Senior B2B Product Marketing Manager

🚀 Job Overview

VEED.IO is seeking an experienced Senior B2B Product Marketing Manager to develop and execute go-to-market strategies for their video creation platform. This role will be instrumental in defining product positioning, creating compelling messaging, conducting market research, and collaborating across teams to drive product adoption and growth. Reporting to the VP of Marketing, you'll be a critical link between the product team and marketing functions while helping shape the product marketing strategy for a fast-growing SaaS company.

ASSUMPTION: Based on the job description, I've inferred that this is a strategic leadership position focused on B2B marketing strategy rather than primarily tactical execution, given the seniority level and scope of responsibilities.

📋 Key Responsibilities

Messaging and Positioning

• ✅ Develop and execute product positioning and messaging that differentiates VEED's products from competitors
• ✅ Maintain deep understanding of VEED's target audience and market trends
• ✅ Define frameworks for product and feature positioning
• ✅ Create value-focused product storytelling
• ✅ Develop product collateral suite for sales team to nurture enterprise prospects

Research

• ✅ Develop deep understanding of target markets and map customer journeys
• ✅ Become expert on user needs, behaviors, motivations, and market trends
• ✅ Monitor and report on competitive landscape and industry trends

Go-To-Market Strategy

• ✅ Collaborate with product team on launch plans and overall GTM strategy
• ✅ Create sales enablement materials (demos, case studies, presentations)
• ✅ Work with content and social teams to create marketing materials
• ✅ Manage product launches and coordinate cross-functional teams

Collaboration

• ✅ Act as liaison between product and marketing teams
• ✅ Work with various marketing functions to define strategies
• ✅ Collaborate with CRM manager on user onboarding and engagement

Reporting

• ✅ Measure and report on success of product marketing initiatives
• ✅ Optimize strategies based on performance data
• ✅ Maintain experimental mindset for testing and learning

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of experience in product marketing in a B2B SaaS or PLG company

Skills:

• Familiarity with key marketing channels (SEO, paid ads, email, influencer, social)
• Experience working with sales and revenue teams
• Proven ability to develop successful product marketing strategies
• Strong understanding of B2B marketing techniques and sales processes
• Familiarity with Hubspot (preferred)
• Excellent communication skills
• Strong project management abilities
• Self-starter who can manage ambiguity effectively
• Experience working with cross-functional teams
• Strong storytelling abilities
• Data-driven approach with analytical skills

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Hybrid work environment with flexibility (1 day per week in office required for Amsterdam-based employees)

Industry Comparison: Not specified

ASSUMPTION: Given VEED's growth stage ($40M+ ARR, backed by Sequoia) and the senior level of this position, compensation is likely competitive within the European tech market for experienced product marketing leaders, but no specific details are provided in the job listing.

🔍 Company Context

Industry Position: VEED.IO is a rapidly growing video creation platform making video creation accessible without specialized equipment or complex tools.

Company Size: 180+ employees

Company Stage: Growth-stage startup with $40M+ ARR, backed by Sequoia Capital

ASSUMPTION: Based on the ARR figure and Sequoia backing mentioned in the job description, VEED appears to be in a strong growth phase with significant market traction, which suggests this role will involve both building new strategies and scaling existing successful approaches.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to VP of Marketing

Team Size/Composition: Part of a rapidly growing marketing team

Growth Opportunities: High potential for career growth in a fast-scaling company with the opportunity to shape product marketing strategy

ASSUMPTION: Given the company's rapid growth trajectory and that the marketing team is mentioned as "one of the fastest-growing teams," this role likely offers substantial opportunities for professional development and increasing responsibilities as the organization scales.

🌍 Location & Work Environment

Office Type: Hybrid (1 day per week in office required)

Geographic Context: Amsterdam is a major European tech hub with a vibrant international community and strong digital economy

Work Schedule: Flexible arrangement with 1 mandatory office day per week

Regional Considerations: Amsterdam offers excellent quality of life, strong public transportation, and an English-speaking work environment, making it accessible for international talent

ASSUMPTION: The hybrid work policy suggests VEED values work-life balance while maintaining some in-person collaboration, which is aligned with modern European work culture and the creative tech industry.

💼 Interview & Application Insights

Typical Process: For senior product marketing roles at tech companies, expect multiple rounds including initial screening, marketing expertise assessment, cross-functional team interviews, and potentially a presentation or case study

Key Assessment Areas: Strategic thinking, B2B marketing expertise, collaboration skills, storytelling abilities, data-driven decision making, and experience with GTM strategies

Application Tips: Highlight specific examples of successful product launches, messaging frameworks you've developed, and quantifiable results from your product marketing initiatives

ATS Keywords: B2B product marketing, SaaS, PLG, go-to-market, product positioning, competitor analysis, sales enablement, customer journey, market research, product messaging, Hubspot

ASSUMPTION: These insights are based on industry standards for senior product marketing positions in SaaS companies unless specifically mentioned in the job listing.

🛠️ Tools & Technologies

• Hubspot (explicitly mentioned)
• Marketing analytics platforms
• CRM systems
• Content management systems
• Collaboration and project management tools

ASSUMPTION: Beyond Hubspot which is specifically mentioned, the other tools listed are common in product marketing roles at SaaS companies of VEED's size and maturity, though the exact tech stack may vary.

👔 Cultural Fit Considerations

Company Values: VEED appears to value innovation, accessibility, growth mindset, and entrepreneurial spirit

Work Style: Fast-paced, ambiguity-tolerant, collaborative, data-driven, with emphasis on both strategic thinking and practical execution

Self-Assessment: Ask yourself if you thrive in rapidly growing environments, enjoy wearing multiple hats, can balance strategic vision with hands-on execution, and have a passion for making complex products accessible through effective storytelling

ASSUMPTION: These cultural elements are inferred from language in the job posting that emphasizes "hustling," "wearing many hats," "working in ambiguous environments," and being comfortable with both strategy and execution.

⚠️ Potential Challenges

The role appears to require both strategic vision and tactical execution, which may require careful time management and prioritization. The expectation to "roll up your sleeves" while also developing high-level strategy could create tension between short-term deliverables and long-term strategic work. Working in a rapidly growing environment may also involve evolving processes and potential ambiguity in responsibilities.

ASSUMPTION: These potential considerations are based on typical challenges in growth-stage startups and the job description's emphasis on ambiguity, hustle, and wearing many hats.

📈 Similar Roles Comparison

This role combines elements of several similar positions in the industry. Compared to a traditional Product Marketing Manager, this role appears to have greater strategic influence and closer collaboration with sales. Unlike a pure Marketing Manager, it focuses specifically on product-related marketing rather than general brand marketing. The role includes elements of competitive intelligence and market research that might be separate specialized roles in larger organizations.

ASSUMPTION: This comparison is based on standard industry patterns for product marketing roles across different company sizes and stages.

📝 Sample Projects

• Developing a comprehensive messaging framework for VEED's B2B product offerings
• Creating a sales enablement toolkit including case studies, competitor battle cards, and demo scripts
• Planning and executing the launch strategy for a new enterprise-focused feature
• Conducting competitive analysis to identify market opportunities and positioning advantages
• Collaborating with content team to develop thought leadership content that addresses B2B customer pain points

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in senior product marketing roles.

❓ Key Questions to Ask During Interview

1. How does product marketing currently collaborate with the product team on feature prioritization and roadmap planning?
2. What are the key growth priorities for VEED's B2B product line in the next 12-18 months?
3. How does VEED measure the success of product marketing initiatives?
4. What are the biggest challenges in communicating VEED's value proposition to B2B customers?
5. How mature are the current product marketing processes, and where do you see opportunities for improvement?
6. Can you describe the typical collaboration between product marketing and sales for enterprise customer acquisition?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.