Retail & Growth Verticals Marketing Manager
Takeaway📌 Core Information
🔹 Job Title: Retail & Growth Verticals Marketing Manager
🔹 Company: Takeaway (Just Eat Takeaway.com/Skip)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Retail & Growth Verticals Marketing Manager at Just Eat Takeaway.com (Skip in Canada), you'll own the partner marketing strategy for the company's retail division. You'll develop and execute end-to-end marketing campaigns for partners in select retail categories like grocery, household essentials, pharmacy, and convenience. The role requires expertise in consumer psychology, behavioral triggers, and retention strategies to transform occasional users into loyal customers through data-driven experimentation and lifecycle marketing.
ASSUMPTION: This is a mid to senior-level marketing position based on the years of experience required and the strategic responsibility of owning an entire vertical's marketing strategy.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns to deliver key KPIs for growth vertical business, aligned with company objectives and brand strategy
✅ Create compelling presentations to ensure alignment and buy-in from both internal and external stakeholders
✅ Leverage market insights, consumer trends, and customer data to drive engagement and sales
✅ Collaborate with Skip's Partnership team to identify growth opportunities and develop marketing plans
✅ Work with cross-functional teams including Brand, Customer Engagement, and Product Development
✅ Analyze campaign performance and business trends to optimize strategies and maximize ROI
✅ Monitor retail industry developments and emerging trends in delivery and logistics
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 5+ years in marketing, particularly in designing/executing direct marketing campaigns and running promotions
Skills:
- Strong analytical skills with ability to interpret data
- Exceptional presentation skills
- Excellent communication and collaboration skills
- Multi-project and stakeholder management abilities
- Proficiency with marketing metrics and performance measurement
- Self-starter mentality with ability to work autonomously
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Hybrid work arrangement (3 days in office)
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level (5+ years experience) and location (Toronto), marketing managers in this field typically earn between CAD $80,000-$110,000 annually, but this is an estimate based on industry standards and not stated in the job posting.
📌 Applicant Insights
🔍 Company Context
Industry Position: Just Eat Takeaway.com (JET) is a global leader in online food delivery, connecting 90 million customers with nearly 700,000 partners across 20 countries. In Canada, the company operates as Skip. The company processed nearly 1 billion orders globally last year.
Company Size: Large global enterprise
Company Stage: Established market leader with growth focus
ASSUMPTION: While the company size isn't explicitly stated, the scale of operations (90 million customers, 700,000 partners, 20 countries) indicates this is a large enterprise company.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated, but the company emphasizes "opportunity, growth, and something meaningful" for employees
ASSUMPTION: Based on the requirement for 5+ years of experience and ownership of an entire vertical's marketing strategy, this appears to be a mid to senior-level role. The position likely reports to a Marketing Director or Head of Marketing, though this isn't explicitly stated.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office)
Geographic Context: Toronto is Canada's largest city and a major business hub with a significant tech and marketing sector
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Toronto has a competitive job market, particularly in marketing, with a high cost of living compared to other Canadian cities
ASSUMPTION: The standard work schedule is assumed to be regular business hours since no alternative schedule is mentioned, which is typical for marketing roles in large enterprises.
💼 Interview & Application Insights
Typical Process: Resume screening, phone/video interview, in-person/panel interview with stakeholders, possible case study or presentation
Key Assessment Areas: Marketing campaign experience, analytical abilities, presentation skills, stakeholder management, retail industry knowledge
Application Tips: Highlight experience with end-to-end marketing campaigns, data-driven decision making, and collaboration with cross-functional teams
ATS Keywords: retail marketing, growth marketing, partner marketing, campaign execution, data analytics, consumer psychology, lifecycle marketing, retention strategies, KPI tracking
ASSUMPTION: These insights are based on standard interview practices for marketing management roles at large enterprises and are not explicitly stated in the job posting.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role likely requires proficiency with:
- Marketing analytics platforms
- CRM systems
- Campaign management tools
- Data visualization software
- Presentation tools (PowerPoint, Google Slides)
- Project management software
ASSUMPTION: These tools represent industry-standard technologies typically used in marketing management roles and are not explicitly mentioned in the job posting.
👔 Cultural Fit Considerations
Company Values: Diversity and inclusion, equality, innovation, growth mindset
Work Style: Fast-paced, collaborative, autonomous, results-driven
Self-Assessment: Consider if you:
- Thrive in a dynamic, fast-growing environment
- Are comfortable balancing strategic thinking with hands-on execution
- Enjoy data-driven decision making
- Can work autonomously while collaborating across departments
- Are passionate about retail marketing and consumer behavior
ASSUMPTION: The work style is inferred from phrases like "fast-paced environment," "scrappy self-starter," and emphasis on collaboration with multiple teams.
⚠️ Potential Challenges
Based on the job description, potential challenges may include:
- Balancing multiple stakeholder needs (internal teams and external partners)
- Managing campaigns across diverse retail categories (grocery, pharmacy, convenience, etc.)
- Adapting quickly in a competitive delivery market
- Meeting aggressive growth targets in emerging verticals
- Navigating a hybrid work environment (3 days in office)
ASSUMPTION: These challenges are inferred from the nature of the role and industry context rather than explicitly stated challenges.
📈 Similar Roles Comparison
This role differs from traditional marketing manager positions in its focus on retail partnerships within a delivery platform. Unlike standard retail marketing roles, it combines elements of:
- Partner Marketing Manager: Similar focus on partnership marketing but with specific retail vertical focus
- Category Marketing Manager: Similar category ownership but with greater emphasis on partner relationships
- Growth Marketing Manager: Similar focus on user acquisition and retention but specifically for retail categories
ASSUMPTION: This comparison is based on standard industry role structures and not explicitly outlined in the job description.
📝 Sample Projects
Based on the listed responsibilities, projects might include:
- Developing a quarterly promotional calendar for grocery delivery partners
- Creating a customer segmentation strategy to increase order frequency from convenience store users
- Analyzing customer behavior data to optimize incentive structures for pharmacy orders
- Collaborating with the partnership team to develop marketing plans for new retail categories
- Designing and executing a retention campaign for first-time retail purchasers
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and not actual projects mentioned in the job description.
❓ Key Questions to Ask During Interview
- How does the retail vertical's growth strategy integrate with Skip's overall business objectives?
- What are the biggest challenges currently facing the retail delivery business that marketing needs to address?
- How do you measure success for marketing campaigns in the retail vertical?
- What's the collaboration process like between marketing, partnerships, and product teams?
- How has the retail vertical evolved since its inception, and where do you see it heading in the next 1-2 years?
- What resources and team support would be available for executing the retail marketing strategy?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume to highlight relevant retail or growth marketing experience, with emphasis on campaign execution and data-driven decision making
- Include key terms like "partner marketing," "retail marketing," "consumer behavior," and "campaign optimization" to pass ATS screening
- Prepare portfolio examples of marketing campaigns you've led, especially those with measurable results
- Research Just Eat Takeaway.com's market position in Canada (as Skip) and their competition in the retail delivery space
- Connect with current or former employees on LinkedIn to gain insights about the company culture
- Prepare specific examples demonstrating your analytical skills, presentation abilities, and stakeholder management experience