can you share more about your ideal customer profile and how it's evolving? How do you differentiate between the needs of emerging creators versus established 'Star Creators'?"
4. Cross-Functional Collaboration: "How does the marketing team currently collaborate with sales, product, and customer experience teams? Are there specific processes or relationships you're looking to strengthen?"
5. Investment Areas: "Given the company's approach to being frugal and profitable, what marketing areas have been identified as highest-impact for potential resource investment?"
6. Current Challenges: "What are the biggest challenges the marketing team is currently facing that you're hoping the new Director can help address?"

ASSUMPTION: These questions are suggested based on common considerations for marketing leadership roles and specifics mentioned in the job description. You should adapt them to your specific interests and priorities.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Application Preparation:
   • Thoroughly review Kit's website and product offerings to understand their platform
   • Research the creator economy and current trends in creator marketing
   • Prepare thoughtful answers to application questions (the company explicitly states they read every response)
   • Include key terms like "lifecycle marketing," "product-led growth," "sales enablement," and "creator economy" in your resume and cover letter
2. Resume Optimization:
   • Highlight experience with team leadership and coaching
   • Quantify marketing achievements, especially those related to revenue growth
   • Showcase experience with both product-led and sales-led approaches
   • If applicable, emphasize any personal experience as a creator
3. Interview Preparation:
   • Research the backgrounds of key team members (CRO Dave Altarescu and Creative Director Charli Prangley are specifically mentioned)
   • Prepare examples that demonstrate your ability to thrive with autonomy and limited resources
   • Consider how you would approach the specific first-month, six-month, and first-year objectives mentioned
   • Be ready to discuss your approach to turnaround situations and team development
4. Work Sample Planning:
   • Since the interview process includes a work sample presentation to executives, begin thinking about how you would approach a marketing strategy for a creator platform
   • Consider preparing ideas for pipeline growth, conversion optimization, and team development