(Senior) Content Marketeer (m/f/d)
shipcloud📌 Core Information
🔹 Job Title: (Senior) Content Marketeer (m/f/d)
🔹 Company: shipcloud
🔹 Location: Hamburg, Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As a (Senior) Content Marketeer at shipcloud, you'll be responsible for developing and executing content strategies that boost brand awareness, engage international audiences, and support business growth. You'll collaborate cross-functionally to create compelling content across multiple platforms while maintaining the company's tone of voice and design standards.
ASSUMPTION: This is a marketing role focused on content creation and strategy based on the detailed responsibilities provided. The job category is assumed to be Marketing based on the role description, though this wasn't explicitly stated in the original listing.
📋 Key Responsibilities
✅ Create diverse content including social media posts, blog articles, news articles, SEO/SEA landing pages, customer stories, white papers, and newsletters
✅ Maintain and manage the content calendar
✅ Implement and post created content across platforms
✅ Manage and monitor shipcloud's tone of voice across all communications
✅ Monitor design house style in collaboration with Graphic Design team
✅ Collaborate closely with SEO & SEA specialists
✅ Serve as first point of contact for content proposals within shipcloud
✅ Analyze data and user statistics to provide insights and recommendations for content improvements
ASSUMPTION: No assumptions made here as responsibilities were clearly outlined in the original job posting.
🎯 Required Qualifications
Education: Bachelor's or master's degree in communications, commerce, business administration, or comparable qualification
Experience: 3+ years of experience with content creation
Skills:
- Excellent proficiency in both written and spoken Dutch
- Excellent proficiency in both written and spoken English
- Experience with content management systems, preferably WordPress
ASSUMPTION: No significant assumptions needed as qualifications were clearly stated in the original listing.
💰 Compensation & Benefits
Salary Range: Not specified, mentioned as "Competitive salary"
Benefits:
- Flat hierarchy
- Flexible working hours
- Remote work opportunities
- Nice office in Venlo including standing/sitting desk
- Fresh fruits and quality coffee
- Opportunity to travel and work in other shipcloud offices
- Company fitness & bike plan
- 27.5 vacation days
- Regular team events
Industry Comparison: The benefits package appears comprehensive compared to industry standards in Germany, particularly the flexibility, above-average vacation allowance (standard in Germany is typically 20-25 days), and work amenities.
ASSUMPTION: The comparison to industry standards is based on typical German employment benefits. There's a discrepancy between the job location (Hamburg) and office location mentioned (Venlo, which is in the Netherlands), suggesting this may be a multinational company with multiple office locations.
📌 Applicant Insights
🔍 Company Context
Industry Position: shipcloud appears to be in the logistics/shipping technology sector, likely providing shipping and logistics solutions.
Company Size: Not specified, but references to international presence and multiple offices suggest a medium-sized company.
Company Stage: Established with international operations across multiple locations.
ASSUMPTION: The company's industry is inferred from the name "shipcloud" which suggests shipping/logistics technology. The international presence is directly mentioned in the listing, indicating they operate in multiple countries.
📊 Role Analysis
Career Level: Mid to Senior level, as indicated by the "(Senior)" in the job title and the requirement for 3+ years of experience.
Reporting Structure: Likely reports to the Marketing Team Lead (Glenn Huybregts) who is listed as the contact person.
Team Size/Composition: Not specified, but mentions collaboration with SEO/SEA specialists and Graphic Design, suggesting a multi-disciplinary marketing team.
Growth Opportunities: Potential for growth in an international company with multiple locations and flat hierarchy.
ASSUMPTION: The reporting structure is inferred from the listing of Glenn Huybregts as Marketing Team Lead and contact person. Growth opportunities are suggested based on the company's international presence and flat hierarchy, which typically allows for more visibility and development.
🌍 Location & Work Environment
Office Type: Hybrid - the listing mentions both a nice office and the opportunity to work remotely.
Geographic Context: Hamburg is Germany's second-largest city, a major port, and an important business hub with a strong economy and vibrant cultural scene. It offers high quality of living but also a relatively high cost of living.
Work Schedule: Flexible working hours are explicitly mentioned as a benefit.
Regional Considerations: Hamburg has a thriving digital and creative industry sector. As a major international port city, it has strong logistics connections, which aligns with shipcloud's business.
ASSUMPTION: The work arrangement appears to be hybrid based on mentions of both office facilities and remote work opportunities. The listing specifically mentions Hamburg as the location but also references an office in Venlo (Netherlands), suggesting the company has multiple European locations and may offer flexibility regarding work location.
💼 Interview & Application Insights
Typical Process: For marketing positions at international companies, the interview process typically includes initial screening, portfolio review, one or more interviews with the marketing team and leadership, and potentially a small content creation task or assignment.
Key Assessment Areas: Content creation skills, strategic thinking, language proficiency (especially Dutch and English), familiarity with content management systems, adaptability to international contexts, and alignment with company culture.
Application Tips: Highlight multilingual content creation experience, showcase previous successful content campaigns, demonstrate knowledge of content performance metrics, and emphasize collaboration skills.
ATS Keywords: content marketing, content strategy, multilingual, WordPress, content calendar, social media, blog writing, SEO content, tone of voice, content analytics, Dutch language, English language
ASSUMPTION: These insights are based on standard practices for content marketing positions in international companies and are not specifically outlined in the job posting.
🛠️ Tools & Technologies
Required:
- Content Management Systems (particularly WordPress)
Advantageous:
- Adobe Suite
- Figma
- Miro
- Notion
- Asana
ASSUMPTION: These tools are directly mentioned in the job posting. Other standard marketing tools like analytics platforms, SEO tools, or social media management platforms might be required but aren't explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: Based on the job description, shipcloud appears to value creativity, international collaboration, flexibility, and innovation.
Work Style: Fast-paced, dynamic environment with flat hierarchies suggesting open communication and collaborative decision-making. The role requires both independent content creation and cross-team collaboration.
Self-Assessment: Consider whether you thrive in:
- Creating content across multiple formats and platforms
- Working in a multilingual environment
- Collaborating with different teams and specialists
- Balancing creative work with data-driven decision making
- Working in a flat hierarchy where initiative is valued
ASSUMPTION: These cultural elements are inferred from mentions of "dynamic, fast-paced environment," "flat hierarchy," and international context. The collaborative nature is evident from the responsibilities section mentioning collaboration with multiple teams.
⚠️ Potential Challenges
- The role spans a wide range of content types (social media, blogs, white papers, etc.), requiring versatility and ability to switch between formats
- Maintaining brand voice consistency across multiple channels and potentially multiple languages
- Balancing creative work with data-driven optimization
- Coordinating with international teams potentially across different time zones
- Requirement for fluency in both Dutch and English may be demanding for some candidates
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the international nature of the company. The linguistic requirements are explicitly stated but represent a potential limitation for many candidates.
📈 Similar Roles Comparison
This role combines elements of several related positions:
- Content Marketing Manager: Similar focus on content creation, but this role also emphasizes collaborative processes across departments
- Content Strategist: Shares strategic aspects but with more hands-on content creation
- Digital Marketing Specialist: Similar digital focus but more specifically centered on content rather than broader marketing initiatives
- Communications Specialist: Shares focus on messaging but with more marketing-oriented objectives
ASSUMPTION: This comparison is based on standard industry role definitions and not specific details from the company.
📝 Sample Projects
Based on the responsibilities, someone in this role might work on:
- Developing a quarterly content calendar aligned with business objectives and seasonal shipping trends
- Creating a series of customer success stories highlighting international shipping solutions
- Producing SEO-optimized landing pages for specific shipping services
- Developing and executing a social media campaign to introduce a new service feature
- Writing and distributing a monthly newsletter highlighting industry trends and company updates
- Developing a comprehensive white paper on international shipping best practices
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the assumed shipping/logistics focus of the company.
❓ Key Questions to Ask During Interview
- How does the content marketing strategy align with shipcloud's overall business objectives?
- Can you describe the collaborative process between content marketing and other teams like SEO and graphic design?
- What metrics do you use to measure content success and how are these insights incorporated into future strategy?
- How is content adapted for different markets and languages across shipcloud's international presence?
- What content initiatives have been most successful for shipcloud in the past, and what new approaches are you looking to explore?
- How would you describe shipcloud's brand voice, and how does it vary across different content types?
ASSUMPTION: These questions are suggested based on the role type and responsibilities described, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your application: Highlight your multilingual content creation experience, emphasizing Dutch and English proficiency. Include examples of diverse content types mentioned in the job description.
- Optimize your resume: Include keywords like "content marketing," "WordPress," "content strategy," "multilingual content," "social media," and "SEO content" to pass ATS screening.
- Prepare your portfolio: Compile examples of diverse content types you've created, particularly those mentioned in the responsibilities (social media posts, blog articles, white papers, etc.).
- Research shipcloud: Learn about their services, clients, and market position to demonstrate genuine interest during interviews.
- Contact: Reach out to Glenn Huybregts (Marketing Team Lead) as mentioned in the listing for application submission or additional information.
- Prepare for language assessment: Be ready to demonstrate proficiency in both Dutch and English, possibly through writing samples or conversation during interviews.
Remember to emphasize your adaptability to work in an international environment and your ability to maintain consistent brand voice across diverse content formats.