Senior Digital Marketing Specialist

## 📌 Core Information 🔹 **Job Title:** Senior Digital Marketing Specialist 🔹 **Company:** Knix 🔹 **Location:** Toronto, Ontario, Canada 🔹 **Job Type:** Full-time 🔹 **Category:** 🌐 Digital Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview Knix, an award-winning intimate apparel and activewear brand, is seeking a seasoned Senior Digital Marketing Specialist to join their team. In this role, you will be responsible for executing and optimizing paid social media campaigns across platforms like Meta, Pinterest, and TikTok. You will work closely with cross-functional teams to drive customer acquisition and business growth through data-driven strategies and innovative campaign approaches. **ASSUMPTION:** The job type is full-time, as the listing does not specify part-time or contract. --- ### 📋 Key Responsibilities ✅ Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and other emerging platforms. ✅ Conduct daily optimization and budget checks to ensure campaigns are on track to meet performance goals. ✅ Analyze creative performance, identify trends, and make data-driven recommendations to improve ad effectiveness. ✅ Assist in ad builds and ensure proper setup and execution across platforms. ✅ QA briefs from the creative team to ensure alignment with performance marketing goals and best practices. ✅ Perform ad quality assurance (QA) checks across platforms, ensuring accuracy and adherence to brand guidelines. ✅ Partner with internal teams, including Creative, Site, Data, and Finance, to ensure cross-functional alignment. ✅ Use analytics tools to assess campaign performance and identify areas for optimization. ✅ Stay updated on industry trends, platform updates, and best practices to drive continuous growth and innovation. **ASSUMPTION:** The listed responsibilities cover the core aspects of the role, and no additional key responsibilities are implied in the original job description. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** 4+ years of experience in digital marketing, specifically within paid social media advertising **Skills:** Strong proficiency in Meta advertising, with experience in other paid social platforms (Pinterest, TikTok, YouTube, etc.); advanced Excel skills, including pivot tables and reporting; familiarity with analytics tools such as Looker, Amplitude, and Northbeam; strong analytical mindset with the ability to translate data into actionable insights; excellent organizational and time-management skills; ability to collaborate cross-functionally and effectively communicate findings to stakeholders; self-starter with a proactive approach to problem-solving and campaign optimization; experience in the fashion or retail industry is a plus; knowledge of direct-response marketing strategies and attribution models (Last Click, Multi-Touch, etc.) is an asset **ASSUMPTION:** The qualifications listed cover the core requirements for the role, and no additional education or experience is implied in the original job description. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Not specified **Industry Comparison:** The compensation for this Senior Digital Marketing Specialist role in Toronto, Ontario is likely in line with industry standards for similar positions, potentially ranging from $70,000 to $100,000 per year, depending on the candidate's experience and the company's specific pay scale. **ASSUMPTION:** The salary range is estimated based on typical compensation for senior-level digital marketing roles in the Toronto area, as the original listing does not provide this information. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. They are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. **Company Size:** Knix reaches over 3 million customers through their online stores, retail locations across North America, and channels such as wholesale and Amazon. **Company Stage:** Knix is a growth-stage company, having launched in 2013 and established themselves as a leading brand in the intimate apparel industry. **ASSUMPTION:** The company details provided in the original job description give a good overview of Knix's industry position, size, and stage of growth. --- ### 📊 Role Analysis **Career Level:** Senior **Reporting Structure:** Not specified **Team Size/Composition:** Not specified **Growth Opportunities:** The Senior Digital Marketing Specialist role at Knix offers opportunities for career growth and advancement within the company's digital marketing team and potentially into other marketing leadership positions. **ASSUMPTION:** The "Senior" title and the level of responsibilities indicate this is a senior-level role with growth potential, although the specific reporting structure and team composition are not provided. --- ### 🌍 Location & Work Environment **Office Type:** Not specified **Geographic Context:** Toronto, Ontario is a major technology and business hub in Canada, known for its diverse talent pool and vibrant startup ecosystem. **Work Schedule:** Not specified **Regional Considerations:** Toronto is a cosmopolitan city with a high cost of living, but also offers a thriving cultural scene and access to a skilled workforce. **ASSUMPTION:** The job is located in Toronto, Ontario, but the specific work environment (in-office, hybrid, or remote) is not provided in the original listing. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for this Senior Digital Marketing Specialist role at Knix may include an initial phone/video screening, followed by in-person/virtual interviews with the hiring manager and cross-functional team members. Candidates may also be asked to complete a practical assessment or case study to demonstrate their skills. **Key Assessment Areas:** Employers will likely evaluate candidates' expertise in paid social media advertising, data analysis and campaign optimization, cross-functional collaboration, and their understanding of the fashion/retail industry. **Application Tips:** Applicants should highlight their relevant digital marketing experience, particularly with paid social platforms, as well as their analytical abilities, creative problem-solving skills, and passion for Knix's mission and products. **ATS Keywords:** digital marketing, paid social, social media advertising, campaign optimization, data analysis, cross-functional collaboration, fashion, retail **ASSUMPTION:** The interview process and assessment areas are based on typical practices for senior-level digital marketing roles, although the specific details may vary for this particular position at Knix. --- ### 🛠️ Tools & Technologies The Senior Digital Marketing Specialist at Knix will need to be proficient in using tools and platforms such as Meta Ads Manager, Pinterest Ads, TikTok Ads, Google Analytics, Looker, Amplitude, and Northbeam. **ASSUMPTION:** The tools and technologies listed are based on the required qualifications and the nature of the role, which involves managing paid social media campaigns and using data analytics platforms. --- ### 👔 Cultural Fit Considerations **Company Values:** Based on the job description, Knix values innovation, community, and empowerment. They are a purpose-driven brand that aims to empower people to be "unapologetically free." **Work Style:** The role requires a candidate who thrives in a fast-paced environment, has a proactive approach to problem-solving, and is eager to collaborate with cross-functional teams. **Self-Assessment:** Applicants should consider whether they are data-driven, detail-oriented, and passionate about driving business growth through digital marketing strategies. **ASSUMPTION:** The company values and work style are inferred from the information provided in the job description, which emphasizes Knix's innovative brand, fast-paced environment, and cross-functional collaboration. --- ### ⚠️ Potential Challenges The Senior Digital Marketing Specialist role at Knix may involve managing a high volume of paid social media campaigns across multiple platforms, requiring strong organizational skills and the ability to prioritize tasks effectively. Additionally, the need to collaborate cross-functionally and stay up-to-date with industry trends and platform updates may present additional challenges. **ASSUMPTION:** The potential challenges are based on the responsibilities and qualifications outlined in the job description, which suggest a fast-paced, data-driven, and collaborative work environment. --- ### 📈 Similar Roles Comparison This Senior Digital Marketing Specialist role at Knix is similar to other senior-level digital marketing positions in the fashion or retail industry, where the focus is on executing and optimizing paid social media campaigns to drive customer acquisition and business growth. The key differences may be the specific platforms and tools used, as well as the alignment with Knix's unique brand and product offerings. **ASSUMPTION:** The comparison to similar roles in the fashion/retail industry is based on the job's description and the typical responsibilities and requirements for senior digital marketing positions. --- ### 📝 Sample Projects As a Senior Digital Marketing Specialist at Knix, some potential projects or tasks you may work on include: - Developing and executing paid social media campaigns on platforms like Meta, Pinterest, and TikTok to promote new product launches or seasonal collections - Analyzing campaign performance data to identify optimization opportunities and make data-driven recommendations to improve ad effectiveness - Collaborating with the creative team to ensure ad content aligns with brand guidelines and performance marketing goals - Conducting quality assurance checks on ad setups and placements to ensure accurate implementation across platforms - Presenting campaign insights and optimization strategies to cross-functional stakeholders, such as the marketing, finance, and e-commerce teams **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the type of work they may be involved in. --- ### ❓ Key Questions to Ask During Interview 1. Can you tell me more about the current state of Knix's digital marketing efforts and the key priorities for the Senior Digital Marketing Specialist role? 2. How does the digital marketing team collaborate with other departments, such as creative and e-commerce, to drive business growth? 3. What are the most important metrics or KPIs that this role will be responsible for monitoring and optimizing? 4. What are the biggest challenges or areas of opportunity you see in Knix's paid social media advertising strategy? 5. How does the company approach professional development and career growth for senior-level digital marketing talent? 6. Can you share more about the company culture and what makes Knix a great place to work? **ASSUMPTION:** These questions are designed to help applicants better understand the role, the company's priorities, the cross-functional collaboration, and the growth opportunities, as well as assess cultural fit. The specific questions may need to be adapted based on the interview format and the information provided by the employer. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To pursue this Senior Digital Marketing Specialist opportunity at Knix effectively, applicants should: - Tailor their resume and cover letter to highlight their relevant paid social media advertising experience, data analysis skills, and passion for the fashion/retail industry - Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the role and their interest in contributing to Knix's growth - Review the company's website, social media presence, and any publicly available information to familiarize themselves with Knix's brand, products, and values - Ensure their application includes relevant keywords from the job description to optimize for applicant tracking systems (ATS) - Follow up promptly after the interview to reiterate their interest and qualifications for the role