Senior Copywriter

Company Overview

Jio Creative Labs, originally known as Business of Ideas, is a new-age content solutions boutique known for its dynamic team and cutting-edge infrastructure. Specializing in campaign conceptualization across various media, we pride ourselves on elevating brand narratives. Our mission is to embody The Promise by fostering a sophisticated and creative environment. Based in Mumbai, our team of 51-200 employees is focused on excelling in the Advertising Services industry.

Job Overview

We are seeking a creative and experienced Senior Copywriter to join our team at Jio Creative Labs in Mumbai. This is a full-time role at a mid-level position, where you will be pivotal in shaping unique content narratives. The successful candidate will be adept in crafting compelling copy that aligns with our creative goals and marketing strategies. With the freedom to innovate, you will champion storytelling and digital strategy.

Qualifications and Skills

• Proven solid knowledge of diverse advertising formats to create effective multi-channel campaigns.
• Exceptional storytelling abilities to produce content that captivates and engages target audiences.
• Strong experience in pitching ideas to stakeholders with the ability to clearly articulate creative concepts.
• Expertise in creative writing to deliver compelling, original copy that resonates with brand voices.
• A deep understanding of digital strategy to align content with current and emerging platforms.
• Proficient in content creation with a strong emphasis on originality and brand consistency.
• Ability to work collaboratively in a team environment while also thriving on individual projects.
• Strong communication skills and attention to detail, ensuring high-quality deliverables.

Roles and Responsibilities

• Develop creative concepts and produce compelling copy for diverse advertising campaigns.
• Collaborate with designers, marketers, and other stakeholders to ensure content aligns with brand objectives.
• Lead brainstorming sessions to develop innovative ideas and strategies for marketing projects.
• Edit and proofread copy for clarity, grammar, and style consistency, maintaining brand tone.
• Create and refine pitch presentations to effectively communicate creative ideas to clients and partners.
• Conduct research and apply insights to enhance content relevance and effectiveness.
• Stay up-to-date with industry trends and incorporate best practices into content creation.
• Mentor junior copywriters, providing feedback and guidance to enhance team performance.