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Senior Affiliate Partnerships Executive

Benzinga
Full-time
Remote
Worldwide
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Affiliate Partnerships Executive

๐Ÿ”น Company: Benzinga

๐Ÿ”น Location: Detroit, Michigan, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Not provided

๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Senior Affiliate Partnerships Executive, you will be responsible for managing and nurturing relationships with partners, driving revenue through strategic partnerships, and negotiating commission rate increases to drive revenue for our Lead Generation/Affiliate channel. You will play a critical role in identifying new opportunities, driving growth, and collaborating cross-functionally to maximize revenue potential.

๐Ÿ“‹ Key Responsibilities

  • โœ… Review data to determine opportunities for incremental revenue increase by negotiating strategic commission rate increases for existing partners.
  • โœ… Secure flat fee investment from partners to reach a high intent audience, focusing on partners that we can drive our target ROAS for.
  • โœ… Identity new partners that could be a fit for one of the many different promotional opportunities we have to offer.
  • โœ… Collaborate cross-functionally to create full-funnel packages that include multiple elements like Affiliate/Lead Gen, Sponsored Content and Display.

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3-5 years in an affiliate marketing sales and partnerships role at a reputable agency or publisher.

Skills:

  • Expert understanding of lead generation and affiliate marketing trends, and core KPIs like ROAS, EPC, CPA, CPC, CPFA, CPL, and CPQL.
  • Experience running reporting for campaigns, providing performance reports to partners, and building wrap reports at the end of the flight.
  • Proven track record of negotiating commission rates and securing flat-fee investment for a publisher, with an understanding of full-funnel sales.
  • Experience working with affiliate networks like Impact Radius and being able to pull own reporting and assess areas of opportunities after reviewing data.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Based on the senior-level nature of this role and the typical compensation range for affiliate marketing executives in the Detroit area, the salary is likely in the range of $80,000 to $120,000 per year, plus standard benefits. However, the exact compensation details are not provided in the job listing.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Benzinga is a leading financial media and data company, providing news, research, and tools for investors and traders. As a prominent player in the financial technology (fintech) industry, the company is likely in a growth or expansion stage.

Company Size: Benzinga is a relatively established company, but the specific size is not provided in the job listing. Based on the seniority of the role and the company's industry presence, it can be reasonably assumed to be a medium-sized or larger organization.

Company Stage: Given the company's position in the fintech industry and the need for a senior-level Affiliate Partnerships Executive, Benzinga is likely in a growth or expansion stage, seeking to scale its affiliate marketing and lead generation efforts.

๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: The Senior Affiliate Partnerships Executive will likely report to a team leader or department head responsible for the company's affiliate marketing and lead generation initiatives.

Team Size/Composition: The size and composition of the team the Senior Affiliate Partnerships Executive will be part of is not explicitly stated, but it can be reasonably assumed to be a larger team or department focused on partnership management, lead generation, and revenue growth.

Growth Opportunities: This senior-level role offers opportunities for career advancement within the company's affiliate marketing and revenue-generating functions, potentially leading to management or leadership positions in the future.

๐ŸŒ Location & Work Environment

Office Type: Based on the job location in Detroit, Michigan, the work environment is likely a traditional office setting, though the specific details about remote or hybrid work options are not provided.

Geographic Context: Detroit is a major metropolitan area and a hub for the automotive industry, but it also has a growing technology and startup ecosystem. The cost of living in Detroit is generally lower than other major U.S. cities, which may be an attractive factor for some applicants.

Work Schedule: The job listing does not specify the work schedule, but it is typical for senior-level roles in the affiliate marketing and lead generation industry to have a standard full-time schedule, potentially with some flexibility for remote work or adjusted hours.

Regional Considerations: As a major metropolitan area, Detroit offers a diverse workforce and access to a large pool of potential partners and clients. The city's growing tech scene may also provide opportunities for professional development and networking within the industry.

๐Ÿ’ผ Interview & Application Insights

Typical Process: The interview process for this senior-level role is likely to include an initial phone or video screening, followed by one or more in-person or virtual interviews with the hiring manager, team members, and potentially executives. The process may also include assessments or case studies to evaluate the candidate's skills and experience.

Key Assessment Areas: Employers will likely focus on evaluating the candidate's expertise in affiliate marketing and lead generation, their ability to negotiate and secure partnerships, their data analysis and reporting skills, and their cross-functional collaboration capabilities. The company may also assess the candidate's cultural fit and alignment with the organization's values and growth objectives.

Application Tips: To stand out, applicants should highlight their proven track record of driving revenue growth through strategic partnerships, their expertise in affiliate marketing metrics and reporting, and their experience working with affiliate networks. They should also demonstrate their ability to collaborate effectively across different teams and functions.

ATS Keywords: Some key terms to include in resumes and applications for this role may include: "affiliate marketing," "lead generation," "partnerships," "commission rate negotiation," "ROAS," "EPC," "CPA," "CPC," "CPFA," "CPL," "CPQL," "reporting," "cross-functional collaboration," and "revenue growth."

๐Ÿ› ๏ธ Tools & Technologies

  • Affiliate marketing platforms (e.g., Impact Radius)
  • Data analysis and reporting tools
  • CRM and partnership management software
  • Presentation and communication tools

๐Ÿ‘” Cultural Fit Considerations

Company Values: As a leading financial media and data company, Benzinga likely values innovation, data-driven decision-making, and a focus on growth and revenue generation. The company may also prioritize qualities like partnership-building, cross-functional collaboration, and a results-oriented mindset.

Work Style: The Senior Affiliate Partnerships Executive role will likely require a proactive, analytical, and entrepreneurial work style, with the ability to identify and capitalize on new opportunities. The role may also involve a fast-paced, deadline-driven environment, requiring strong prioritization and multitasking skills.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, data-driven, and revenue-focused environment, and whether they have the necessary expertise and drive to excel in an affiliate marketing and lead generation role.

โš ๏ธ Potential Challenges

The Senior Affiliate Partnerships Executive role may involve a high workload, with the need to manage multiple partner relationships, negotiate commission rates, and collaborate across different teams to drive revenue growth. The ability to prioritize effectively and work well under pressure will be crucial for success in this position.

๐Ÿ“ˆ Similar Roles Comparison

This Senior Affiliate Partnerships Executive role is similar to other senior-level positions in the affiliate marketing and lead generation industry, such as Affiliate Marketing Manager, Partnerships Director, or Revenue Optimization Specialist. These roles typically focus on building and managing strategic partnerships, optimizing campaign performance, and driving revenue growth for the organization.

๐Ÿ“ Sample Projects

  • Conduct a comprehensive analysis of the company's existing affiliate partnerships, identify opportunities for commission rate increases, and develop a strategic plan to negotiate and secure higher rates.
  • Identify and vet new potential partners that align with the company's target audience and promotional opportunities, negotiating flat-fee investment agreements to reach high-intent customers.
  • Collaborate with cross-functional teams (e.g., content, marketing, sales) to develop full-funnel packages that leverage multiple promotional elements, such as affiliate marketing, sponsored content, and display advertising.
  • Implement robust reporting and performance tracking systems, providing regular updates to partners and internal stakeholders to demonstrate the impact of the affiliate marketing and lead generation initiatives.

โ“ Key Questions to Ask During Interview

  • Can you tell me more about the company's current affiliate marketing and lead generation strategies, and how this role fits into the broader vision and goals?
  • What are the key challenges and pain points the company is looking to address through this senior-level Affiliate Partnerships position?
  • Can you describe the cross-functional collaboration and reporting processes involved in this role? What are the critical metrics and KPIs that will be used to measure success?
  • What growth opportunities and career progression paths are available for someone in this senior-level role, both within the affiliate marketing function and the broader organization?
  • Can you share more about the company culture and work environment, and how you see the ideal candidate for this position fitting into the team and contributing to the overall success?
  • What specific industry trends or market dynamics are driving the need for this senior-level Affiliate Partnerships Executive role at this time?

๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this Senior Affiliate Partnerships Executive opportunity at Benzinga, applicants should:

  • Carefully review the job description and required qualifications to ensure they meet the criteria.
  • Tailor their resume and cover letter to highlight their relevant experience in affiliate marketing, partnership management, and revenue growth.
  • Research the company, its industry position, and the competitive landscape to demonstrate their understanding of the role and its importance to the organization.
  • Prepare thoughtful questions to ask during the interview that show their strategic thinking and alignment with the company's goals.
  • Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords and buzz phrases.
  • Follow up promptly after the interview to express continued interest and reiterate their fit for the role.