🔹 Job Title: Senior Digital Marketing Specialist (Sr. Search Marketing and Optimization Specialist)
🔹 Company: Wolters Kluwer
🔹 Location: Columbus, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As a Senior Digital Marketing Specialist at Wolters Kluwer, you will lead the transformation of digital discovery across the Finance & Corporate Compliance (FCC) Division. You'll collaborate with business unit teams to develop and implement comprehensive SEO/SEM strategies and optimize prospect journeys to drive business synergies and maximize ROI. Reporting to the FCC Division Director of Digital Marketing, you'll work closely with the OneWeb team and marketing leaders across all business units to revolutionize how customers engage with Wolters Kluwer products.
ASSUMPTION: This role appears to be newly created or recently redefined as part of a strategic initiative to enhance the company's digital marketing capabilities across the division, based on the emphasis on "propelling into the next era" and "spearheading transformation."
Education: Bachelor's degree in marketing or related field preferred, Master's degree a plus
Experience: Minimum 5 years in B2B/B2C/B2P digital marketing with focus on search marketing and conversion optimization
Skills:
Salary Range: Not specified
Benefits: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, Paid Parental Leave
Industry Comparison: Not specified
ASSUMPTION: Given the senior-level nature of this position, the required experience, and the company's global enterprise status, compensation is likely competitive within the digital marketing industry for the Columbus, Ohio market.
Industry Position: Wolters Kluwer is a global leader in professional information, software solutions, and services across healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors.
Company Size: Approximately 20,000 employees worldwide
Company Stage: Established enterprise with €5.5 billion in 2022 annual revenues
ASSUMPTION: The company appears to be in a growth or transformation phase in its digital marketing capabilities, based on the language around "propelling into the next era" and "revolutionizing" customer engagement.
Career Level: Senior
Reporting Structure: Reports to the Director, Digital Marketing under the leadership of the VP, Business Enablement FCC Compliance Solutions
Team Size/Composition: Not specified, but will collaborate with multiple business unit teams
Growth Opportunities: Potential for advancement within the global marketing organization given the strategic nature of the role and the company's size
ASSUMPTION: As this role involves cross-functional leadership and strategic initiatives, it likely offers visibility to senior management and opportunities to influence marketing direction across the division.
Office Type: Hybrid (8 days per month in office)
Geographic Context: Columbus is a growing tech hub in the Midwest with a reasonable cost of living compared to coastal cities
Work Schedule: Not specified, likely standard business hours with some flexibility
Regional Considerations: Office must be within 50 miles of residence
ASSUMPTION: The hybrid model suggests Wolters Kluwer values in-person collaboration while also recognizing the benefits of remote work flexibility. The requirement to report to the closest office within 50 miles indicates some geographic flexibility for candidates.
Typical Process: For senior marketing roles at global enterprises, expect multiple rounds including initial screening, panel interviews with marketing leadership, and possibly a presentation of past work or strategy proposals
Key Assessment Areas: Strategic thinking, data analysis capabilities, SEO/SEM technical knowledge, leadership skills, communication abilities, and experience with mentioned tools
Application Tips: Highlight measurable SEO/SEM achievements, experience with specified tools (especially GA4, Conductor, and Sitecore), and examples of successful user journey optimization
ATS Keywords: SEO, SEM, GA4, Google Analytics, user journey, conversion optimization, Sitecore, Conductor, digital marketing, search optimization, B2B marketing
ASSUMPTION: These insights are based on industry standards for senior digital marketing roles at enterprise companies, not specifically stated in the job listing.
ASSUMPTION: Proficiency in all listed tools is likely not required, but familiarity with most and expertise in key platforms (especially GA4, Conductor, and Sitecore) would be advantageous.
Company Values: Wolters Kluwer emphasizes diversity and inclusion, as evidenced by multiple recognitions for gender equality and diversity leadership
Work Style: Collaborative, data-driven, results-oriented with a practical approach
Self-Assessment: Consider if you thrive in an environment that values:
ASSUMPTION: The emphasis on collaboration across business units suggests the ideal candidate will be comfortable navigating matrix organizations and building consensus among stakeholders.
ASSUMPTION: These challenges are inferred from the role description and typical obstacles in enterprise-level digital marketing positions.
This role combines elements of several specialized positions often found separately in other organizations:
ASSUMPTION: This comparison is based on standard industry patterns for similar digital marketing roles.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar roles.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.