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Senior Digital Media Strategist

DEPTยฎ
Full-time
On-site
Amsterdam, Noord-Holland, Netherlands
๐ŸŒ Digital Marketing
Senior Digital Media Strategist - DEPTยฎ - Amsterdam

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Digital Media Strategist

๐Ÿ”น Company: DEPTยฎ

๐Ÿ”น Location: Amsterdam, Noord-Holland, Netherlands

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Senior Digital Media Strategist at DEPTยฎ, you will be the crucial connecting link between client business objectives and DEPTยฎ's comprehensive service portfolio. Working in a hybrid environment, you'll create and implement strategic plans for well-known brands like Footlocker, Just Eat Takeaway, and bol.com. Your role involves developing long-term digital marketing strategies across communication, performance, and media tactics while collaborating with channel and technology experts. You'll present your team's work to clients, participate in new business pitches, and help drive innovation in digital marketing approaches.

ASSUMPTION: The role is assumed to be full-time based on the responsibilities described and the benefits package offered, though the original listing didn't explicitly state this.


๐Ÿ“‹ Key Responsibilities

  • โœ… Create influential and powerful digital marketing strategies for clients
  • โœ… Support in leading a team of fellow strategists to ensure quality strategic planning
  • โœ… Collaborate with clients to understand business goals, target audiences, and industry landscapes
  • โœ… Translate data insights into clear stories to convince clients
  • โœ… Develop innovative, data-driven digital marketing strategies aligned with client objectives
  • โœ… Work closely with specialists (SEA, SEO, CRM, Data, Social Advertising)
  • โœ… Create comprehensive plans leveraging marketing, technology, and innovation knowledge
  • โœ… Coordinate with cross-functional teams to ensure optimal campaign execution
  • โœ… Drive projects from initiation to completion
  • โœ… Contribute to internal knowledge and create new propositions and best practices
  • โœ… Analyze campaign performance and provide optimization recommendations
  • โœ… Stay current with industry trends to ensure cutting-edge strategies
  • โœ… Participate in and/or lead new business pitches locally and globally

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Extensive experience as a Digital Marketing Strategist, preferably at an agency

Skills:

  • Fluency in Dutch and English
  • Broad digital marketing knowledge (SEO, SEA, Social, Display, Content Marketing, Data)
  • Strategic thinking as a digital generalist
  • Ability to translate business strategy to marketing strategy
  • Deep knowledge of technical and creative capabilities of digital marketing platforms
  • Proactive, energetic, curious, and inspiring approach
  • Innovation driver
  • Networking abilities to coordinate different disciplines and specialists
  • Ability to explain complex data in an understandable manner
  • Proactive and pragmatic approach to new tasks

ASSUMPTION: While no specific education requirement is mentioned, this senior-level role likely requires at least a bachelor's degree in Marketing, Digital Media, Communications, or a related field based on industry standards.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Flexible work options including remote work and 13 weeks abroad annually
  • Home office equipment (laptop, monitor, phone, furniture)
  • Health and wellness programs (bootcamp, yoga, mindfulness, mental health services)
  • Sports membership discounts
  • Healthy office lunches
  • OV-bikes access and NS Business Card
  • Personal coaching and development budget
  • Training, development, and certification opportunities

Industry Comparison: The benefits package appears comprehensive for the Dutch market, with particular emphasis on work-life balance, health, and professional development.

ASSUMPTION: Based on the seniority level and location in Amsterdam, this role likely offers a competitive salary within the upper ranges for digital strategists in the Netherlands, potentially between โ‚ฌ60,000-โ‚ฌ85,000 annually depending on experience, though this is an estimate based on industry standards for similar roles in Amsterdam.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: DEPTยฎ is an international digital agency recognized as a leading player in the digital marketing landscape, having been named 'Agency of the Year' at both The Lovies and The Webby Awards.

Company Size: Large international agency with a presence in over 30 countries

Company Stage: Established and growing digital agency certified as a B Corpยฎ since 2021

ASSUMPTION: Based on the global presence mentioned and prestigious industry awards, DEPTยฎ appears to be a well-established agency with significant market presence rather than an early-stage company.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Not explicitly stated, but likely reports to a Director of Strategy or equivalent

Team Size/Composition: The role involves supporting the leadership of a team of strategists and collaborating with various specialists

Growth Opportunities: Potential for advancement into leadership positions, with emphasis on development through coaching and training budgets

ASSUMPTION: The reporting structure and potential for advancement are inferred from standard agency structures and the mention of leading a team of fellow strategists, suggesting this is a senior role with management aspects.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (with options to work from office, home, or abroad for 13 weeks annually)

Geographic Context: Amsterdam is a major European tech and creative hub with a high quality of life and strong digital marketing sector

Work Schedule: Not specified, but likely standard business hours with flexibility given the hybrid work arrangement

Regional Considerations: The Netherlands offers excellent public transportation (noted by the NS Business Card benefit), a good work-life balance culture, and an internationally-oriented business environment where English is widely spoken

ASSUMPTION: The hybrid work arrangement appears to be a core aspect of the company's approach to work rather than a temporary policy, indicating DEPTยฎ's commitment to flexibility.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, portfolio review of past digital strategy work, case study or strategic exercise, multiple rounds of interviews with team members and potential clients

Key Assessment Areas: Strategic thinking, client communication skills, digital marketing knowledge across channels, ability to translate data into actionable insights, leadership capabilities

Application Tips: Highlight experience developing integrated digital strategies, showcase results from previous campaigns, emphasize client relationship management, and demonstrate both creative and analytical abilities

ATS Keywords: digital strategy, media planning, client strategy, SEO, SEA, social media strategy, data analysis, campaign optimization, strategic roadmaps, digital transformation, client presentations, cross-channel marketing

ASSUMPTION: These insights are based on standard industry practices for senior digital strategy roles at international agencies and are not explicitly mentioned in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, this role likely requires familiarity with:

  • Digital marketing platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
  • Analytics tools (Google Analytics, Adobe Analytics, Data Studio)
  • SEO platforms (SEMrush, Ahrefs, Moz)
  • Marketing automation systems
  • CRM platforms
  • Project management tools
  • Presentation software

ASSUMPTION: These tools represent standard technology used in digital marketing strategy roles and aren't explicitly listed in the job description but would likely be expected given the responsibilities.


๐Ÿ‘” Cultural Fit Considerations

Company Values: DEPTยฎ emphasizes innovation ("pioneers at heart"), diversity and inclusion, work-life balance, autonomy, and social responsibility (B Corp certification)

Work Style: Collaborative, autonomous, with emphasis on creative freedom and proactive approaches

Self-Assessment: Candidates should consider if they thrive in:

  • An environment that balances global scale with local autonomy
  • A culture that values innovation and staying ahead of digital trends
  • A workplace that emphasizes both analytical thinking and creative solutions
  • A setting that requires building connections across different specialist teams

ASSUMPTION: The cultural elements are inferred from the company description, the mention of "pioneers at heart," and statements about autonomy and creative freedom in the listing.


โš ๏ธ Potential Challenges

  • Balancing strategic thinking with tactical execution across multiple client accounts
  • Staying current with rapidly evolving digital marketing platforms and technologies
  • Managing both client expectations and internal team coordination
  • Translating complex data analysis into compelling client narratives
  • Navigating the demands of new business pitches while maintaining existing client work

ASSUMPTION: These challenges are inferred from the broad scope of responsibilities listed and typical demands of senior strategy roles at digital agencies.


๐Ÿ“ˆ Similar Roles Comparison

This Senior Digital Media Strategist role at DEPTยฎ appears to be more comprehensive than typical digital strategist positions at other agencies in several ways:

  • Broader strategic scope covering both media and marketing strategy
  • Greater emphasis on cross-disciplinary collaboration
  • More client-facing responsibilities including presentations and relationship management
  • Leadership components supporting a team of strategists
  • Involvement in new business development

ASSUMPTION: This comparison is based on standard industry patterns for digital strategy roles and may vary depending on specific agency structures.


๐Ÿ“ Sample Projects

In this role, you might work on projects such as:

  • Developing a comprehensive digital marketing roadmap for an e-commerce client like bol.com
  • Creating an integrated media strategy across search, social, and display for a retail brand like Footlocker
  • Analyzing campaign performance data to optimize channel allocation for Just Eat Takeaway
  • Leading a new business pitch for a potential global client
  • Building strategic frameworks that connect business objectives to tactical marketing execution
  • Developing innovative approaches to emerging digital channels for existing clients

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and the mentioned clients, but actual assignments would vary.


โ“ Key Questions to Ask During Interview

  • How does DEPTยฎ approach the integration of different marketing disciplines in client strategies?
  • Could you describe the collaboration model between strategists and specialists like SEO, SEA, and Social teams?
  • What methodologies does the agency use to measure the success of strategic initiatives?
  • How is the strategist role positioned between client service teams and specialized execution teams?
  • What does the career progression look like for senior strategists at DEPTยฎ?
  • Can you share examples of how DEPTยฎ has helped clients navigate significant digital transformation challenges?

ASSUMPTION: These questions are suggested based on the role type and information in the job listing, and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively:

  1. Tailor your CV and cover letter to highlight relevant digital strategy experience, emphasizing both analytical skills and creative thinking
  2. Prepare a portfolio showcasing strategic digital marketing work, especially projects demonstrating measurable results
  3. Research DEPTยฎ's work and recent campaigns for the mentioned clients (Footlocker, Just Eat Takeaway, bol.com)
  4. Network with current DEPTยฎ employees on LinkedIn to gain more insights
  5. Highlight language skills in Dutch and English prominently in your application
  6. Optimize your application with keywords from the job description including "digital marketing strategy," "client objectives," "data-driven," and specific channel expertise (SEO, SEA, Social, etc.)
  7. Prepare examples demonstrating your ability to translate complex data into compelling strategic narratives