🔹 Job Title: Salesforce Campaign Specialist
🔹 Company: TD
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing Technology
ASSUMPTION: Job type is assumed to be full-time based on the listed 37.5 hours work week. Category is assumed to be Marketing Technology based on the role focusing on Salesforce Marketing Cloud and campaign management.
As a Salesforce Campaign Specialist at TD, you'll be a key member of the North American Growth Marketing team and Salesforce Center of Excellence (COE). You'll design, execute, and optimize personalized marketing campaigns through Salesforce Marketing Cloud, working with cross-functional teams to deliver journey orchestration initiatives as part of TD's marketing ecosystem modernization efforts. This role bridges technical marketing automation expertise with strategic marketing objectives to deliver relevant, timely communications to customers through their preferred channels.
Education: Not specified
Experience:
Skills:
Preferred Qualifications:
Salary Range: $91,200 - $136,800 CAD
Benefits: TD mentions a Total Rewards package that includes health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.
Industry Comparison: This salary range is competitive for marketing technology specialists in Toronto, particularly in the financial services sector where technical marketing skills command premium compensation.
ASSUMPTION: The industry comparison is based on typical compensation patterns for Salesforce specialists in the banking/financial services sector in major Canadian metropolitan areas like Toronto.
Industry Position: TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores, serving over 27 million households and businesses in Canada, the United States, and globally.
Company Size: Large enterprise with more than 95,000 employees (referred to as "colleagues" in TD's corporate language).
Company Stage: Established enterprise undergoing digital transformation of its marketing capabilities.
Career Level: Mid to Senior level, based on the required 3+ years of specialized experience
Reporting Structure: This role likely reports to a manager within the Salesforce COE team, which itself appears to be part of the North American Growth Marketing department
Team Size/Composition: Not specified, but the role indicates collaboration with Integrated Marketing Strategy leads and cross-functional teams
Growth Opportunities: TD emphasizes career development conversations, mentoring programs, and potential for advancement within the organization
ASSUMPTION: The reporting structure is inferred based on the role's positioning within the Salesforce COE and typical organizational structures in enterprise marketing departments.
Office Type: In-office work is indicated with a specified work location of Toronto, Ontario, Canada
Geographic Context: Toronto is Canada's largest city and a major financial hub with numerous banking headquarters. It offers a diverse urban environment with high cost of living relative to most Canadian cities.
Work Schedule: 37.5 hours per week (standard full-time schedule)
Regional Considerations: Toronto has excellent public transportation and is a culturally diverse city. Working in the financial district typically provides access to numerous amenities and networking opportunities within the financial services sector.
Typical Process: TD mentions they reach out to candidates of interest to schedule interviews, with outcomes communicated by email or phone.
Key Assessment Areas: Experience with Salesforce Marketing Cloud, technical marketing automation skills, cross-functional collaboration capabilities, and project management abilities are likely to be key evaluation areas.
Application Tips: Highlight concrete examples of SFMC campaigns you've executed, focusing on personalization techniques, journey orchestration complexity, and measurable results. Demonstrate your technical skills (AMPscript, SQL, HTML/CSS) with specific use cases.
ATS Keywords: Salesforce Marketing Cloud, SFMC, Journey Builder, Email Studio, Automation Studio, Data Extensions, AMPscript, SQL, journey orchestration, personalization, campaign management, segmentation, CRM, HTML, CSS.
ASSUMPTION: These interview insights are based on standard hiring practices in marketing technology roles and the specific technical skills emphasized in the job description.
ASSUMPTION: While these tools are explicitly mentioned, proficiency with standard marketing analytics tools would likely be beneficial though not specifically listed in the requirements.
Company Values: TD emphasizes being "The Better Bank" with a focus on customer experience, colleague development, and community enrichment. The company appears to value innovation and digital transformation.
Work Style: The role requires both collaborative work with cross-functional teams and autonomous capability. The preferred qualifications suggest an environment that involves navigating ambiguity in a matrixed reporting structure.
Self-Assessment: Consider your comfort level with:
ASSUMPTION: The cultural elements are inferred from TD's corporate statements in the job listing and typical values in enterprise banking environments undergoing digital transformation.
ASSUMPTION: These challenges are inferred based on the nature of the role, the enterprise banking environment, and typical obstacles in marketing technology positions during digital transformation.
This Salesforce Campaign Specialist role at TD differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard marketing technology role delineations across the industry.
ASSUMPTION: These sample projects are illustrative examples based on the listed responsibilities and typical Salesforce Marketing Cloud use cases in financial services.
ASSUMPTION: These questions are suggested based on important considerations for a Salesforce Campaign Specialist role in a financial services environment.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.