Senior Digital Marketing Manager
Doppel📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Doppel
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Doppel is seeking a Senior Digital Marketing Manager to lead the company's digital marketing initiatives with a focus on website management, SEO optimization, paid advertising, and analytics. This strategic role will be instrumental in enhancing Doppel's digital presence, driving marketing performance, and contributing to the company's growth as a leader in digital risk protection.
ASSUMPTION: Based on the description, we assume this is a full-time position though it was not explicitly stated. The comprehensive nature of responsibilities and senior title typically indicate a full-time role.
📋 Key Responsibilities
✅ Website Management
- Own and manage Doppel's website using Webflow
- Collaborate with internal teams for website updates and enhancements
- Monitor and improve website performance, speed, and functionality
✅ SEO Optimization
- Develop and execute SEO strategies to increase organic traffic
- Manage relationships with SEO agencies
- Conduct keyword research and technical SEO improvements
✅ Paid Advertising
- Strategize and execute paid campaigns across Google Ads and LinkedIn
- Monitor and analyze performance to maximize ROI
- Adjust strategies based on campaign results
✅ Analytics & KPI Tracking
- Define and track key performance indicators for digital marketing
- Use tools like Google Analytics, Google Tag Manager, and SEMRush
- Create detailed reports for stakeholders
✅ Social Media Management
- Develop and implement strategies for platforms like X and LinkedIn
- Create content aligned with Doppel's brand identity
- Monitor metrics and optimize for engagement
✅ Cross-Functional Collaboration
- Partner with content, design, and product teams
- Coordinate with external agencies and freelancers
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in digital marketing with focus on website management and SEO
Skills:
- Proficiency in Webflow
- Expertise in paid advertising platforms (Google Ads, LinkedIn)
- Proficiency with SEO tools (SEMRush, Ahrefs)
- Strong analytical skills with Google Analytics and Google Tag Manager
- Project management skills
- Excellent communication and collaboration abilities
ASSUMPTION: While no specific education requirements were stated, roles at this level typically require a bachelor's degree in Marketing, Digital Communications, or a related field. However, extensive experience may substitute for formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Senior Digital Marketing Manager roles in the tech/SaaS industry typically command salaries ranging from $90,000 to $140,000+ depending on location, company size, and specific experience.
ASSUMPTION: This salary estimate is based on industry standards for similar roles at technology companies with a focus on cybersecurity/digital protection. Remote positions may offer competitive compensation to attract top talent regardless of location.
📌 Applicant Insights
🔍 Company Context
Industry Position: Doppel is positioned as a leader in digital risk protection for brands, focusing on AI-powered threat detection across web, dark web, social media, and app stores.
Company Size: Not specified
Company Stage: Established with enterprise-level capabilities, serving clients from startups to Fortune 500 companies
ASSUMPTION: Based on their sophisticated AI technology scanning "over 10 million entities daily" and serving Fortune 500 clients, we can infer that Doppel is beyond early-stage startup phase and likely in a growth or established phase with significant technical infrastructure.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential to influence company-wide digital strategy and growth in a scaling technology company
ASSUMPTION: Given the senior title and breadth of responsibilities, this role likely reports to a Director of Marketing, VP of Marketing, or CMO. The role will likely have significant autonomy in shaping digital marketing strategy and potentially managing agency relationships or junior team members.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Fully remote position with no specified geographic requirements mentioned
Work Schedule: Not specified
Regional Considerations: Fully remote work provides flexibility but may require coordination across time zones depending on team distribution
ASSUMPTION: As a digital-focused role in a technology company, this position likely offers flexible working hours while requiring availability during core business hours for meetings and collaboration. Remote work culture is likely well-established with digital collaboration tools.
💼 Interview & Application Insights
Typical Process: For senior marketing roles, expect an initial screening call, followed by interviews with the marketing leadership, potential team members, and possibly a case study or presentation of your marketing approach
Key Assessment Areas: Strategic thinking, technical digital marketing knowledge, analytical capabilities, results orientation, and collaboration skills
Application Tips: Highlight quantifiable marketing results, experience with specified tools, and demonstrate both strategic thinking and hands-on execution capabilities
ATS Keywords: Webflow, SEO, Google Analytics, Google Tag Manager, SEMRush, Google Ads, LinkedIn Ads, social media management, KPI tracking, website optimization, digital marketing strategy
ASSUMPTION: These insights reflect standard practices for senior marketing roles in technology companies. The specific interview process at Doppel may vary.
🛠️ Tools & Technologies
- Website: Webflow
- Analytics: Google Analytics, Google Tag Manager, SEMRush
- SEO: SEMRush, Ahrefs (mentioned)
- Advertising: Google Ads, LinkedIn Ads
- Social Media: X (formerly Twitter), LinkedIn
ASSUMPTION: While not explicitly mentioned, other common tools in this role might include CRM systems (like HubSpot or Salesforce), email marketing platforms, content management systems, and project management tools.
👔 Cultural Fit Considerations
Company Values: Innovation in technology (AI-driven), customer protection, and comprehensive security appear to be key values
Work Style: Results-driven, collaborative across functions, data-oriented, and strategic
Self-Assessment:
- Are you comfortable balancing strategic planning with hands-on execution?
- Do you thrive in environments that require both analytical thinking and creative marketing approaches?
- Are you passionate about digital technologies and staying current with evolving digital marketing techniques?
- Can you effectively collaborate with both technical and non-technical stakeholders?
ASSUMPTION: These cultural elements are inferred from the company's description as a technology leader and the job's emphasis on results, data-driven decision making, and cross-functional collaboration.
⚠️ Potential Challenges
The role encompasses multiple specialized areas (website management, SEO, paid advertising, analytics, and social media) which may require extensive knowledge across domains. Managing relationships with external agencies while delivering measurable results could present complexity. The responsibility to own the website and optimize performance metrics suggests high accountability for digital performance outcomes.
ASSUMPTION: These potential challenges are based on the breadth of responsibilities listed in the job description and typical challenges in senior digital marketing roles, not specific claims about the working environment at Doppel.
📈 Similar Roles Comparison
This Senior Digital Marketing Manager role is more technically focused than some similar positions, with specific emphasis on website management using Webflow and technical SEO. Unlike some digital marketing roles that separate paid media and organic efforts, this position combines both under one role. The focus on digital risk protection differentiates it from marketing roles in other industries, potentially requiring familiarity with security concepts or technical products.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles and the specific requirements outlined in the job description.
📝 Sample Projects
- Redesigning or optimizing sections of the company website to improve conversion rates and user experience
- Conducting a comprehensive SEO audit and implementing technical improvements to boost organic rankings
- Developing and executing a multi-channel paid media strategy to generate qualified leads
- Creating an analytics dashboard to track key performance metrics across digital channels
- Launching a targeted LinkedIn campaign to reach security professionals at enterprise companies
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in this type of role.
❓ Key Questions to Ask During Interview
- How do you measure success for digital marketing initiatives, and what are the key KPIs for this role?
- Can you describe the current state of the website and digital marketing efforts, including any specific challenges you're looking to address?
- How does the digital marketing function collaborate with other departments like product, sales, and customer success?
- What is your current agency relationship structure, and what aspects do you want to bring more in-house?
- How does Doppel's positioning as a digital risk protection solution influence its marketing strategy and messaging?
- What are the growth goals for the company over the next 1-2 years, and how does digital marketing support those objectives?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight experience with the specific tools mentioned (Webflow, Google Analytics, SEO tools) and include measurable achievements in digital marketing
- Prepare a portfolio of digital marketing campaigns you've managed, including metrics and results where possible
- Research Doppel's digital presence - review their website, social media channels, and any content to understand their current approach
- Optimize your LinkedIn profile with relevant keywords from the job description to improve visibility
- Prepare specific examples demonstrating your experience with website management, SEO optimization, and paid advertising campaigns
- Consider your remote work approach and be ready to discuss how you effectively collaborate and deliver results in a remote environment