A
Full-time
On-site
Netherlands
๐ŸŒ Digital Marketing

SEA Marketer at Action Service Distributie BV

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: SEA Marketer

๐Ÿ”น Company: Action Service Distributie BV

๐Ÿ”น Location: Zwaagdijk-Oost, Netherlands

๐Ÿ”น Job Type: Full-time/Part-time (32-38 hours a week)

๐Ÿ”น Category: Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a SEA Marketer at Action, you'll lead Google Search Advertising efforts across all 12 countries where Action operates. You'll have broad ownership of SEA strategies, working within the Performance Value Stream to drive digital advertising success. This role combines technical expertise with strategic thinking in a rapidly growing retail environment with millions of customers across Europe.

ASSUMPTION: The category is assumed to be Digital Marketing based on the role focusing on Search Engine Advertising (SEA) and being part of the Marketing and Digital department.


๐Ÿ“‹ Key Responsibilities

  • โœ… Manage and optimize Google Search Advertising campaigns across 12 countries
  • โœ… Work closely with Google to identify opportunities and improve ad performance
  • โœ… Conduct in-depth data analysis to optimize advertising efforts
  • โœ… Collaborate with social media experts, SEO specialists, and other digital marketing professionals
  • โœ… Use Channable to manage feeds and automate campaign rollouts across multiple countries
  • โœ… Develop strategies and identify opportunities for growth and improvement
  • โœ… Expand Action's reach into new markets
  • โœ… Implement KPI frameworks to measure campaign performance and drive revenue growth

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree minimum

Experience: Minimum 2 years' experience in SEA, preferably in retail or e-commerce and across multiple countries

Skills:

  • Google search campaign optimization expertise
  • Experience managing Channable as part of a structured approach
  • Structured work approach and attention to detail
  • Strong communication and collaboration skills
  • Strategic thinking abilities
  • Excellent knowledge of English
  • Experience with agile working (scrum) is beneficial

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • 24 days' holiday with option to buy five additional days (based on 38 hours per week)
  • Flexible working hours
  • Option to work 40% from home
  • 15% staff discount on Action purchases
  • Pension scheme
  • Collective health insurance
  • Travel expenses allowance

Industry Comparison: Not specified

ASSUMPTION: While the exact salary is not provided, the benefits package appears competitive for a digital marketing role in the Netherlands, including standard European benefits like pension and health insurance plus company-specific perks.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Action is a major European retail chain with over 2,500 stores across 12 countries and continues to expand.

Company Size: Large enterprise with operations across Europe and millions of customers.

Company Stage: Established and growing retail company with significant market presence.

ASSUMPTION: The company size and stage are inferred from the mention of 2,500+ stores across 12 countries and "tens of millions of fans across Europe."


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level, based on the required minimum of 2 years of experience and the strategic nature of the role.

Reporting Structure: Part of the Performance Value Stream team within Marketing and Digital department.

Team Size/Composition: You'll work within a diverse team including social media experts, SEO specialists, and other digital marketing professionals.

Growth Opportunities: Significant growth potential mentioned, with opportunities for professional development through position changes, innovation projects, or new skills acquisition.

ASSUMPTION: The career level is assessed based on the requirement for at least 2 years of experience and the strategic responsibilities of the role. The exact reporting line is not explicitly stated but inferred from the team structure description.


๐ŸŒ Location & Work Environment

Office Type: Hybrid - 40% remote work option available in coordination with team and manager.

Geographic Context: Zwaagdijk-Oost, Netherlands - approximately 30 minutes by car from Amsterdam on uncongested roads.

Work Schedule: Flexible working hours, 32-38 hours per week.

Regional Considerations: Located at Action's headquarters in the Netherlands, but the role has impact across all 12 European countries where Action operates.

ASSUMPTION: The commute time from Amsterdam is mentioned in the listing but may vary based on specific starting location and time of day.


๐Ÿ’ผ Interview & Application Insights

Typical Process: The company outlines a clear interview process:

  1. Application response within 14 days
  2. First meeting with the manager and a colleague
  3. Online assessment
  4. Second interview with the recruiter and others
  5. Offer and onboarding

Key Assessment Areas: Based on the job description, expect assessment of SEA expertise, strategic thinking abilities, data analysis skills, and collaborative approach.

Application Tips: Highlight your experience with Google Search campaigns, Channable, multi-country SEA management, and retail/e-commerce experience if applicable.

ATS Keywords: SEA, Google Search Advertising, Channable, feed management, digital marketing, retail marketing, e-commerce, campaign optimization, data analysis, agile, scrum.

ASSUMPTION: The assessment areas are based on the requirements stated in the job listing and standard evaluation criteria for similar digital marketing roles.


๐Ÿ› ๏ธ Tools & Technologies

  • Google Ads/Google Search
  • Channable (feed management)
  • Data analysis tools (specific tools not mentioned)
  • Agile/Scrum methodology

ASSUMPTION: While the listing specifically mentions Google Search and Channable, other standard digital marketing and analytics tools would likely be used in this role, though they aren't explicitly named.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Customer focus, teamwork, simplicity, discipline, cost-consciousness, and respect.

Work Style: Data-driven, agile, collaborative, with emphasis on innovation and growth.

Self-Assessment: Consider if you:

  • Enjoy working in a fast-paced retail environment
  • Are excited by the challenge of maintaining consistent brand voice across multiple countries
  • Thrive in a data-driven culture
  • Are interested in a role with broad impact across multiple markets
  • Value sustainability and social responsibility (as highlighted in their CSR initiatives)

โš ๏ธ Potential Challenges

  • Managing SEA campaigns across 12 different countries will require strong organizational skills and cultural awareness
  • Balancing strategic thinking with hands-on campaign management
  • Coordination with multiple stakeholders across different markets
  • Working within the constraints of a cost-conscious retail environment

ASSUMPTION: These challenges are inferred from the scope of responsibilities and the multinational nature of the role. The actual challenges may vary based on team structure and specific business priorities.


๐Ÿ“ˆ Similar Roles Comparison

This SEA Marketer role differs from many digital marketing positions by offering:

  • Broader geographic scope (12 countries) than many similar positions that focus on 1-3 markets
  • Focus specifically on Search Engine Advertising rather than general digital marketing
  • Connection to a major European retail operation rather than a pure e-commerce business
  • More strategic input than typically offered in mid-level digital marketing roles

ASSUMPTION: This comparison is based on standard industry patterns for SEA/SEM specialist roles within large retail organizations.


๐Ÿ“ Sample Projects

  • Developing automated campaign structures in Channable to efficiently scale across multiple countries
  • Analyzing performance data to identify optimization opportunities across different markets
  • Creating a consistent KPI framework to measure and compare campaigns across all 12 countries
  • Collaborating with local teams to adapt global strategies to regional markets
  • Testing new ad formats or targeting approaches and scaling successful initiatives

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common SEA marketing initiatives.


โ“ Key Questions to Ask During Interview

  1. How do you balance global SEA strategies with local market needs across the 12 countries?
  2. What are the key performance indicators you use to measure success in your SEA campaigns?
  3. How does the SEA strategy integrate with Action's broader omnichannel retail approach?
  4. What are the biggest challenges and opportunities you see for SEA marketing at Action in the next 1-2 years?
  5. How is the Performance Value Stream structured, and how does it interact with other teams?
  6. Can you share an example of a successful SEA campaign or approach that has been particularly effective for Action?

ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Prepare your application: Highlight your SEA experience, particularly with Google Search and Channable if applicable. Emphasize any retail or e-commerce experience across multiple countries.
  2. Optimize your resume: Include key terms like "SEA," "Google Search Advertising," "Channable," "feed management," "campaign optimization," and "data analysis" to ensure your application passes ATS screening.
  3. Research Action: Familiarize yourself with Action's presence in different European markets and their approach to retail.
  4. Prepare for assessment: Be ready to demonstrate both technical SEA knowledge and strategic thinking abilities.
  5. Apply directly: Submit your application through Action's official channels and prepare for a response within 14 days.
  6. Contact point: Note that throughout the process, your recruiter will be your permanent point of contact for any questions.