Senior Copywriter – Social & Brand Strategy

🚀 Job Overview

DevRev is seeking a creative and strategic Senior Copywriter to elevate their brand voice and create compelling content across multiple channels. This role will be responsible for crafting engaging narratives that resonate with audiences, drive action, and effectively communicate complex technological concepts in accessible language. The ideal candidate will serve as the company's wordsmith, translating DevRev's vision into clear, impactful messaging that strengthens brand identity and supports marketing objectives.

ASSUMPTION: Based on the description mentioning "rapidly scaling, mission-driven company" and focus on technology, we assume DevRev is a growing tech company in the SaaS/B2B space that values innovation and creative communication.

📋 Key Responsibilities

• ✅ Shape and refine DevRev's brand voice, ensuring consistency and impact across all communications
• ✅ Write clear, engaging, and user-focused copy for website, landing pages, and product descriptions
• ✅ Collaborate with the marketing team to create compelling messaging for digital and print campaigns (email, ads, presentations)
• ✅ Craft engaging content for social media platforms and write scripts for videos and animations
• ✅ Create copy for events, conferences, and promotional materials to amplify DevRev's presence
• ✅ Partner with designers, marketers, and product teams to develop creative concepts aligned with DevRev's mission

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of professional copywriting experience, ideally in marketing, branding, or technology-focused roles

Skills:

• Expertise in writing clear, concise, and persuasive copy
• Strong understanding of brand storytelling across different channels and formats
• Ability to translate complex technological concepts into accessible messaging
• Exceptional attention to detail, grammar, tone, and style
• Collaborative approach to creative work and team projects
• Tech-savvy with knowledge of AI and emerging technologies
• Portfolio demonstrating versatile writing abilities (web, social, ads, video scripts)

ASSUMPTION: While no specific degree is mentioned, the role's strategic nature and required experience suggest that a bachelor's degree in English, Communications, Marketing, Journalism or related field may be preferred, though possibly not mandatory if the portfolio demonstrates exceptional skill.

💰 Compensation & Benefits

Salary Range: "Competitive salary" mentioned but specific range not specified

Benefits: Benefits package mentioned; flexible working arrangements including remote work options; opportunities for career growth

Industry Comparison: Senior Copywriters in the UK tech sector (particularly in London) typically earn between £45,000-£70,000 depending on experience and company size

ASSUMPTION: The salary estimate is based on standard UK market rates for senior copywriter positions in the technology sector as of 2023. The actual compensation may vary based on the company's funding stage, specific requirements, and candidate's experience level.

🔍 Company Context

Industry Position: Technology company focused on product development, likely in the SaaS or B2B space

Company Size: Not specified directly, but language suggests a scaling organization

Company Stage: Growth stage, described as "rapidly scaling"

ASSUMPTION: Based on the mention of "mission-driven," "rapidly scaling," and focus on brand development, DevRev appears to be a growth-stage technology company. The emphasis on communicating complex technological concepts suggests they operate in an innovative tech space, possibly involving AI or developer tools given the company name.

📊 Role Analysis

Career Level: Senior position requiring 5+ years of experience

Reporting Structure: Not specified, likely reports to Marketing Director or Creative Director

Team Size/Composition: Not specified, but mentions collaboration with designers, marketers, and product teams

Growth Opportunities: Specifically mentions "opportunities for career growth in a rapidly scaling, mission-driven company"

ASSUMPTION: Given the seniority level and emphasis on cross-functional collaboration, this role likely involves both hands-on copywriting and strategic input on brand direction. The reporting structure presumably includes working with marketing leadership, though the exact hierarchy isn't specified.

🌍 Location & Work Environment

Office Type: Remote-first mentioned, with flexible working arrangements

Geographic Context: UK-based (preferably London) with mention of collaborating in a global team

Work Schedule: Not specifically mentioned, but "flexible working arrangements" suggests some flexibility

Regional Considerations: London is a major creative and tech hub in the UK with a concentrated talent pool for marketing and creative roles

ASSUMPTION: The preference for London-based candidates despite the remote-first nature suggests potential occasional in-person collaboration or events in London, though this isn't explicitly stated. The mention of a "global, remote-first team" indicates the company likely has team members across multiple time zones.

💼 Interview & Application Insights

Typical Process: For senior creative roles, typically includes portfolio review, initial screening, creative assessment, team interviews, and final decision

Key Assessment Areas: Creative thinking, writing skills, strategic approach to brand messaging, ability to simplify complex concepts, collaborative style

Application Tips: Portfolio submission is required and should showcase versatility across channels (web, social, ads, video). Emphasize tech industry experience, particularly B2B or SaaS if applicable

ATS Keywords: Copywriting, brand voice, content strategy, social media content, B2B marketing, tech copywriting, brand storytelling, video scripts, campaign messaging, SaaS

ASSUMPTION: These insights are based on standard practices for senior creative roles in technology companies. The actual interview process may vary but will almost certainly include portfolio evaluation and demonstration of writing skills.

🛠️ Tools & Technologies

While not explicitly listed, this role likely involves familiarity with:

• Content management systems (CMS)
• Google Analytics or similar analytics platforms (mentioned as a bonus)
• HubSpot or similar marketing automation tools (mentioned as a bonus)
• SEO tools and principles (mentioned as a bonus)
• A/B testing tools (mentioned as a bonus)
• Collaboration tools (likely Slack, Monday, Asana, etc.)
• Awareness of AI writing tools and emerging technologies

ASSUMPTION: While these specific tools aren't all explicitly mentioned, they represent industry-standard technologies used by copywriters in tech companies. The job listing specifically mentions Google Analytics, HubSpot, SEO principles, and A/B testing as "bonus" skills.

👔 Cultural Fit Considerations

Company Values: Creativity, innovation, collaboration, strategic thinking, curiosity about technology

Work Style: Collaborative, creative, strategic, detail-oriented, adaptable to emerging technologies

Self-Assessment Questions:

• Am I comfortable translating complex technological concepts into clear, engaging language?
• Do I thrive in creative roles that require both strategic thinking and hands-on execution?
• Am I passionate about staying current with emerging technologies and trends?
• Can I adapt my writing style to different channels while maintaining a consistent brand voice?
• Do I enjoy collaborative creative processes and cross-functional teamwork?

ASSUMPTION: These values and work style attributes are inferred from language in the job description emphasizing creativity, collaboration, and innovation. The listing describes candidates who are "strategic thinkers" and "creative engines that never idle," suggesting a culture that values both creativity and analytical thinking.

⚠️ Potential Challenges

• The role requires versatility across multiple content types (web, social, video, events), which may demand constant skill expansion and adaptation
• Translating complex technical concepts into accessible language requires both technical understanding and creative communication skills
• Working in a rapidly scaling company may involve evolving priorities and potentially fast-paced delivery timelines
• Remote collaboration in a global team may involve navigating different time zones and communication styles
• Staying current with emerging technologies, especially AI, requires ongoing learning and adaptation

ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and company context described. They represent common challenges in similar roles but may vary in significance depending on the specific organizational structure and processes at DevRev.

📈 Similar Roles Comparison

This Senior Copywriter role differs from similar positions in several ways:

• Content Marketing Manager: More focused on content strategy and less on direct copywriting execution than this role
• Brand Copywriter: Similar focus on brand voice but may not include the technical translation aspects of this position
• Technical Writer: Shares the technical knowledge requirement but with less emphasis on creative and brand storytelling
• Creative Director: More leadership-focused and less hands-on writing than this senior copywriter position

ASSUMPTION: This comparison is based on standard industry role definitions and the specific emphasis this position places on combining creative copywriting with technical understanding and strategic thinking.

📝 Sample Projects

• Developing a comprehensive brand voice guide to ensure consistency across all DevRev communications
• Creating engaging product description copy that translates technical features into compelling benefits
• Writing scripts for product demo videos or animated explainers that simplify complex technological concepts
• Crafting a strategic social media content series that showcases DevRev's industry expertise and builds community
• Developing messaging for integrated marketing campaigns across email, web, and advertising platforms
• Creating event collateral and presentations for industry conferences or product launches

ASSUMPTION: These sample projects are derived directly from the listed responsibilities and represent typical work a Senior Copywriter in this role might undertake. The actual project mix may vary based on business priorities.

❓ Key Questions to Ask During Interview

1. How would you describe DevRev's current brand voice, and what aspects are you looking to evolve or strengthen?
2. What are the key audience segments this role will be writing for, and what are their primary pain points or motivations?
3. How does the copywriting function collaborate with design, product, and marketing teams throughout the creative process?
4. What specific metrics or outcomes will define success for this role in the first 3-6 months?
5. How does DevRev approach the balance between brand consistency and creative experimentation in its communications?
6. Could you share more about the company's approach to integrating AI into its products or operations, as this seems central to the messaging needs?

ASSUMPTION: These questions are suggested based on the role description and would help candidates gain deeper insight into expectations and working environment. They should be adapted based on the interview context and the candidate's specific interests.