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Senior Director - Digital Marketing

Freshworks
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director - Digital Marketing

πŸ”Ή Company: Freshworks

πŸ”Ή Location: Bangalore, Karnātaka, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: 🌐 Digital Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

Freshworks is seeking a Senior Director of Digital Marketing to lead their digital marketing strategy. This role will focus on developing and executing digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and revenue growth. The ideal candidate will develop strategies, oversee execution, and build a high-performing team while working cross-functionally with sales, marketing, and operations teams.

ASSUMPTION: Based on the job title and description, this is a leadership position requiring strategic vision and operational excellence in digital marketing within a SaaS environment.


πŸ“‹ Key Responsibilities

βœ… Develop and execute digital acquisition and revenue marketing strategies across multiple channels (SEM, SEO, social, Affiliate marketing, display, email, and ABM)

βœ… Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline growth

βœ… Build and manage a high-performing digital marketing team that fosters innovation and data-driven decision-making

βœ… Collaborate cross-functionally with sales, product marketing, and operations teams

βœ… Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies

βœ… Oversee the digital media budget and ensure effective allocation across channels

βœ… Architect and execute high-velocity digital demand generation programs

βœ… Lead the adoption and integration of marketing technologies, including AI-driven solutions

βœ… Report regularly on performance metrics and insights to senior leadership


🎯 Required Qualifications

Education: Not specified

Experience: 15+ years of digital marketing experience with at least 7 years in senior leadership roles within SaaS or technology sectors

Skills:

  • Strong expertise in PLG (Product-Led Growth) strategies and trial optimization
  • Experience leading teams and driving results across a global audience
  • Advanced proficiency in SEM, SEO, ABM, programmatic, and email marketing
  • Deep understanding of marketing operations and compliance/privacy laws
  • Expertise in data-driven marketing, KPI measurement, and attribution modeling
  • Proven ability to collaborate across complex organizations
  • Strong focus on innovation and driving measurable business impact

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a Senior Director position at a well-established global SaaS company, compensation is likely to be competitive for the tech industry in Bangalore, which typically includes equity, health benefits, and other perks common in the technology sector.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Freshworks is a global SaaS company headquartered in San Mateo, California, with a focus on customer experience (CRM, CX) and employee experience (ITSM) software. The company serves more than 65,000 clients ranging from startups to public companies.

Company Size: Global organization with offices in 13 locations worldwide

Company Stage: Established SaaS company with publicly recognized products that have earned industry awards and high customer ratings


πŸ“Š Role Analysis

Career Level: Senior leadership position (Senior Director)

Reporting Structure: Not specified, likely reports to a VP of Marketing or CMO

Team Size/Composition: Will lead a digital marketing team (size not specified)

Growth Opportunities: Potential path to VP or C-suite marketing roles

ASSUMPTION: Based on the seniority level and company size, this role likely reports to a VP or C-level executive and includes management of a multi-person team responsible for various digital marketing functions.


🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: Bangalore is India's technology hub with a thriving tech ecosystem and competitive talent market

Work Schedule: Not specified

Regional Considerations: Bangalore offers a cosmopolitan work environment with professionals from across India and internationally

ASSUMPTION: Given Freshworks' global presence and tech industry standards, the role might offer some flexibility in work arrangements, but likely requires regular office presence for leadership responsibilities and cross-functional collaboration.


πŸ’Ό Interview & Application Insights

Typical Process: For senior roles at tech companies like Freshworks, expect multiple rounds including initial screening, panel interviews with marketing leadership, cross-functional stakeholders, and potentially final rounds with executive leadership

Key Assessment Areas: Strategic thinking, digital marketing expertise, leadership capabilities, data-driven decision making, cross-functional collaboration skills, and experience with SaaS marketing

Application Tips: Highlight measurable marketing achievements, experience with full-funnel digital marketing strategies, team leadership, and specific examples of driving revenue growth through digital channels

ATS Keywords: SaaS marketing, digital strategy, PLG, demand generation, pipeline growth, ABM, SEM, SEO, ROI optimization, marketing leadership, revenue marketing

ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in the SaaS industry.


πŸ› οΈ Tools & Technologies

CRM systems, marketing automation platforms, SEO tools, SEM platforms (Google Ads, Bing Ads), social media advertising platforms, analytics tools, attribution platforms, ABM technologies, email marketing systems, AI-driven marketing solutions

ASSUMPTION: While specific tools aren't mentioned in the job description, proficiency with these categories of marketing technologies would be expected for this role based on the responsibilities listed.


πŸ‘” Cultural Fit Considerations

Company Values: Innovation, diversity and inclusion, customer focus, and a "fresh approach" to building software that is affordable, quick to implement, and designed for the end user

Work Style: Fast-paced, data-driven, collaborative across functions, globally distributed teams

Self-Assessment: Are you comfortable leading teams in a global organization? Do you thrive in data-driven environments? Can you effectively collaborate across departments and cultures? Are you passionate about continuous innovation in marketing approaches?

ASSUMPTION: These cultural elements are inferred from Freshworks' company description and stated commitment to diversity and inclusion, as well as their focus on creating vibrant work environments.


⚠️ Potential Challenges

The role requires balancing strategic vision with hands-on execution, managing teams across potentially different geographies, coordinating with multiple stakeholders across the organization, and delivering measurable revenue impact through digital channels in a competitive SaaS market.

ASSUMPTION: These challenges are inferred from the scope of responsibilities and the global nature of Freshworks' operations.


πŸ“ˆ Similar Roles Comparison

This Senior Director role is more strategic than tactical marketing manager positions, with greater emphasis on team leadership and revenue impact than typical Digital Marketing Director roles. Compared to VP of Marketing positions, this role has a more specific focus on digital channels rather than overall marketing strategy. The emphasis on PLG and trial optimization indicates a stronger product-driven approach than traditional enterprise marketing leadership roles.

ASSUMPTION: This comparison is based on standard industry patterns for senior marketing roles in SaaS companies.


πŸ“ Sample Projects

1. Developing an integrated digital marketing strategy to improve trial-to-paid conversion rates across product lines

2. Building and implementing a multi-channel ABM program targeting enterprise accounts

3. Restructuring the digital marketing team and processes to improve efficiency and performance

4. Creating a comprehensive attribution model to optimize budget allocation across digital channels

5. Implementing AI-driven solutions to enhance personalization and efficiency in digital marketing operations

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common initiatives for senior digital marketing leaders in SaaS companies.


❓ Key Questions to Ask During Interview

1. What are the most important KPIs and metrics for measuring success in this role?

2. How does digital marketing integrate with other marketing functions and sales at Freshworks?

3. What is your current PLG strategy and where do you see opportunities for optimization?

4. How does Freshworks approach marketing resource allocation across different geographies and product lines?

5. What are the biggest challenges the digital marketing team is currently facing?

6. How does the company balance short-term demand generation goals with long-term brand building initiatives?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

1. Research Freshworks' products, customers, and recent company news to understand their market position

2. Update your resume highlighting relevant experience in digital marketing leadership, SaaS marketing, PLG strategies, and measurable results from previous roles

3. Prepare a portfolio of digital marketing campaigns you've led, focusing on ROI, growth metrics, and team leadership

4. Customize your application to include keywords from the job description (SaaS, PLG, SEM, SEO, ABM, data-driven, digital acquisition)

5. Research Freshworks' leadership team on LinkedIn and company news to understand the organizational structure

6. Consider your own questions about the role and company that demonstrate strategic thinking and long-term vision