T

Senior Channel Marketer

The Hillman Group, Inc.
Full-time
On-site
Cincinnati, Ohio, United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Channel Marketer

๐Ÿ”น Company: The Hillman Group, Inc.

๐Ÿ”น Location: Cincinnati, Ohio, United States

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Senior Channel Marketer at The Hillman Group, you will analyze retail sales data and channel activity to identify market trends and opportunities. You'll interpret data to recommend channel marketing strategies, lead large projects, manage direct reports, and drive revenue and margin growth. Your role involves developing new product and promotional tools for customer categories, creating analyses to manage existing business, identifying margin improvements, and developing sales forecasting reports.

ASSUMPTION: The job category is listed as "Marketing" based on the job title and responsibilities, as this was not explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Lead two to three specific categories and channels, partnering cross-functionally to meet business objectives
  • โœ… Serve as the go-to expert for creative problem resolution
  • โœ… Develop and deliver customer presentations, line reviews, and new program opportunities
  • โœ… Create promotional opportunities for the sales organization
  • โœ… Communicate regularly with Sales staff to provide information and support within retail channels
  • โœ… Manage projects for customer tasks
  • โœ… Develop, implement, and monitor marketing plans and promotions
  • โœ… Coordinate market and competitive research to identify consumer needs
  • โœ… Establish and oversee effective pricing strategies using market-based pricing analysis
  • โœ… Recommend solutions for positive margin and revenue impact
  • โœ… Apply understanding of profit and loss statements and key sales metrics
  • โœ… Summarize key financial information for decision-making based on analytical insights
  • โœ… Develop sales forecasting reports

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in marketing or equivalent in education and experience

Experience:

  • Six years related experience in a manufacturing environment
  • Five years related experience in retail distribution channels
  • Knowledge of the hardware industry (strongly recommended)

Skills:

  • Problem-solving: Identifying and analyzing problems, evaluating information, and generating solutions
  • Resilience: Dealing effectively with pressure, maintaining optimism, and recovering from setbacks
  • Leadership: Demonstrating integrity, honesty, ethical behavior, and accountability
  • Human Capital Management: Building and managing workforce based on organizational goals
  • Continual Learning: Self-assessment and self-development

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Marketing managers in the manufacturing sector in Cincinnati typically earn between $80,000-$110,000 depending on experience and specific responsibilities, but actual compensation at The Hillman Group may vary.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: The Hillman Group is a leading distributor of hardware-related products and home improvement solutions to retail outlets in North America.

Company Size: Mid to large-sized corporation

Company Stage: Established company in the hardware manufacturing and distribution industry

ASSUMPTION: Company information is inferred based on The Hillman Group's public profile as a known entity in the hardware and home improvement products industry.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: This position appears to have direct reports and likely reports to a Marketing Director or similar leadership role

Team Size/Composition: The role mentions leading projects and having direct reports, suggesting team leadership responsibilities

Growth Opportunities: Potential advancement to Director of Channel Marketing or other senior marketing leadership positions

ASSUMPTION: Reporting structure and growth opportunities are inferred based on the title "Senior" and responsibilities including leading projects and having direct reports.


๐ŸŒ Location & Work Environment

Office Type: Office setting

Geographic Context: Cincinnati is a major business hub in Ohio with a reasonable cost of living compared to coastal cities

Work Schedule: Not specified, presumably standard business hours

Regional Considerations: Cincinnati has a strong manufacturing presence and serves as headquarters for several major corporations

ASSUMPTION: Work environment details are based on the job listing's mention of "Office setting" and "Sedentary" physical demands.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Resume screening, phone interview, in-person interviews with marketing leadership and cross-functional stakeholders, possible presentation of marketing strategy or case study

Key Assessment Areas: Data analysis capabilities, strategic thinking, channel marketing expertise, leadership skills, industry knowledge, problem-solving abilities

Application Tips: Highlight experience with retail channels, quantifiable results in driving revenue/margin growth, data analysis skills, and leadership of cross-functional projects

ATS Keywords: channel marketing, retail sales analysis, pricing strategy, market research, promotional planning, revenue growth, margin improvement, sales forecasting, hardware industry

ASSUMPTION: These insights are based on standard industry practices for senior marketing roles and the specific requirements listed in the job description.


๐Ÿ› ๏ธ Tools & Technologies

Computer proficiency (specified in operational equipment)

Likely includes:

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • CRM systems
  • Data analysis and visualization tools
  • Market research platforms
  • Project management software

ASSUMPTION: Beyond the specified "Computer" requirement, these tools represent industry-standard technologies for channel marketing professionals analyzing sales data and preparing presentations.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Based on the job description, the company appears to value analytical thinking, problem-solving, resilience, integrity, and accountability

Work Style: Cross-functional collaboration, data-driven decision making, project management in a manufacturing and retail distribution environment

Self-Assessment: Candidates should consider:

  • Do you thrive in an environment that requires analyzing data to derive actionable insights?
  • Are you comfortable presenting to clients and leading cross-functional initiatives?
  • Do you have experience and interest in hardware/retail distribution channels?
  • Can you balance strategic thinking with tactical execution?

ASSUMPTION: Cultural elements are inferred from the competencies and responsibilities detailed in the job description, particularly the emphasis on problem-solving, leadership, and resilience.


โš ๏ธ Potential Challenges

This role involves balancing multiple categories and channels simultaneously while managing direct reports and large projects. The position requires both analytical skills and strategic thinking, along with the ability to translate data into actionable marketing strategies. Candidates will need to demonstrate expertise across multiple retail channels and categories in a manufacturing context.

ASSUMPTION: These challenges are inferred from the broad scope of responsibilities listed in the job description, including both leadership and analytical components.


๐Ÿ“ˆ Similar Roles Comparison

This Senior Channel Marketer position differs from general Marketing Manager roles by its specific focus on retail distribution channels and category management. Compared to Trade Marketing positions, this role has a stronger emphasis on data analysis and margin improvement. Unlike pure Product Marketing roles, this position has significant channel strategy and sales support components. The role combines elements of Category Management, Channel Management, and Strategic Marketing with a strong analytical foundation.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.


๐Ÿ“ Sample Projects

  • Analyzing sales data across retail channels to identify underperforming product categories and developing strategies to revitalize them
  • Creating promotional calendars and tools for the sales team to drive seasonal revenue opportunities with key retail partners
  • Conducting competitive analysis to recommend pricing strategy adjustments that improve margin while maintaining market position
  • Developing a category-specific marketing plan for a new product line launch at major hardware retailers
  • Building forecasting models that improve inventory planning and allocation across distribution channels

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description, particularly around data analysis, promotional development, and category management.


โ“ Key Questions to Ask During Interview

  1. What are the key challenges currently facing the specific categories and channels I would be managing?
  2. How does the marketing team collaborate with sales and product development to drive growth strategies?
  3. What tools and resources are available for data analysis and market research in this role?
  4. Can you describe how success is measured for Senior Channel Marketers at The Hillman Group?
  5. What opportunities exist for professional development and career advancement within the marketing organization?
  6. How has the company's channel strategy evolved in response to changes in retail distribution and consumer behavior?

ASSUMPTION: These questions are suggested based on the role's responsibilities and would help candidates better understand expectations and working conditions.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  1. Tailor your resume to highlight retail channel marketing experience, data analysis capabilities, and category management expertise
  2. Include specific metrics demonstrating revenue and margin growth in previous roles
  3. Prepare examples of successful promotional strategies you've developed and their measurable outcomes
  4. Research The Hillman Group's product categories and retail partners to demonstrate industry knowledge
  5. Optimize your application by incorporating keywords from the job description, especially "channel marketing," "retail distribution," "pricing strategies," and "market research"
  6. Prepare to discuss your experience with forecasting, market analysis, and cross-functional leadership
  7. If you have hardware industry experience, emphasize this heavily as it's strongly recommended