🔹 Job Title: Senior Content Specialist - Business - UK
🔹 Company: Wise
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Content Marketing, SEO, FinTech
As a Senior Business Content Specialist at Wise, you'll own the performance and growth of B2B content within the SEO Content team. You'll create, optimize, and publish growth-oriented content for business customers, identify new trends in B2B FinTech, and drive content strategy based on data-backed insights. This strategic role sits within the Performance Marketing tribe and directly impacts how businesses discover and adopt Wise's international payment solutions.
ASSUMPTION: The category has been inferred from the job responsibilities and department information. The job type is assumed to be full-time based on the comprehensive nature of the role, salary range, and absence of any part-time indicators.
Education: Not specified
Experience: At least 2 years of experience in B2B content marketing
Skills:
Salary Range: £34,000 - £46,000
Benefits: International team environment, high degree of autonomy, opportunity to travel to global offices, career growth opportunities at a fast-growing startup
Industry Comparison: This salary range is competitive for content marketing specialists in London's FinTech sector, with the upper end typically reserved for candidates with more extensive B2B experience or specific FinTech industry knowledge.
ASSUMPTION: The benefits have been partially inferred from mentions of travel opportunities and the autonomous work environment. The industry comparison is based on standard London FinTech content marketing salaries in 2023-2024.
Industry Position: Wise (formerly TransferWise) is a leading global financial technology company specializing in international money transfers and cross-border banking. The company is known for offering transparent, low-cost alternatives to traditional banking services.
Company Size: Large and growing international fintech
Company Stage: Established growth-stage company, publicly listed on the London Stock Exchange
ASSUMPTION: Company size and stage are inferred from mentions of Wise being one of "Europe's fastest growing and most successful startups" and having international teams across multiple global offices.
Career Level: Senior
Reporting Structure: Part of the UK SEO Content team within the Performance Marketing tribe
Team Size/Composition: Part of a growing SEO Content team with international colleagues
Growth Opportunities: Potential for advancement within Performance Marketing, content strategy, or broader marketing leadership as the company continues its rapid growth
ASSUMPTION: The reporting structure is explicitly mentioned, but team size is inferred from references to a "growing SEO Content team." Growth opportunities are assumed based on Wise's status as a rapidly growing company.
Office Type: Likely office-based with potential for some flexibility
Geographic Context: London is a global fintech hub with a high concentration of financial services and technology companies. It offers excellent public transportation but also has a high cost of living.
Work Schedule: Standard full-time schedule with potential for collaborative work across time zones given the global nature of the company
Regional Considerations: London offers a diverse, international environment well-suited to fintech professionals. UK work culture typically emphasizes a good work-life balance compared to some other financial centers.
ASSUMPTION: Office type is inferred as primarily office-based given the collaborative nature described and lack of explicit mention of remote work, though some flexibility may exist. Work schedule assumptions are based on standard practices in London-based financial technology companies.
Typical Process: For senior content roles at fintech companies like Wise, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B content marketing, SEO content, content optimization, content strategy, keyword research, Google Analytics, Google Search Console, Ahrefs, SEMRush, performance marketing, fintech content, business content, data-driven content
ASSUMPTION: These insights are based on industry standards for similar roles in fintech companies, as the specific interview process for Wise isn't detailed in the job description.
ASSUMPTION: While Google Analytics, GSC, Ahrefs, SEMRush, Looker, and spreadsheet tools are explicitly mentioned, the CMS and collaboration tools are industry-standard assumptions as they weren't specifically named in the listing.
Company Values: Wise emphasizes transparency, innovation, autonomy, and inclusivity. The company focuses on being "without borders," indicating an international mindset and breaking down traditional barriers in financial services.
Work Style: Autonomous, data-driven, innovative, and collaborative across international teams. The role requires someone who is self-sufficient, analytical, and comfortable taking ownership of their work.
Self-Assessment:
ASSUMPTION: The company values are inferred from statements about being "without borders" and mentions of diversity and inclusion. The work style is explicitly described as autonomous in the job listing.
ASSUMPTION: These potential challenges are inferred from the comprehensive responsibilities listed and the autonomous nature of the role. They represent common challenges in similar positions but aren't explicitly stated as difficulties in the listing.
This Senior Business Content Specialist role differs from other content marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific emphasis on B2B content, SEO performance, and end-to-end content ownership described in this job listing.
ASSUMPTION: These sample projects are illustrative examples based on the responsibilities listed and typical B2B fintech content needs. They represent the type of work likely involved but aren't specifically mentioned in the job listing.
ASSUMPTION: These questions are suggested based on typical considerations for a senior content role and may need adaptation based on specific interview contexts and company information.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.