Senior Brand Creative (m/f/d)

📌 Core Information

🔹 Job Title: Senior Brand Creative (m/f/d)

🔹 Company: GHARAGE Vision Hub

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Creative & Design

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Shaping innovative projects that elevate brand experiences, particularly in airports
• Driving forward-thinking initiatives while collaborating closely with clients and stakeholders
• Transforming client ideas into engaging realities through creative vision and innovative thinking
• Ensuring adherence to project schedules and coordinating resources effectively

ASSUMPTION: This role requires a high level of creativity, innovation, and client management skills. It is ideal for someone with extensive experience in brand communication and a passion for pushing creative boundaries.

📋 Key Responsibilities

✅ Push creative and collaboration on client projects, taking responsibility for conception, design, and production

✅ Develop and present compelling ideas through concept presentations, captivating exposés, and storyboards, managing visualizations with impactful imagery

✅ Think innovatively along the value chain, particularly in the context of airports and their future, elevating projects to the next level

✅ Travel to client locations, serving as the primary point of contact to transform their visions into reality

✅ Ensure adherence to project schedules and efficiently coordinate available resources to meet both short- and long-term requirements

✅ Guarantee compliance with client briefings regarding brand essence, corporate identity, visual language, and messaging

ASSUMPTION: This role requires a strong ability to balance creative vision with practical project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Communication, or a related field (or equivalent experience)

Experience: At least 7 years of relevant professional experience with a strong focus on brand communication

Required Skills:

• Proven expertise in brand communication and creative concept development
• Excellent presentation skills in both German and English
• Strong stakeholder engagement and client interaction skills
• Ability to think innovatively and stay updated with industry trends and emerging technologies
• Proficiency in AI tools and software relevant to the role
• Excellent project management skills and ability to coordinate resources effectively

Preferred Skills:

• Experience with visionary projects and articulating long-term creative concepts for retail, airports, or similar environments
• Fluency in additional languages
• Experience working in a startup or fast-paced environment

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative work and ability to transform client ideas into engaging realities.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and industry standards for senior creative roles in Germany)

Benefits:

• The chance to help shape the future of travel and retail, backed by Gebr. Heinemann
• The opportunity to participate in shaping a team and work on exciting projects and creative topics
• An entrepreneurial environment with flat hierarchies built on trust and respect
• Team events and off-sites where ideas are exchanged and connections are built with colleagues who share a passion for creativity and innovation
• Competitive compensation

Working Hours: Full-time (40 hours per week) with some flexibility for client project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior creative roles in Germany. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GHARAGE operates at the intersection of travel, retail, and technology, focusing on innovative projects and investments in the future of travel and retail.

Company Size: GHARAGE is a small, dynamic team with 11-50 employees, offering an entrepreneurial environment with flat hierarchies.

Founded: GHARAGE was founded in 2019 and is backed by Gebr. Heinemann, one of the world's leading travel retailers.

Company Description:

• GHARAGE is a global collective of strategists, designers, innovators, and investors with the shared mission of bringing the magic of travel back to the journeys themselves
• The company exists to challenge the industry from the outside-in, collaborating with other forward-thinking companies and institutions across the travel ecosystem to activate change
• GHARAGE aims to inspire and enable solutions in spaces of transit to guide the direction for a better future of travel

Company Specialties:

• Innovative brand experiences
• Airport and travel retail projects
• Investment in future-focused ventures

Company Website: https://gharage.io/

ASSUMPTION: GHARAGE's unique position in the market allows it to offer candidates the opportunity to work on cutting-edge projects and drive industry innovation.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Creative and collaborates closely with clients, stakeholders, and other internal teams.

Work Arrangement: Hybrid (2 days per week in the office, with flexibility for client project demands)

Growth Opportunities:

• Potential to shape the creative direction of the company and its projects
• Opportunities to work on diverse and innovative projects across the travel and retail industries
• Possibility to mentor junior team members and contribute to the team's growth and development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company and its projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): Hamburg, Germany (with additional offices in Berlin and Singapore)

Geographic Context:

• Hamburg is a vibrant city with a strong focus on culture, arts, and design
• The city offers a high quality of life, with a diverse range of neighborhoods and a rich history
• Hamburg is well-connected by public transportation and is home to a thriving startup scene

Work Schedule: Full-time (40 hours per week) with some flexibility for client project demands

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• Creative challenge or case study presentation to demonstrate problem-solving skills and creative thinking
• Final interview with the Head of Creative and/or other senior team members to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Creative problem-solving skills and ability to think innovatively
• Presentation and communication skills, both written and verbal
• Project management skills and ability to coordinate resources effectively
• Cultural fit and alignment with GHARAGE's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your creative work and ability to transform client ideas into engaging realities
• Prepare for the creative challenge or case study presentation by researching GHARAGE and its projects, and demonstrating your understanding of the company's mission and values
• Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Brand communication, creative concept development, presentation skills, stakeholder engagement, innovation, visual design, project management, client interaction, team collaboration, trend analysis, AI tools, storyboarding, quality assurance, corporate identity, visual language, messaging

ASSUMPTION: GHARAGE's interview process is designed to assess candidates' creative problem-solving skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Sketch, Figma, or other design software
• Microsoft Office Suite (PowerPoint, Word, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• AI tools and software relevant to the role (e.g., generative design tools, machine learning platforms)

ASSUMPTION: Candidates should be proficient in industry-standard design software and project management tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: GHARAGE values creativity, forward-thinking, and a willingness to challenge the status quo
• Collaboration: GHARAGE fosters a collaborative work environment where ideas are shared and built upon together
• Impact: GHARAGE aims to make a meaningful difference in the travel and retail industries, driving positive change and inspiring innovation

Work Style:

• Entrepreneurial: GHARAGE offers an entrepreneurial environment with flat hierarchies, encouraging initiative and autonomy
• Dynamic: GHARAGE is a fast-paced, ever-evolving company that requires adaptability and a willingness to embrace change
• Creative: GHARAGE values creativity, innovation, and a passion for pushing creative boundaries

Self-Assessment Questions:

• Do you thrive in an entrepreneurial environment and enjoy the challenge of driving innovative projects forward?
• Are you comfortable working collaboratively and engaging with a diverse range of stakeholders?
• Do you have a strong creative vision and the ability to articulate and present your ideas effectively?

ASSUMPTION: GHARAGE's cultural fit assessment focuses on identifying candidates who are creative, collaborative, and passionate about driving innovation in the travel and retail industries.

⚠️ Potential Challenges

• Balancing creative vision with practical project management demands
• Managing client expectations and ensuring project deliverables meet high-quality standards
• Keeping up with industry trends and emerging technologies in a fast-paced, ever-evolving environment
• Occasional travel requirements for client meetings and project site visits

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate who can thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional brand creative roles, this position focuses specifically on innovative projects in the travel and retail industries, with a particular emphasis on airports
• GHARAGE's unique position in the market allows for a greater degree of creative freedom and the opportunity to drive industry innovation
• Career progression in this role may involve taking on more senior leadership responsibilities, mentoring junior team members, and contributing to the strategic direction of the company and its projects

ASSUMPTION: This role offers a unique opportunity to work on cutting-edge projects and drive industry innovation, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a comprehensive brand strategy and visual identity for a new airport terminal
• Creating an immersive, interactive passenger experience for a major airline lounge
• Designing a innovative retail concept that leverages emerging technologies to enhance the customer shopping experience

ASSUMPTION: These sample projects demonstrate the creative and innovative nature of the work required for this role, as well as the opportunity to make a meaningful impact on the travel and retail industries.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy for GHARAGE and its projects?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does GHARAGE support the professional development and growth of its creative team members?
• What are the key priorities for this role in the first 30-60-90 days?
• How does GHARAGE approach collaboration and knowledge-sharing across its teams and offices?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their alignment with GHARAGE's mission and values, and their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative work and ability to transform client ideas into engaging realities
• Prepare for the creative challenge or case study presentation by researching GHARAGE and its projects, and demonstrating your understanding of the company's mission and values
• Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.