Segment Marketing and Go-to-Market Manager

📌 Core Information

🔹 Job Title: Segment Marketing and Go-to-Market Manager

🔹 Company: SCB – Siam Commercial Bank

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing customer-centric strategies that align with HNWI/UHNWI preferences
• Leading investment and lifestyle marketing campaigns
• Executing integrated marketing across multiple channels
• Ensuring brand consistency and compliance standards

ASSUMPTION: Candidates will likely be involved in a range of strategic marketing initiatives targeting affluent clients, since the role emphasizes developing customized strategies and coordinating globally.

📋 Key Responsibilities

✅ Develop customer-centric marketing strategies tailored to high-net-worth individuals

✅ Lead impactful campaigns incorporating wealth management and lifestyle experiences

✅ Manage marketing activities across various channels ensuring brand consistency

✅ Coordinate with international teams for effective communication and strategy alignment

✅ Identify and manage high-value partnerships, overseeing sponsorship negotiations

✅ Act as a brand guardian, maintaining corporate identity and compliance

ASSUMPTION: Responsibilities might extend to contributing to broader brand strategy and innovation efforts in marketing, given the bank’s focus on transformation and digital initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in Marketing, Business Administration, Mass Communications, or a related field

Experience: At least 8 years in marketing communications or digital marketing, preferably in banking or wealth management

Required Skills:

• Strong knowledge of digital and emerging technologies
• In-depth understanding of affluent client lifestyles
• Ability to manage partnerships and curate lifestyle experiences

Preferred Skills:

• Creative thinking and aesthetic sense, especially related to luxury markets
• Experience with performance tracking of marketing initiatives

ASSUMPTION: Preferred skills likely include familiarity with digital marketing tools and customer relationship management platforms, given the emphasis on digital aptitude.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for industry roles with similar experience requirements

Benefits:

• Healthcare and wellness programs
• Retirement savings plan
• Professional development opportunities

Working Hours: 40 hours per week, primarily standard business hours with potential flexibility for international coordination

ASSUMPTION: Benefits may include travel and leisure discounts, aligning with the lifestyle focus of the role and the market clientele.

📌 Applicant Insights

🔍 Company Context

Industry: Banking and Financial Services, a sector known for stability and significant transformation due to digital innovation

Company Size: 10,001+ employees, indicating ample resources and growth potential

Founded: 1906, making SCB a well-established and deeply rooted entity in the financial sector

Company Description:

• First Thai bank established by royal charter
• Comprehensive range of financial products for retail and corporate clients
• Focus on innovation and transformation to improve infrastructure and competitiveness

Company Specialties:

• Banking and Financial Services
• Investment and Wealth Management
• Corporate Advisory and International Trade Financing

Company Website: SCB Official Site

ASSUMPTION: Given its comprehensive service offerings and large employee base, SCB likely emphasizes employee growth and innovative solutions.

📊 Role Analysis

Career Level: Senior, requiring extensive experience and leadership ability

Reporting Structure: Reports possibly to Director of Marketing or similar high-level position

Work Arrangement: On-site full-time, with potential international travel

Growth Opportunities:

• Leadership roles in marketing strategy and execution
• Potential advancement into broader management or executive positions
• Opportunity to shape brand strategy within a leading bank

ASSUMPTION: This role may lead to executive opportunities due to its strategic nature and alignment with SCB's transformational goals.

🌍 Location & Work Environment

Office Type: Corporate headquarters with modern amenities

Office Location(s): 9 Ratchadapisek Rd., Jatujak, Bangkok, 10900, TH

Geographic Context:

• Centrally located in Bangkok’s financial district
• Access to major transportation hubs
• Diverse and vibrant urban environment

Work Schedule: Standard business hours with possible adjustments for project demands and collaboration

ASSUMPTION: The work environment likely includes collaboration spaces and advanced technological tools, fostered by SCB's innovation focus.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First-round interviews with HR and department heads
• Case presentations or role-specific assessments
• Final interview with senior management or executives

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to lead and execute large-scale marketing campaigns
• Cultural fit and alignment with company values

Application Tips:

• Highlight experience in banking or wealth management
• Demonstrate capability with digital marketing tools
• Emphasize creative problem-solving skills

ATS Keywords: Marketing Strategies, Investment Marketing, Cross-Border Collaboration, Client Management

ASSUMPTION: The selection process will assess digital savviness and alignment with SCB's innovative ethos, given the strategic focus on transformation.

🛠️ Tools & Technologies

• CRM Systems
• Digital Marketing Platforms
• Analytical Tools for Performance Tracking

ASSUMPTION: Proficiency in marketing analytics and digital engagement platforms is likely critical, reflecting the role's emphasis on data-driven marketing.

👔 Cultural Fit Considerations

Company Values:

• Commitment to customer excellence
• Emphasis on innovation and progress
• Integrity and compliance

Work Style:

• Team-oriented and collaborative
• Flexible and adaptive to change
• Passionate about customer-centric solutions

Self-Assessment Questions:

• How do you approach developing marketing strategies for affluent clients?
• What experience do you have with cross-border marketing initiatives?
• How do you ensure compliance while fostering creativity in marketing?

ASSUMPTION: Success at SCB likely requires aligning personal goals with company transformation initiatives and showing a strong customer focus.

⚠️ Potential Challenges

• Navigating cultural differences in cross-border collaborations
• Ensuring brand consistency across diverse campaigns
• Balancing strategic goals with regulatory compliance
• Staying ahead of emerging digital marketing trends

ASSUMPTION: Dealing with complex regulatory environments and rapidly evolving technology may present ongoing challenges for the role.

📈 Similar Roles Comparison

• Similar roles in multinational banks may offer broader geographic scope but potentially less local market focus.
• Roles in tech-savvy financial firms might emphasize digital capabilities even more intensely.
• Comparable positions in luxury brands may stress aesthetic sensibilities and cultural fluency.

ASSUMPTION: Comparatively, this role may provide a unique blend of luxury market focus and financial service expertise.

📝 Sample Projects

• Development of a cross-border luxury travel partnership program
• Execution of integrated lifestyle-themed wealth management campaigns
• Management of an international client summit or exclusive event series

ASSUMPTION: Projects likely reflect a synergy between high-end lifestyle experiences and financial product offerings, leveraging SCB's extensive resources.

❓ Key Questions to Ask During Interview

• What is the company’s strategic vision for marketing in the next 5 years?
• How does SCB measure success for this role?
• What are the main challenges currently facing the marketing team?
• How does SCB support professional development in this role?
• What is the company’s stance on adopting new marketing technologies?

ASSUMPTION: Asking about strategic direction and growth potential will show alignment with SCB's vision and transformation goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SCB career portal using your candidate account
• Ensure your resume highlights relevant marketing and banking experience
• Prepare detailed examples of past work aligning with job requirements
• Include a personalized cover letter emphasizing strategic insights and digital marketing expertise
• Follow up with a thank you message post-interview highlighting key discussion points

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.