๐น Job Title: Senior Digital Marketer - Search Ads Specialist
๐น Company: CustomerLabs (MassCampaigns unit)
๐น Location: Chennai-Teynampet, Tamil Nฤdu, India
๐น Job Type: Full-time
๐น Category: ๐ Digital Marketing
CustomerLabs is seeking an experienced Search Ad Specialist to develop and execute effective Google Ads campaigns that drive lead generation and increase brand visibility for clients. This senior role requires expertise in managing high-budget campaigns, optimization for ROI, and collaborating with creative teams to deliver exceptional results that transform brands from "unknown" to "well-known."
ASSUMPTION: This role appears to be client-facing based on the mention of partnering with clients and improving their brand visibility, though not explicitly stated.
ASSUMPTION: No assumptions needed as responsibilities are clearly outlined in the job description.
Education: Bachelor's degree in Marketing, Advertising, or related field
Experience: 3-5 years of experience in search advertising, with focus on Google Ads Lead Generation campaigns
Skills:
ASSUMPTION: Communication skills were not explicitly listed as required, but are inferred as essential given the collaborative nature of the role and the need to present insights to clients and team members.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not provided
ASSUMPTION: While compensation details are not provided, senior digital marketing specialists with 3-5 years of experience managing large budgets in Chennai typically command above-average salaries in the digital marketing sector.
Industry Position: MassCampaigns is a unit of CustomerLabs focused on creative and digital marketing services to transform client brands from "unknown" to "well-known"
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the job description mentioning "partnering with clients" and the ability to manage large budgets (20 Lakh INR/month), CustomerLabs appears to be an established digital marketing agency rather than an early-stage startup.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Company mentions "encouraging professional growth" as part of their work environment
ASSUMPTION: The role likely involves working with a team of creatives and other marketing specialists based on the collaborative nature described in the responsibilities.
Office Type: In-office (likely)
Geographic Context: Chennai-Teynampet is a commercial hub in Chennai with many corporate offices and good accessibility
Work Schedule: Not specified
Regional Considerations: Chennai is a major tech and business center in South India with a growing digital marketing industry
ASSUMPTION: The role appears to be in-office based as remote work options were not mentioned and the location is specifically stated as Chennai-Teynampet.
Typical Process: For senior digital marketing roles, expect screening calls followed by technical interviews about Google Ads strategies and possibly a portfolio review or case study assessment
Key Assessment Areas: Google Ads expertise, analytical skills, strategic thinking, communication abilities, and proven track record with large budgets
Application Tips: Highlight measurable achievements from previous campaigns, especially ROI improvements and lead generation success stories
ATS Keywords: Google Ads, Search Advertising, Lead Generation, Campaign Optimization, ROAS, Keyword Research, Bid Management, A/B Testing, Digital Marketing
ASSUMPTION: These insights are based on standard industry practices for hiring senior digital marketing specialists, as specific interview processes were not detailed in the job posting.
ASSUMPTION: While only Google Ads is explicitly mentioned, professionals in this role typically use a suite of digital marketing tools for analytics, reporting, and optimization which would be standard for the position.
Company Values: The job listing describes a "dynamic and enjoyable work environment" that empowers individuals with "full ownership" and encourages professional growth
Work Style: Collaborative team environment that values knowledge sharing through interactive sessions while maintaining a fun element in their work (except client work)
Self-Assessment: Do you thrive in environments that balance professional growth with enjoyable workplace culture? Are you comfortable taking ownership of projects? Do you value teamwork while being able to drive results independently?
ASSUMPTION: The company appears to value both professional excellence and a positive workplace culture based on their explicit statements about their environment.
Managing high-budget campaigns (20 Lakh INR/month minimum) requires exceptional attention to detail and pressure management. The role likely involves balancing multiple client campaigns simultaneously while maintaining high performance standards across all accounts. The combination of analytical work and creative collaboration may require versatility in communication and work styles.
ASSUMPTION: These challenges are inferred from the high budget management requirement and typical agency environment responsibilities, though specific workload challenges were not explicitly mentioned.
This Search Ads Specialist role focuses specifically on Google Ads and lead generation, making it more specialized than a general Digital Marketing Manager who might oversee multiple channels. Compared to an SEO Specialist, this role is more focused on paid search rather than organic traffic. The emphasis on lead generation suggests B2B or service-oriented clients rather than e-commerce (though e-commerce experience is listed as a plus).
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas mentioned in the job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.