🔹 Job Title: Senior Demand Marketing Manager
🔹 Company: Daxko
🔹 Location: Birmingham, Alabama, United States (Remote available)
🔹 Job Type: Full-time
🔹 Category: Marketing
As a Senior Demand Marketing Manager at Daxko, you will spearhead integrated marketing campaigns designed to drive pipeline growth and revenue for a company that powers health and wellness organizations worldwide. You'll collaborate across teams to develop and implement strategic marketing initiatives that engage the right B2B buyers at the optimal time in their journey.
ASSUMPTION: The role is categorized as Marketing based on the job responsibilities and required qualifications, though this category was not explicitly stated in the original listing.
✅ Develop and execute multi-channel marketing campaigns aligned with targeted audiences and sales objectives
✅ Create marketing plans leveraging affiliate networks, paid acquisition, search, email, mobile, and website CRO
✅ Collaborate with designers and copywriters to create compelling content for campaign strategies
✅ Manage campaign execution, tracking, and optimization with performance reporting
✅ Partner with Sales and Business Development teams to align lead generation strategies
✅ Own paid media strategy and collaborate with the paid team to drive results
✅ Integrate new campaigns into email nurture programs and optimize audience segmentation
✅ Establish and refine workflow processes to improve team efficiency
✅ Implement A/B testing frameworks and ensure data-driven campaign improvements
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 4+ years of experience in B2B technology/SaaS marketing
Skills:
Nice-to-Have: Experience in fitness industry marketing
Salary Range: $85,000 - $125,000 per year
Benefits:
Industry Comparison: This salary range is competitive for senior marketing roles in the SaaS/technology sector in Birmingham, Alabama, which typically ranges from $75,000-$120,000 depending on experience.
ASSUMPTION: The industry comparison is based on typical marketing manager salaries in the Birmingham tech sector, which tends to offer competitive compensation while reflecting a lower cost of living than tech hubs like San Francisco or New York.
Industry Position: Daxko is a specialized software provider for the health and wellness industry, serving organizations ranging from local yoga studios to national franchises, YMCAs, and JCCs.
Company Size: Mid-sized technology company
Company Stage: Established growth company
ASSUMPTION: Company size and stage are inferred based on the comprehensive benefits package, established recruiting processes, and diverse client base mentioned in the job description, suggesting a mature organization rather than an early-stage startup.
Career Level: Senior
Reporting Structure: Likely reports to a Marketing Director or VP of Marketing
Team Size/Composition: Collaborates with cross-functional teams including Product Marketing, Sales, Business Development, and Marketing Operations
Growth Opportunities: Potential advancement to Director of Demand Generation, Marketing Director, or specialized leadership in ABM strategy
ASSUMPTION: Reporting structure and growth opportunities are inferred from the senior-level title and typical marketing department hierarchies in SaaS companies of this nature.
Office Type: Remote option available (indicated by #LI-Remote tag)
Geographic Context: Birmingham is Alabama's largest city with a growing tech scene and significantly lower cost of living compared to major tech hubs. The city has been experiencing revitalization in recent years.
Work Schedule: Standard full-time with flexible PTO policy
Regional Considerations: Birmingham offers affordable housing, mild winters, and a developing downtown area. The tech community is smaller but growing, with opportunities for significant impact.
ASSUMPTION: While the job indicates remote work is possible, the Birmingham headquarters suggests the company has roots in this region. Work schedule flexibility is inferred from the benefits package mentioning flexible PTO.
Typical Process: Initial screening call with recruiter, followed by interview with hiring manager, possible marketing assignment/case study, and panel interview with cross-functional stakeholders
Key Assessment Areas: Campaign strategy development, data-driven decision making, cross-functional collaboration skills, ABM expertise, and creative marketing approach
Application Tips: Highlight specific B2B campaign metrics and results, demonstrate knowledge of marketing tech stack, showcase ABM experience, and emphasize experience with multi-channel campaign development
ATS Keywords: demand generation, ABM, pipeline growth, B2B marketing, SaaS marketing, multi-channel campaigns, marketing automation, CRO, lead generation, paid media, campaign optimization
ASSUMPTION: These insights are based on standard B2B SaaS marketing hiring practices and are not specifically outlined in the job description.
While specific tools aren't mentioned, this role typically requires proficiency with:
ASSUMPTION: These tools represent industry-standard marketing technology for B2B SaaS companies and are not explicitly mentioned in the job posting.
Company Values: Based on the job description, Daxko values innovation, customer focus, and making health and wellness operations "easier and delightful." The company appears to emphasize diversity and inclusion based on their explicit commitment statement.
Work Style: Collaborative, cross-functional, data-driven, and creative
Self-Assessment: Consider if you:
ASSUMPTION: Work style is inferred from the emphasis on cross-functional collaboration and data-driven approach mentioned throughout the job posting.
This role may present several challenges:
ASSUMPTION: These challenges are based on the scope of responsibilities described and common challenges in senior B2B marketing roles.
This Senior Demand Marketing Manager role differs from related positions in several ways:
ASSUMPTION: These comparisons are based on standard industry role definitions and may vary by organization.
Based on the listed responsibilities, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on health and wellness organizations.
ASSUMPTION: These questions are suggested based on the senior demand marketing role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.