(Senior) Content Marketeer (m/f/d)
shipcloud📌 Core Information
🔹 Job Title: (Senior) Content Marketeer (m/f/d)
🔹 Company: shipcloud
🔹 Location: Hamburg, Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This role involves creating compelling content, developing and executing content strategies to drive brand awareness, engage a global audience, and support business growth at shipcloud. The Content Marketeer will collaborate with multiple teams to create impactful content across various platforms in both German and English.
ASSUMPTION: Based on the description mentioning "Full-time" in brackets in the original format, I've assumed this is a full-time position. The category is assumed to be "Marketing" based on the role's responsibilities and team structure.
📋 Key Responsibilities
- ✅ Content creation including social media posts, blog articles, news articles, SEO/SEA landing pages, customer stories, white papers, newsletters, etc.
- ✅ Maintaining the content calendar
- ✅ Managing, implementing, and posting created content
- ✅ Managing, maintaining & monitoring shipcloud's tone of voice across all communications
- ✅ Monitoring shipcloud design house style in collaboration with Graphic Design
- ✅ Collaborating closely with SEO & SEA specialists
- ✅ Serving as first point of contact for content proposals within shipcloud
- ✅ Providing insights and recommendations about content improvements based on data analysis and user statistics
🎯 Required Qualifications
Education: Bachelor's or master's degree in communications, commerce, business administration, or comparable qualification
Experience: 3+ years of experience with content creation
Skills:
- Excellent proficiency in both written and spoken German
- Excellent proficiency in both written and spoken English
- Experience with content management systems, preferably WordPress
Additional Skills (Preferred):
- Experience with Adobe Suite and/or Figma
- Experience with tools such as Miro, Notion & Asana
- Project management skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Choice of perks via Riso (including Germany Ticket, internet allowance, lunch subsidies, and more)
- Flexible working hours and mobile working options
- 30 vacation days
- Modern workplace equipment
- Coffee, drinks, and fresh fruits in the office
- Structured onboarding with buddy program
- Regular team events
Industry Comparison: Not specified
ASSUMPTION: Benefits package appears comprehensive for the German market, including the Germany Ticket (public transportation), which indicates the company offers competitive benefits in line with progressive German employers.
📌 Applicant Insights
🔍 Company Context
Industry Position: shipcloud appears to be in the logistics/shipping technology sector, offering shipping software solutions.
Company Size: Not specified
Company Stage: Established but still dynamic with room for shaping structures and processes
ASSUMPTION: Based on the mention of multiple office locations (Hamburg, Bielefeld, and others) and an international focus, shipcloud appears to be an established company with multiple locations. The emphasis on "flat hierarchies" and opportunities to "shape structures and processes" suggests a growth-stage company that maintains startup-like flexibility.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to Glenn Huybregts, Marketing Team Lead
Team Size/Composition: Not specified
Growth Opportunities: The flat hierarchy and dynamic environment suggest room for professional growth
ASSUMPTION: The role is positioned as both mid-level and potentially senior-level based on the "(Senior)" in the job title, suggesting the level may be adjusted based on the candidate's experience. The reporting relationship is assumed from Glenn Huybregts being listed as the contact person with the title Marketing Team Lead.
🌍 Location & Work Environment
Office Type: Hybrid with flexible options
Geographic Context: Hamburg is Germany's second-largest city and a major business hub with a vibrant media and tech scene. It offers high quality of living but also higher cost of living compared to other German cities.
Work Schedule: Flexible working hours
Regional Considerations: The company mentions offices in Hamburg and Bielefeld with flexibility to visit other locations, suggesting a distributed German workforce.
ASSUMPTION: The job description mentions "mobile working options" alongside office locations, suggesting a hybrid work model. The description of "beautiful offices" indicates physical presence is valued, though flexibility is offered.
💼 Interview & Application Insights
Typical Process: Marketing roles typically involve portfolio review, initial screening, task-based assessments to evaluate content creation skills, and interviews with team members.
Key Assessment Areas: Writing skills, strategic thinking, creativity, understanding of content marketing metrics, experience with mentioned tools, language proficiency in both German and English.
Application Tips: Highlight multilingual content creation experience, showcase examples that demonstrate both creative and strategic thinking, and emphasize experience with WordPress and other mentioned tools.
ATS Keywords: content marketing, content creation, WordPress, SEO, social media, multilingual, German, English, content strategy, Adobe Suite, Figma, Miro, Notion, Asana, project management
ASSUMPTION: These insights are based on industry standards for content marketing roles and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
- WordPress (Content Management System)
- Adobe Suite and/or Figma (Design tools)
- Miro, Notion & Asana (Collaboration and project management tools)
- Social media platforms
- SEO/SEA tools (likely tools like Google Analytics, SEMrush, or similar)
ASSUMPTION: While the job specifically mentions WordPress, Adobe Suite, Figma, Miro, Notion, and Asana, it's likely that as a content marketeer, the candidate would also work with common marketing analytics tools, email marketing platforms, and social media management tools, though these are not explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: International outlook, empowerment, collaborative culture, flat hierarchies, work-life balance
Work Style: Dynamic, fast-paced environment with an emphasis on creativity and strategic thinking
Self-Assessment:
- Do you thrive in collaborative environments with flat hierarchies?
- Are you comfortable working in both German and English?
- Do you enjoy the autonomy to shape processes and structures?
- Are you capable of balancing creative and strategic aspects of content marketing?
ASSUMPTION: The company values are inferred from the "Why us?" section, which emphasizes flat hierarchies, international culture, work-life balance, and an open, collaborative corporate culture.
⚠️ Potential Challenges
The role requires balancing creative content creation with strategic marketing objectives, which can be demanding. The position also requires proficiency in multiple languages and tools, as well as collaboration across different teams. The "fast-paced environment" suggests potential time pressures and the need to adapt quickly to changing priorities.
ASSUMPTION: These potential challenges are inferred from the comprehensive list of responsibilities and the description of a "dynamic, fast-paced environment." The multilingual requirement also adds complexity to the role.
📈 Similar Roles Comparison
This Content Marketeer role combines elements of several specialized positions: Content Writer, Content Strategist, and Digital Marketing Specialist. Unlike purely creative content roles, this position requires both creative content creation and strategic planning, with a focus on multilingual content (German and English). The role also has a strong collaborative component, working across multiple teams, which differs from more siloed content roles.
ASSUMPTION: This comparison is based on standard industry patterns for content marketing roles and the specific combination of responsibilities described in the job posting.
📝 Sample Projects
- Developing a content calendar that aligns with the company's marketing objectives and seasonal shipping trends
- Creating multilingual blog posts about shipping solutions and industry insights
- Crafting customer success stories highlighting shipcloud's impact on businesses
- Developing SEO-optimized landing pages for specific shipping services
- Creating and managing social media campaigns across multiple platforms
- Analyzing content performance data to optimize future content strategy
ASSUMPTION: These project examples are based on the responsibilities listed in the job description and typical content marketing activities in a shipping/logistics technology company.
❓ Key Questions to Ask During Interview
- How does content marketing integrate with the overall marketing strategy at shipcloud?
- What metrics do you use to measure the success of content initiatives?
- Could you describe how the content team collaborates with other departments?
- What are the biggest content challenges shipcloud is currently facing?
- How would you describe shipcloud's content tone and voice, and how has it evolved?
- What opportunities are there for professional development and growth within the marketing team?
ASSUMPTION: These questions are suggested based on typical content marketing role considerations and would demonstrate a strategic understanding of content marketing while helping assess team fit.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare a tailored application: Highlight multilingual content creation experience and familiarity with the tools mentioned (WordPress, Adobe Suite/Figma, Miro, Notion, Asana).
- Portfolio preparation: Compile examples of content you've created, particularly any multilingual work or projects that showcase both creative and strategic thinking.
- Research shipcloud: Understand their product offerings, target audience, and content style by reviewing their website, blog, and social media presence.
- Optimize your resume: Include keywords like "content marketing," "content strategy," "WordPress," "multilingual content," and other terms from the job description to pass ATS screening.
- Prepare for language assessment: Be ready to demonstrate proficiency in both German and English, as this is a key requirement.
- Contact: Reach out to Glenn Huybregts (Marketing Team Lead) with your application.