Senior Associate, Content Development
Per Scholas📌 Core Information
🔹 Job Title: Senior Associate, Content Development
🔹 Company: Per Scholas
🔹 Location: Remote (National)
🔹 Job Type: Full-time
🔹 Category: Marketing/Communications
📌 Essential Job Details
🚀 Job Overview
The Senior Associate, Content Development collaborates with the content marketing team to develop and execute Per Scholas' content strategy. This role is pivotal in enhancing the organization's brand presence by creating compelling content across digital platforms that engages target audiences and supports organizational goals. Reporting to the Sr. Manager of Content and Social, this position works cross-functionally with multiple departments to tell impactful stories about Per Scholas' mission and outcomes.
ASSUMPTION: Based on the job description, I assume this is a mid-senior level marketing role focused primarily on content creation, management, and strategy within a non-profit educational organization.
📋 Key Responsibilities
Content Development & Management
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✅ Collaborate with departments across the organization to create engaging, on-brand content aligned with organizational goals
✅ Source and conduct interviews to write compelling narratives highlighting Per Scholas' impact on learners, employers, and community partners
✅ Manage Salesforce database of learner/alumni stories, volunteer interviews, and partner testimonials
✅ Write polished, error-free copy adhering to organizational branding guidelines
✅ Create and produce monthly impact report content
✅ Manage website news, articles, and landing pages while maintaining brand consistency
✅ Support cross-organizational content and branding needs
✅ Develop value-added blogs and website messaging
- Excellent storytelling, writing, and editing abilities with strong attention to detail
- Ability to adopt various styles and tones for different target audiences
- Content development skills using Adobe Creative Suite and Canva
- Social media platform expertise (content creation and ad management)
- Strong project management and organizational skills
- Proficiency with collaboration tools (Zoom, Slack, Google Suite, Microsoft Suite)
- Basic understanding of SEO principles
- Experience with CRM tools (Salesforce and HubSpot knowledge a plus)
- Content Creation: Adobe InDesign, Photoshop, Premiere Pro, Illustrator, Canva
- CRM: Salesforce, HubSpot
- Collaboration: Zoom Meetings, Zoom Webinars, Slack
- Productivity: Google Suite, Microsoft Suite
- Social Media: YouTube, Facebook, Twitter/X, LinkedIn, Instagram
- Website Content Management Systems (implied)
- Do I thrive in creative, intensive environments?
- Am I passionate about educational access and workforce development?
- Can I balance strategic thinking with hands-on content creation?
- Am I comfortable collaborating across departments while also working independently?
- Do I excel at communicating with diverse audiences and stakeholders?
- Balancing multiple content streams and projects simultaneously in a fast-paced environment
- Adapting messaging for diverse audiences (learners, funders, employers, partners)
- Managing database systems while maintaining creative output
- Coordinating with stakeholders across multiple departments and potentially multiple time zones
- Maintaining consistent brand voice across varying content types and platforms
- Content Marketing Manager: More strategic focus in corporate settings, often less hands-on
- Digital Content Producer: Similar in content creation but with less strategic input
- Communications Specialist: Comparable but often with more PR/external focus
- Marketing Associate: Typically broader marketing responsibilities but less content depth
- Creating a video series highlighting alumni success stories across different campuses
- Developing a monthly impact report showcasing program outcomes and participant achievements
- Writing and designing a new website landing page for a specific training program
- Producing a content calendar for coordinated social media campaigns across multiple platforms
- Building a searchable database of testimonials for use by the development and sales teams
- Creating a blog series on industry trends relevant to Per Scholas learners and employer partners
- How does the content team measure success, and what metrics are most important to the organization?
- What are some examples of particularly successful content initiatives at Per Scholas, and what made them effective?
- How does the content team collaborate with other departments to ensure messaging aligns with organizational goals?
- What does the content approval process look like, and who are the key stakeholders involved?
- What content management tools and systems does the team currently use, and are there plans to evolve this tech stack?
- How does Per Scholas approach storytelling differently from other organizations in the education/workforce development space?
- Portfolio Preparation: Gather relevant writing samples, content campaigns, and storytelling examples that demonstrate your ability to craft compelling narratives
- Resume Optimization: Ensure your resume includes key terms like "content development," "storytelling," "Adobe Creative Suite," "social media management," and "Salesforce" to pass ATS screening
- Company Research: Review Per Scholas' website, social media, and impact reports to understand their mission, programs, and content style
- Skills Assessment: Be prepared to discuss or demonstrate your technical skills with content creation tools mentioned in the job description
- Professional Network: Connect with current or former Per Scholas employees on LinkedIn to gain insights about the organization's culture
- Application Submission: Follow the standard application process through Per Scholas' career portal, ensuring all required documents are included
Research & Strategy
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✅ Research industry topics to support content creation
✅ Collaborate on content calendars and ensure consistent cross-platform communication
✅ Participate in brainstorming and contribute creative ideas for new content and campaigns
✅ Ensure brand consistency in style, quality, and tone across all content
✅ Create videos using Canva and other tools while developing content strategies
🎯 Required Qualifications
Education: Bachelor's Degree in Communications, Marketing, Journalism, or relevant field (or equivalent practical experience)
Experience: 2-3 years in communications, marketing, copywriting, advertising, and/or social media
Skills:
💰 Compensation & Benefits
Salary Range: $60,000 - $65,000 (varies based on geographic location and experience)
Benefits: Not specifically detailed in listing
Industry Comparison: This salary range aligns with industry standards for non-profit content marketing roles with 2-3 years of experience
ASSUMPTION: Based on the organization being a non-profit and the stated salary range, this compensation appears competitive for the sector and level of responsibility.
📌 Applicant Insights
🔍 Company Context
Per Scholas is a national non-profit organization focused on technology education and workforce development. They provide tuition-free technology training to underrepresented communities, helping to bridge the tech skills gap while creating pathways to economic opportunity.
ASSUMPTION: Based on the job description mentioning "learners," "campuses," and the organization's mission focus, I assume Per Scholas is a medium to large non-profit with multiple locations across the US focused on education and career development.
📊 Role Analysis
Career Level: Mid-level with senior responsibilities
Reporting Structure: Reports to Sr. Manager of Content and Social
Team Size/Composition: Not specified, but appears to be part of a marketing team with cross-functional collaborations
Growth Opportunities: Potential paths toward senior marketing, content strategy, or communications leadership roles
ASSUMPTION: Based on the title "Senior Associate" and reporting to a Senior Manager, this appears to be a mid-level position with significant responsibility but with room for upward mobility in content marketing or broader communications roles.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: National position without geographic restrictions
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: Salary may be adjusted based on candidate's location
ASSUMPTION: As a fully remote position with national scope, this role likely requires occasional collaboration across multiple time zones and potentially some flexibility in working hours to accommodate teams across the country.
💼 Interview & Application Insights
Typical Process: Initial screening, portfolio review, skills assessment, panel interviews with marketing team and potentially cross-functional stakeholders
Key Assessment Areas: Writing samples, storytelling ability, content portfolio, collaborative approach, technical skills with content platforms
Application Tips: Showcase examples of compelling storytelling, demonstrate experience with multiple content formats, highlight cross-functional collaboration skills
ATS Keywords: content development, content strategy, storytelling, social media management, Canva, Adobe Creative Suite, Salesforce, HubSpot, B2B content, copywriting, digital marketing
ASSUMPTION: These insights are based on standard hiring practices for content marketing roles in non-profit organizations.
🛠️ Tools & Technologies
ASSUMPTION: While specific CMS platforms aren't mentioned, experience with common website management tools would likely be beneficial for this role.
👔 Cultural Fit Considerations
Company Values: Mission-driven, educational empowerment, diversity and inclusion (implied by organizational focus)
Work Style: Fast-paced, creative, collaborative, cross-functional, strategic, detail-oriented
Self-Assessment:
ASSUMPTION: The cultural elements are inferred from the "Personal Characteristics" section, which emphasizes passion for the mission, creativity, strategic thinking, and collaborative work style.
⚠️ Potential Challenges
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and the fast-paced environment mentioned in the job description.
📈 Similar Roles Comparison
This role combines elements of several specialized positions found in larger organizations:
The Per Scholas role is distinctive in its blend of storytelling, technical content creation, database management, and mission-driven focus.
ASSUMPTION: This comparison is based on standard industry patterns for marketing and communications roles.
📝 Sample Projects
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
ASSUMPTION: These questions are suggested based on the role type and organization focus, and should be adapted based on the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.