O

Senior Director - Brand Experience

On
Full-time
On-site
Zรผrich, Zรผrich, Switzerland
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Director - Brand Experience

๐Ÿ”น Company: On

๐Ÿ”น Location: Zurich, Switzerland

๐Ÿ”น Job Type: On-site

๐Ÿ”น Category: Brand Management

๐Ÿ”น Date Posted: April 4, 2025

๐Ÿ”น Experience Level: 10+ years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading brand strategy to ensure cohesive brand experience across all touchpoints
  • Collaborating with various teams to enhance brand perception and customer engagement
  • Driving brand initiatives that align with the company's mission and values
  • Managing and mentoring a team of brand professionals

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive brand success across multiple channels and teams.

๐Ÿ“‹ Key Responsibilities

โœ… Develop and implement brand strategy that aligns with the company's mission and values

โœ… Collaborate with cross-functional teams to ensure a consistent brand experience across all touchpoints

โœ… Monitor and analyze brand performance metrics to inform strategy and identify areas for improvement

โœ… Manage and mentor a team of brand professionals, fostering a culture of innovation and continuous learning

โœ… Stay up-to-date with industry trends and competitor activities to inform brand strategy

ASSUMPTION: This role requires a deep understanding of brand management principles and a proven track record of leading successful brand initiatives.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in brand management, with at least 5 years in a leadership role.

Required Skills:

  • Proven track record of developing and executing successful brand strategies
  • Strong leadership and team management skills
  • Excellent communication and presentation skills
  • Data-driven decision making and analytical skills
  • Fluency in English

Preferred Skills:

  • Experience in the retail or sports industry
  • Fluency in additional languages
  • Experience working with global brands

ASSUMPTION: Candidates should have extensive experience in brand management and a proven track record of leading successful brand initiatives. Strong leadership and strategic thinking skills are essential for this position.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: CHF 150,000 - 200,000 per year (based on industry standards for a Senior Director role in Zurich)

Benefits:

  • Competitive benefits package
  • Employee discounts on On products
  • Opportunities for professional growth and development

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Director role in Zurich. The actual salary may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: On is a public company in the retail industry, specializing in performance running, outdoor, and all-day activities. They are known for their innovative footwear, apparel, and accessories.

Company Size: On has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: On was founded in 2010, with headquarters in Zurich, Switzerland.

Company Description:

  • On's mission is to ignite the human spirit through movement
  • They are known for their innovative cushioning technology, CloudTecยฎ
  • On has a strong focus on innovation, design, and sustainability

Company Specialties:

  • Performance Running
  • Running
  • Footwear
  • Apparel
  • Accessories
  • Innovation
  • Design
  • Technology
  • Sustainability
  • Diversity and Inclusion

Company Website: on.com

ASSUMPTION: On is a fast-growing, innovative company with a strong focus on brand and product development. This role offers an exciting opportunity to lead brand strategy for a dynamic, global brand.

๐Ÿ“Š Role Analysis

Career Level: Senior Director

Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of brand professionals.

Work Arrangement: This is an on-site role, based in Zurich, Switzerland. However, On offers flexible working arrangements and encourages a healthy work-life balance.

Growth Opportunities:

  • Potential to grow within the brand team or explore other areas of the business
  • Opportunities to work on global brand campaigns and collaborate with international teams
  • Chance to mentor and develop junior team members

ASSUMPTION: This role offers significant growth opportunities, both within the brand team and across the broader organization. On values internal mobility and encourages employees to explore different areas of the business.

๐ŸŒ Location & Work Environment

Office Type: On's headquarters in Zurich is a modern, collaborative workspace with a focus on employee well-being and comfort.

Office Location(s): Fรถrrlibuckstrasse 190, Zurich, 8005, CH

Geographic Context:

  • Zurich is a vibrant, multicultural city with a high quality of life
  • The city is known for its beautiful lakes, parks, and historic old town
  • Zurich offers a wide range of cultural, sporting, and recreational activities

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours available.

ASSUMPTION: On's Zurich office provides a dynamic, collaborative work environment with a strong focus on employee well-being and work-life balance.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Case study or presentation to assess strategic thinking and communication skills
  • Final interview with the Chief Marketing Officer

Key Assessment Areas:

  • Brand strategy development and execution
  • Leadership and team management skills
  • Data-driven decision making and analytical skills
  • Communication and presentation skills
  • Alignment with On's mission, values, and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your brand management experience and achievements
  • Prepare for behavioral and situational interview questions that focus on your leadership and strategic thinking skills
  • Research On's brand, mission, and values to demonstrate your understanding of and alignment with the company

ATS Keywords: Brand strategy, brand management, brand experience, brand leadership, team management, data-driven decision making, innovation, retail, sports industry

ASSUMPTION: On's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit. The interview process may include case studies or presentations to evaluate these skills.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Brand management software (e.g., Brandfolder, Frontify)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace. Familiarity with brand management software and data analysis tools is also beneficial.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Design
  • Impact
  • Collaboration
  • Integrity
  • Sustainability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on innovation and continuous improvement
  • Results-driven and data-informed

Self-Assessment Questions:

  • How have you driven brand success through innovative strategies in previous roles?
  • Can you describe a time when you had to manage a team through a significant brand challenge or change?
  • How do you stay up-to-date with industry trends and competitor activities, and how do you incorporate this information into your brand strategy?

ASSUMPTION: On values innovation, collaboration, and a results-driven approach. Candidates should be able to demonstrate their alignment with these values and work style preferences during the interview process.

โš ๏ธ Potential Challenges

  • Managing a team across multiple time zones and locations
  • Balancing the need for global brand consistency with local market relevance
  • Keeping up with the fast-paced, innovative nature of the company and industry
  • Navigating a mid-sized company environment with opportunities for growth and change

ASSUMPTION: This role presents unique challenges related to global brand management, team management, and working in a fast-paced, innovative environment. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in this dynamic setting.

๐Ÿ“ˆ Similar Roles Comparison

  • Unlike traditional retail roles, this position focuses on brand experience and management rather than sales or operations
  • This role offers the opportunity to lead brand strategy for a global, innovative company in the sports industry
  • Career progression may include moving into a Chief Marketing Officer or similar leadership role within the brand team or exploring other areas of the business

ASSUMPTION: This role offers a unique blend of brand management, leadership, and strategic thinking opportunities. Candidates should consider how this role aligns with their career goals and interests in the brand management and sports industries.

๐Ÿ“ Sample Projects

  • Developing and executing a global brand campaign to launch a new product line
  • Conducting a brand audit and competitive analysis to inform brand strategy
  • Managing a team to create and implement a brand guidelines document to ensure consistency across all touchpoints

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The specific projects and priorities will depend on the company's current brand strategy and objectives.

โ“ Key Questions to Ask During Interview

  • How does this role fit into the overall brand strategy for On?
  • What are the biggest challenges facing the brand team currently, and how can this role help address them?
  • How does On support the professional growth and development of its employees?
  • What is the company's approach to global brand management, and how does this role contribute to that strategy?
  • How does On foster a culture of innovation and continuous improvement within the brand team?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the brand team, and the company's approach to brand management. Candidates should tailor their questions to address their specific interests and concerns about the role and company.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your brand management experience and achievements
  • Prepare for behavioral and situational interview questions that focus on your leadership and strategic thinking skills
  • Research On's brand, mission, and values to demonstrate your understanding of and alignment with the company
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.