T

Senior Channel Marketer

The Hillman Group, Inc.
Full-time
On-site
Cincinnati, Ohio, United States
๐ŸŒ Digital Marketing

Senior Channel Marketer - Retail Analytics & Growth Strategist

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Channel Marketer

๐Ÿ”น Company: The Hillman Group, Inc.

๐Ÿ”น Location: Cincinnati, Ohio, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

The Senior Channel Marketer at The Hillman Group plays a pivotal role in driving revenue and margin growth through retail sales data analysis and strategic marketing initiatives. This position leads category-specific projects, develops channel marketing strategies, creates promotional tools, and provides essential sales forecasting to support business objectives.

ASSUMPTION: Based on the job functions and responsibilities listed, this appears to be a full-time position focused on retail/hardware marketing, though the job type was not explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Lead two to three specific categories and channels, partnering cross-functionally to meet business objectives
  • โœ… Serve as the go-to expert for creative problem resolution
  • โœ… Develop and deliver customer presentations, line reviews, and new program opportunities
  • โœ… Create promotional opportunities for the sales organization
  • โœ… Communicate regularly with Sales staff to provide information and assistance
  • โœ… Manage projects for customer tasks
  • โœ… Develop, implement, and monitor marketing plans and promotions
  • โœ… Coordinate market and competitive research to identify consumer needs
  • โœ… Establish and oversee effective pricing strategies
  • โœ… Recommend solutions for positive margin and revenue impact
  • โœ… Analyze and summarize key financial information for decision-making
  • โœ… Participate in safety and health program activities
  • โœ… Direct report management responsibilities

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in marketing or equivalent in education and experience

Experience:

  • Six years related experience in a manufacturing environment
  • Five years related experience in retail distribution channels
  • Knowledge of the hardware industry strongly recommended

Skills:

  • Problem-solving: Ability to identify and analyze problems, evaluate information, and generate solutions
  • Resilience: Effective handling of pressure while maintaining optimism
  • Leadership: Personal integrity, ethical behavior, and accountability
  • Human Capital Management: Building and managing workforce based on organizational goals
  • Continual Learning: Self-awareness and pursuit of development
  • Computer proficiency

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Senior marketing positions in manufacturing/retail in the Cincinnati area typically offer competitive compensation packages. Based on industry standards, similar roles in this region often include healthcare benefits, retirement plans, and possible bonus structures tied to sales performance metrics, though the company has not specified these details.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: The Hillman Group is an established manufacturer and distributor of hardware products and home improvement solutions.

Company Size: Mid-to-large size manufacturing organization

Company Stage: Established company with mature market presence

ASSUMPTION: The company information is based on The Hillman Group's known market position in the hardware and home improvement industry. The job description implies an established organization with formalized departments and processes typical of a mature manufacturing company.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Has direct reports; likely reports to a Marketing Director or VP

Team Size/Composition: Manages at least one direct report

Growth Opportunities: Potential advancement to Director-level positions with demonstrated success in category management and revenue growth

ASSUMPTION: The reporting structure and growth opportunities are inferred from the senior title, leadership responsibilities, and scope of work described. The job explicitly mentions having direct reports, suggesting team management responsibilities.


๐ŸŒ Location & Work Environment

Office Type: Office setting with possible exposure to manufacturing environments

Geographic Context: Cincinnati is a major business hub in Ohio with a diverse manufacturing base and reasonable cost of living compared to coastal cities

Work Schedule: Standard business hours with possible flexibility

Regional Considerations: Cincinnati offers proximity to multiple retail and distribution hubs in the Midwest region

ASSUMPTION: The work environment details are based on the listing's mention of an "office setting" with occasional exposure to "shop area." The geographic context is based on Cincinnati's known business landscape.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, marketing competency assessment, panel interviews with cross-functional stakeholders

Key Assessment Areas: Data analysis capabilities, strategic thinking, leadership skills, retail marketing expertise, problem-solving approach

Application Tips: Highlight specific examples of revenue/margin improvement initiatives, category management experience, and cross-functional collaboration

ATS Keywords: channel marketing, retail analytics, pricing strategy, category management, sales forecasting, promotional planning, market research, manufacturing, hardware industry

ASSUMPTION: These insights are based on standard industry practices for senior marketing roles in manufacturing and retail sectors.


๐Ÿ› ๏ธ Tools & Technologies

CRM systems, data analytics platforms, pricing optimization software, market research tools, Microsoft Office Suite, presentation software, retail analytics dashboards

ASSUMPTION: These tools are commonly used in channel marketing roles within manufacturing and retail industries, though specific platforms aren't mentioned in the original listing. The job mentions computer proficiency as a requirement.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Safety consciousness, accountability, problem-solving orientation, cross-functional collaboration

Work Style: Analytical approach with creative problem-solving, leadership mindset, self-motivated, detail-oriented

Self-Assessment: Do you thrive in data-driven decision making? Are you comfortable leading projects across departments? Can you translate market insights into actionable recommendations?

ASSUMPTION: These values and work style elements are inferred from the emphasis on problem-solving, leadership, and safety participation mentioned in the job listing.


โš ๏ธ Potential Challenges

This role appears to have broad responsibilities across multiple categories and channels, which may require effective time management and prioritization skills. The position bridges analytical and creative work, requiring versatility. Managing direct reports while also being accountable for revenue and margin growth targets could create competing priorities.

ASSUMPTION: These potential challenges are identified based on the scope of responsibilities described and are common considerations in similar senior marketing roles with both analytical and leadership components.


๐Ÿ“ˆ Similar Roles Comparison

This Senior Channel Marketer role combines elements of Category Management, Trade Marketing, and Retail Analytics. Compared to pure Category Manager roles, this position has stronger analytical and revenue growth components. Unlike a Trade Marketing Manager focused primarily on promotions, this role emphasizes data-driven strategy development across multiple categories. The position includes direct report management responsibilities, distinguishing it from purely analytical marketing roles.

ASSUMPTION: This comparison is based on standard industry role definitions and how the responsibilities described align with typical marketing hierarchy structures.


๐Ÿ“ Sample Projects

  • Conducting competitive analysis to identify pricing optimization opportunities across key product categories
  • Developing and presenting a seasonal promotional calendar to major retail partners
  • Creating sales forecasting dashboards that highlight margin improvement opportunities
  • Leading a cross-functional team to launch new product lines within specific retail channels
  • Designing data-driven marketing plans to increase penetration in underperforming categories

ASSUMPTION: These sample projects are derived directly from the responsibilities listed and represent typical initiatives for a Senior Channel Marketer in the hardware/retail space.


โ“ Key Questions to Ask During Interview

  1. How does this role collaborate with the sales team and product development in identifying new market opportunities?
  2. What are the current challenges in the categories I would be responsible for managing?
  3. How does the company approach data-driven decision making in its channel strategies?
  4. What are your expectations for revenue and margin improvements in the first year?
  5. Can you describe the development opportunities available for someone in this position?
  6. How has The Hillman Group adapted its channel strategy to evolving retail landscape changes?

ASSUMPTION: These questions are suggested based on the role description and would help candidates evaluate fit while demonstrating strategic thinking appropriate for a senior marketing position.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Customize your resume to highlight experience with retail channels, category management, and data analysis
  2. Include specific metrics demonstrating your impact on revenue and margin growth in previous roles
  3. Prepare a brief narrative about your experience in the hardware or adjacent industries
  4. Research The Hillman Group's product lines and major retail partners to demonstrate industry knowledge
  5. Ensure your LinkedIn profile reflects your channel marketing expertise with relevant keywords
  6. Prepare examples that showcase your leadership capabilities and problem-solving approach