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Senior Digital Media Strategist (m/f/div)

DEPTยฎ
Full-time
On-site
Remote
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Digital Media Strategist (m/f/div)
๐Ÿ”น Company: DEPTยฎ
๐Ÿ”น Location: Berlin, Hamburg, or Remote (Germany)
๐Ÿ”น Job Type: Full-time
๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Senior Digital Media Strategist at DEPTยฎ, you'll be the critical connection between client business objectives and agency services. You'll develop comprehensive digital marketing strategies for well-known brands like eBay, Douglas, Aldi, and Smart, while collaborating with specialists to deliver data-driven campaigns that blend creativity with performance. You'll present strategic plans to clients, participate in business pitches, and help navigate brands through the digital landscape.

ASSUMPTION: The role is full-time based on the comprehensive responsibilities and benefits package described, though this wasn't explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Create powerful digital marketing strategies for clients to position them as advanced and effective brands
  • โœ… Support in leading a team of strategists to ensure quality strategic planning across the business
  • โœ… Collaborate with clients to understand their business goals, target audience, and industry landscape
  • โœ… Translate data insights into clear, compelling stories for client presentations
  • โœ… Develop innovative, data-driven digital marketing strategies aligned with client objectives
  • โœ… Collaborate with specialists (SEA, SEO, CRM, Data, Social Advertising)
  • โœ… Apply deep marketing, technology, and innovation knowledge to create plans that drive measurable results
  • โœ… Work with cross-functional teams to ensure optimal execution of campaigns
  • โœ… Drive projects from initiation to completion
  • โœ… Contribute to internal knowledge and create new propositions and best practices
  • โœ… Analyze campaign performance and provide optimization recommendations
  • โœ… Stay current with industry trends to ensure cutting-edge strategies
  • โœ… Participate in and/or lead new business pitches both locally and globally

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Extensive digital marketing strategy experience, preferably at an agency

Skills:

  • Fluent in German and English
  • Broad digital marketing knowledge (SEO, SEA, Social, Display, Content Marketing, Data)
  • Ability to connect client strategic needs to DEPTยฎ's service portfolio
  • Experience translating business strategy to marketing strategy
  • Deep knowledge of digital marketing platforms (Search, Social, Display, Mobile, DOOH)
  • Proactive, energetic, curious, and inspiring personality
  • Innovation-driven mindset
  • Strong networking abilities to unite different disciplines and specialists
  • Ability to explain complex data in an accessible manner
  • Pragmatic approach to new tasks
  • Confident communication in both German and English

ASSUMPTION: While no specific degree is mentioned, the senior-level position and comprehensive knowledge requirements suggest that a bachelor's degree in marketing, communications, or a related field would be expected, though DEPTยฎ may value experience and skills over formal education.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Company pension scheme
  • Flexible working hours, with remote work options (including working from abroad)
  • Lease bike options / JobRad
  • Personal development allowance
  • Health & wellbeing access (free coaching and mindfulness consultations)
  • โ‚ฌ30 monthly flexible package (for food stamps, fitness, internet costs, public transport)
  • FutureBens partnership offering exclusive access to sustainable products
  • Professional development opportunities
  • Global annual DEPTยฎ Cares Month (skills-based volunteering)

Industry Comparison: This benefits package appears comprehensive for the German digital agency market, with particular strengths in flexibility, wellness support, and professional development.

ASSUMPTION: While no salary is specified, senior digital strategists in Germany typically earn between โ‚ฌ60,000-โ‚ฌ90,000 annually, varying by location, with Berlin and Hamburg commanding competitive rates in the digital marketing sector.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: DEPTยฎ is a digital agency combining technology, creativity, and data to deliver solutions for major brands. The company has received recognition as 'Agency of the Year' at both The Lovies and The Webby Awards and has been a Certified B Corpยฎ since 2021.

Company Size: Global agency with people across 30+ countries

Company Stage: Established agency with a significant international presence

ASSUMPTION: Based on the company's global presence, client portfolio of major brands, and industry awards, DEPTยฎ appears to be a mid-to-large sized agency with a strong market position, though exact employee count isn't provided.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Likely reports to a Director or Head of Strategy while collaborating closely with client service teams

Team Size/Composition: The role involves supporting a team of fellow strategists while working with cross-functional specialists

Growth Opportunities: Potential paths include advancing to Director of Strategy, taking on larger client portfolios, or developing specialized expertise in particular industries or marketing channels

ASSUMPTION: The reporting structure and team composition are inferred from the responsibilities mentioning "supporting in leading a team" and collaboration with client service teams, suggesting a senior but not top-level leadership position.


๐ŸŒ Location & Work Environment

Office Type: Flexible - options for office-based (Berlin or Hamburg) or remote work

Geographic Context: Berlin and Hamburg are major German digital hubs with thriving creative and tech ecosystems. Both cities offer a high quality of life with reasonable cost of living compared to other European tech centers.

Work Schedule: Flexible working hours mentioned, suggesting autonomy in scheduling

Regional Considerations: Working in Germany offers strong labor protections, good work-life balance, and comprehensive healthcare. Fluency in German is required despite the agency's international nature.

ASSUMPTION: The flexible location and working hours suggest DEPTยฎ embraces modern work arrangements, though team collaboration may still require some synchronous availability during core European business hours.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Digital agencies typically employ a multi-stage process including an initial screening, portfolio review, strategic thinking assessment, and team culture fit interviews with various stakeholders.

Key Assessment Areas: Strategic thinking, client communication skills, marketing knowledge depth, ability to translate business objectives to marketing strategies, leadership potential, and collaborative approach.

Application Tips: Highlight experience developing integrated digital strategies, quantifiable results from past campaigns, and examples of successfully guiding clients through digital transformation.

ATS Keywords: digital strategy, media planning, data-driven marketing, SEO, SEA, social media strategy, performance marketing, client consulting, strategic planning, digital transformation, marketing ROI, campaign optimization

ASSUMPTION: These insights are based on standard practices in digital marketing agencies for senior strategic roles, tailored to the specific responsibilities in this listing.


๐Ÿ› ๏ธ Tools & Technologies

  • Digital marketing platforms (Search, Social, Display, Mobile, DOOH)
  • Analytics and reporting tools (likely Google Analytics, Data Studio)
  • Campaign management platforms
  • Marketing automation systems
  • Client presentation and visualization tools
  • Project management software

ASSUMPTION: While specific tools aren't mentioned, these represent industry-standard technologies that would typically be used in this role based on the described responsibilities.


๐Ÿ‘” Cultural Fit Considerations

Company Values: DEPTยฎ describes itself as "pioneers at heart" with a culture that's "big enough to cope and small enough to care." The company values innovation, curiosity, diversity, inclusion, and autonomy.

Work Style: Collaborative, proactive, innovative, and autonomous. The role requires someone who can drive projects while working closely with specialized teams.

Self-Assessment: Consider your comfort with:

  • Balancing strategic thinking with practical implementation
  • Working in a fast-paced environment with multiple client demands
  • Switching between creative and analytical thinking
  • Taking initiative to drive innovation and best practices
  • Working collaboratively across disciplines and international teams

ASSUMPTION: Company values and work style are inferred from the company description and stated requirements emphasizing proactivity, curiosity, and a pioneering spirit.


โš ๏ธ Potential Challenges

Based on the role description, potential challenges might include:

  • Balancing multiple client demands and expectations simultaneously
  • Leading strategy while coordinating with numerous specialized teams
  • Staying current with rapidly evolving digital marketing technologies and trends
  • Translating complex data into compelling, accessible client narratives
  • Managing both strategic planning and implementation oversight
  • Navigating varying expectations from both agency and client stakeholders

ASSUMPTION: These challenges are inferred from the described responsibilities and are typical for senior strategic roles in agency environments.


๐Ÿ“ˆ Similar Roles Comparison

This Senior Digital Media Strategist role differs from similar positions in the following ways:

  • Vs. Digital Marketing Manager: More strategic focus and less tactical campaign execution
  • Vs. Account Director: Greater emphasis on marketing strategy development rather than primarily client relationship management
  • Vs. Marketing Consultant: More integrated with agency execution teams and ongoing implementation
  • Vs. Media Planner: Broader strategic scope beyond media channel selection and optimization

ASSUMPTION: This comparison is based on standard industry role delineations and the specific responsibilities outlined in the listing.


๐Ÿ“ Sample Projects

Based on the role description, projects might include:

  • Developing an integrated digital strategy to reposition a retail brand in the e-commerce landscape
  • Creating a cross-channel attribution model to optimize marketing spend across platforms
  • Leading a new business pitch for a potential automotive client seeking digital transformation
  • Conducting a strategic workshop to align client stakeholders on marketing objectives and KPIs
  • Developing a quarterly business review presentation that demonstrates campaign impact on business objectives
  • Creating a roadmap for a client transitioning from traditional to digital-first marketing

ASSUMPTION: These project examples are derived from the responsibilities listed and typical work in digital strategy for the mentioned client industries.


โ“ Key Questions to Ask During Interview

  1. How does DEPTยฎ approach the balance between creative campaigns and performance marketing for clients like eBay or Aldi?
  2. What does the collaboration process look like between strategists and channel specialists when developing client recommendations?
  3. Could you share an example of how data insights have fundamentally changed a strategic approach for a key client?
  4. How do you measure success for the strategic planning team beyond campaign metrics?
  5. What opportunities exist for specialization or advancement within the strategy department?
  6. How does DEPTยฎ's B Corp certification influence strategic recommendations for clients?

ASSUMPTION: These questions are suggested based on the role description and company information, and should be tailored to match the specific interview context.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Resume preparation: Highlight strategic planning experience, digital marketing expertise, and measurable results from past campaigns. Include keywords like "digital strategy," "media planning," and "data-driven marketing" to optimize for ATS.
  2. Portfolio development: Prepare case studies demonstrating your strategic approach to solving client challenges, showing both the process and outcomes.
  3. Research: Review DEPTยฎ's client work, particularly for brands mentioned (eBay, Douglas, Aldi, Smart) to understand their approach and results.
  4. Network: Connect with current DEPTยฎ employees on LinkedIn to gain insights into company culture and work approaches.
  5. Language preparation: Ensure your German language skills are highlighted, as this is a key requirement despite the international nature of the company.
  6. Application submission: Submit your application through the official DEPTยฎ careers page, ensuring all required documents are included.