📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Critical Mass
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with creatives and strategists to build engaging digital experiences
- Translating complex digital products and systems into clear and compelling copy
- Working closely with UX designers, art directors, and producers to bring projects to life
- Participating in strategic brainstorming and campaign development
ASSUMPTION: This role requires a high level of experience and expertise in copywriting, with a strong focus on digital platforms and interactive media.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to create engaging copy for complex projects
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The successful candidate will have a proven track record in copywriting, with experience in agency or in-house environments, and a strong understanding of Web trends and technologies.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5-7 years of experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- Acute attention to detail
- Strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Preferred Skills:
- Fluency in French (an asset)
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their copywriting skills and experience working on digital projects.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - CAD 120,000 per year (based on industry standards for a Senior Copywriter in Calgary)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1998 (as a global digital agency)
Company Description:
- Critical Mass is a global digital agency with over 1,800 employees across 12 offices worldwide
- They provide full-service digital capabilities for some of the greatest brands on Earth, including Apple, Nike, and Mars Wrigley
- Their secret sauce is uncompromising design standards, relentless focus on customers, and an ability to put powerful new technologies to work for their clients
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established global agency with a strong reputation for delivering high-quality digital solutions for their clients.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Creative Director
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Potential to take on mentorship roles and help develop junior copywriters
- Opportunities to work on diverse projects and expand skillset
- Possibility to progress to a leadership or management role within the creative department
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the agency.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta, T2G 0H7, Canada
Geographic Context:
- Calgary is a vibrant city with a diverse economy, offering a high quality of life and numerous cultural attractions
- The office is located in the city center, with easy access to public transportation and amenities
- The city experiences cold winters and mild summers, with plenty of opportunities for outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The work environment at Critical Mass is dynamic and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Creative brief exercise and portfolio review with the Creative Director
- Final interview with the Creative Director and a senior team member
Key Assessment Areas:
- Writing samples and portfolio quality
- Understanding of brand voice and tone
- Creativity and strategic thinking
- Ability to work collaboratively and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Prepare for the creative brief exercise by researching the company and their clients
- Be ready to discuss your thought process and approach to copywriting
ATS Keywords: Copywriting, Digital Marketing, Advertising, Brand Voice, Creative Brief, Portfolio, Collaboration, Project Management
ASSUMPTION: The interview process at Critical Mass is designed to assess the candidate's creative skills, strategic thinking, and cultural fit within the agency.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The successful candidate will be comfortable using industry-standard software and tools for copywriting and project management.
👔 Cultural Fit Considerations
Company Values:
- Inspire
- Collaborate
- Create
- Innovate
- Deliver
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on creativity and innovation
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you have a strong understanding of brand voice and tone?
- Are you open to feedback and willing to revise your work based on input from others?
ASSUMPTION: Critical Mass values candidates who are creative, collaborative, and results-driven, with a strong work ethic and a passion for their craft.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working collaboratively with diverse teams and stakeholders
- Keeping up with the latest trends and technologies in digital marketing and advertising
ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects and deadlines effectively.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Critical Mass focuses heavily on digital marketing and user experience
- The role of Senior Copywriter at Critical Mass requires a strong understanding of digital platforms and interactive media
- Career progression in this role could lead to leadership or management positions within the creative department
ASSUMPTION: This role is well-suited to experienced copywriters with a strong background in digital marketing and a passion for creating engaging, innovative content.
📝 Sample Projects
- Developing a comprehensive brand voice and tone guide for a major retail client
- Creating a series of engaging and informative blog posts for a tech company's website
- Writing compelling copy for a mobile app designed to improve user experience and engagement
ASSUMPTION: These sample projects demonstrate the range and versatility required of a Senior Copywriter at Critical Mass, with a focus on digital platforms and user experience.
❓ Key Questions to Ask During Interview
- How does the creative department collaborate with other departments within the agency?
- What are the most challenging aspects of working on digital projects for the agency's clients?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the agency measure the success of its copywriting and creative teams?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the agency, and the creative department's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best work, showcasing your range and versatility as a copywriter
- Research the company and their clients to prepare for the creative brief exercise
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.