🔹 Job Title: Senior Digital Marketing Executive
🔹 Company: Growthdesk
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
Growthdesk is seeking a Senior Digital Marketing Executive to drive and optimize paid marketing campaigns across multiple digital platforms. This role will be instrumental in implementing, managing, and measuring the impact of digital marketing initiatives for both the company and its clients. The position requires a data-driven marketer who can balance analytical thinking with creative strategy to deliver measurable results.
ASSUMPTION: Based on the job description mentioning "clients," this role likely involves both internal marketing for Growthdesk and supporting client campaigns. The "Senior" level indicates this is not an entry-level position and will require strategic thinking beyond tactical execution.
ASSUMPTION: The role seems focused primarily on paid digital marketing rather than organic marketing strategies, though some overlap may exist in analytics and optimization efforts.
Education: At least a diploma in marketing or related fields (analytics, communication, statistics, or sciences)
Experience: Minimum 4 years of experience in digital marketing, PPC, SEM, and social media optimization in a full-time role
Skills:
ASSUMPTION: While not explicitly stated, the level of analytical skills required suggests candidates should have experience with data analysis tools beyond Excel, possibly including data visualization platforms.
Salary Range: Not specified
Benefits: Quarterly bonus, collaborative work environment, flat hierarchy with high autonomy, growth-oriented team culture
Industry Comparison: Not specified
ASSUMPTION: While specific salary is not mentioned, senior digital marketing roles in Manila typically command competitive compensation relative to the local market. The emphasis on autonomy and growth suggests the company values professional development as part of the total compensation package.
Industry Position: Growthdesk is a data company specializing in customer and transactional data collection, validation, and utilization. Their flagship solutions include DREA (for customer data) and SKALE (for transactional data and personalized engagement).
Company Size: Not specified
Company Stage: Growth-stage technology company working with regional FMCG players, retail malls, and real estate companies
ASSUMPTION: Based on the company's focus on regional clients and enterprise solutions, Growthdesk appears to be a B2B technology company in its growth phase, likely a scale-up rather than an early-stage startup, given its established client relationships with enterprise organizations.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The company emphasizes cultivating a growth mindset and offers breadth of learning opportunities
ASSUMPTION: Given the senior level and the company's mention of a flat hierarchy, this role likely reports to a marketing director or directly to leadership. The emphasis on autonomy suggests the role involves significant independent decision-making authority.
Office Type: Not explicitly specified, appears to be office-based
Geographic Context: Manila is a major business hub in the Philippines with a growing tech and digital marketing industry
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: The Philippines has a strong digital marketing talent pool with expertise in serving both local and international markets
ASSUMPTION: Based on the lack of mention of remote work options, this position is likely office-based in Manila. The Philippines technology sector often involves collaboration across Southeast Asian markets, which may influence campaign strategies and working hours.
Typical Process: Digital marketing roles typically involve an initial screening, skills assessment or case study, and multiple interviews focusing on both technical expertise and cultural fit
Key Assessment Areas: Analytical abilities, campaign optimization experience, problem-solving skills, adaptability, self-management capabilities, and attention to detail
Application Tips: Highlight measurable results from previous campaigns, demonstrate technical proficiency with specific platforms, and showcase examples of optimization strategies that improved performance metrics
ATS Keywords: PPC, SEM, Google Adwords, Facebook Ads Manager, A/B testing, digital marketing, campaign optimization, analytics, data-driven, performance marketing, conversion optimization, Google Analytics
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles in technology companies. Given the company's emphasis on data, candidates should be prepared to discuss specific examples of data-driven decision making in their previous roles.
ASSUMPTION: While not all tools are explicitly mentioned, digital marketing professionals at this level typically work with additional platforms such as tracking tools (like Google Tag Manager), CRM systems, automation platforms, and possibly data visualization tools like Tableau or Data Studio. The job requires staying current with ad-tech platforms, implying familiarity with emerging tools in the industry.
Company Values: Growth mindset, autonomy, collaboration, happiness in the workplace
Work Style: Self-starter, analytical, detail-oriented, problem-solver, multi-tasker, innovative
Self-Assessment:
ASSUMPTION: The emphasis on being a "self-starter" and the mention of a "flat hierarchy" suggests Growthdesk values independence and initiative. The company culture appears to blend data-driven decision making with creative thinking in an autonomous work environment.
This role requires balancing multiple marketing platforms and campaigns simultaneously, which could be demanding during peak periods. The position spans both strategic planning and tactical execution, requiring versatility and time management skills. Working with both internal teams and clients may create competing priorities that need careful management.
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities. The expectation to both execute campaigns and provide strategic insights suggests a need to balance tactical work with higher-level thinking, which can be challenging in fast-paced environments.
This Senior Digital Marketing Executive role is more technically focused than many marketing positions, with a strong emphasis on paid media optimization rather than broader marketing activities like content creation or PR. Unlike some digital marketing roles that specialize in one platform, this position requires expertise across multiple platforms (Google, Facebook, LinkedIn, etc.). The role combines both execution and strategy, whereas in larger organizations these might be separate positions.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles. The position appears to be a hybrid performance/growth marketing role with significant emphasis on data analytics and campaign optimization.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and represent typical work that would align with the job description's focus on campaign optimization and performance marketing.
ASSUMPTION: These questions are suggested based on the role type and company focus on data and optimization. They aim to help candidates understand both the tactical aspects of the role and the strategic context within which they would be working.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.