📌 Core Information
🔹 Job Title: Retail Data Partnership Acquisition (Tech and Durable)
🔹 Company: NielsenIQ
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, Hybrid
🔹 Category: Data & Analytics, Sales
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Hybrid (based in Northern Italy with some remote work)
🚀 Job Overview
Key aspects of this role include:
- Establishing data partnerships with medium-small retailers across various distribution channels
- Identifying key industry touchpoints and engaging with them
- Improving coverage through retailer recruitment and diversifying data sourcing methods
- Refining GfK’s value proposition and pitch documents
- Maintaining close relationships with data science and operations teams
- Building action plans, managing pipelines, and negotiating agreements with new partners
ASSUMPTION: This role requires a strategic mindset, strong sales skills, and a deep understanding of the data analytics industry to drive recruitment targets and enhance retail data partnerships.
📋 Key Responsibilities
✅ Identify and engage with vital industry touchpoints to introduce and promote NIQ’s Tech and Durable data partnership model
✅ Investigate and facilitate new data sourcing using various methods to expand and diversify the reach of NIQ’s data partnerships
✅ Take a leading role in refining and enhancing GfK’s value proposition by understanding industry dynamics and customer needs
✅ Provide expert feedback on pitch documents to ensure they are compelling and aligned with industry expectations and standards
✅ Maintain close relationships with data science and operations teams to finetune universe studies and integrate new retailers and banners
✅ Build action plans, manage pipelines, and negotiate agreements with new partners
ASSUMPTION: The successful execution of these responsibilities is expected to elevate retail data partnerships, enhance service quality, and open new business opportunities for GfK in the Tech and Durable markets in Italy.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 3-5+ years of related experience in sales, business development, or a similar role within the data analytics industry
Required Skills:
- Proven sales skills and developed sales expertise in target scope
- Solid understanding of data analytics industry, business model, products, services, and solutions
- Solid understanding of market trends and their interdependencies impacting customers
- Fluency in Italian and English language
- Availability to visit clients located mainly in Central/Northern Italy (candidate’s car availability is a plus)
Preferred Skills:
- Experience working with retailers in the Tech and Durable goods sector
- Knowledge of market research or consumer insights industry
ASSUMPTION: Candidates with experience in retail, market research, or consumer insights may have an advantage in this role, but a strong sales background and industry understanding are the most critical qualifications.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (based on industry standards for similar roles in Milan)
Benefits:
- Flexible working environment
- Health insurance
- Parental leave
- Life assurance
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Milan. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees worldwide, with a presence in over 100 markets covering more than 90% of the world’s population.
Founded: NielsenIQ was founded in 2023, following the combination of Nielsen and GfK.
Company Description:
- NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- The company offers a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, providing the Full View™.
- NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
Company Specialties:
- Consumer Intelligence
- Retail Measurement
- Consumer Behavior Analysis
- Data Analytics
- Market Research
Company Website: https://nielseniq.com/global/en/
ASSUMPTION: NielsenIQ’s global presence and extensive market coverage make it an attractive employer for candidates seeking international career opportunities in the consumer intelligence and data analytics fields.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and career advancement within the company
Reporting Structure: This role reports directly to the Retail Partnership Manager and works closely with data science and operations teams
Work Arrangement: Hybrid, with a base in Northern Italy and some remote work. Mutually agreed travel will be required for industry events and face-to-face meetings
Growth Opportunities:
- Progression to senior roles within the Retail Partnership team or other departments
- Expansion of responsibilities and leadership opportunities as the team and company grow
- International career opportunities within NielsenIQ’s global network
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in the consumer intelligence and data analytics industries.
🌍 Location & Work Environment
Office Type: Hybrid, with a base in Milan and some remote work
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and the capital of the Lombardy region
- The city is a major commercial, financial, and cultural hub, with a strong focus on fashion, design, and technology
- Milan has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, with some flexibility for hybrid work arrangement
ASSUMPTION: Milan’s vibrant business environment and cultural offerings make it an attractive location for professionals in the consumer intelligence and data analytics fields.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Retail Partnership Manager and a member of the data science team
- Final interview with the Head of Retail Partnerships
Key Assessment Areas:
- Sales skills and industry knowledge
- Understanding of market trends and customer needs
- Communication and presentation skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills
- Prepare for behavioral interview questions that focus on your sales approach, problem-solving skills, and ability to work collaboratively with cross-functional teams
- Research NielsenIQ and the Retail Partnership team to demonstrate your interest and understanding of the company and role
ATS Keywords: Retail Partnership, Data Analytics, Sales, Market Research, Consumer Intelligence, Tech and Durable Goods, Industry Touchpoints, Retail Recruitment, Value Proposition, Pitch Documents, Data Sourcing, Action Plans, Pipeline Management, Negotiation
ASSUMPTION: NielsenIQ’s interview process is designed to assess candidates’ sales skills, industry knowledge, and cultural fit within the Retail Partnership team and the broader organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for sales and data analytics professionals, with a focus on CRM software and data visualization tools for managing pipelines and analyzing market trends.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric
- Inclusive and diverse
- Collaborative and agile
- Data-driven and innovative
Work Style:
- Dynamic and fast-paced
- Results-oriented and goal-driven
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with NielsenIQ’s consumer-centric value proposition, and how would you refine it for the Tech and Durable goods sector?
- Describe a time when you had to adapt your sales approach to a new industry or market. How did you identify key touchpoints and engage with them?
- How do you prioritize and manage your pipeline, and how do you ensure you’re focusing on the most valuable opportunities?
ASSUMPTION: NielsenIQ values candidates who are consumer-centric, collaborative, and adaptable, with a strong focus on results and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Managing a large pipeline of retailer prospects and maintaining focus on high-priority opportunities
- Balancing remote work and in-person client meetings, requiring flexibility and time management skills
- Navigating the unique dynamics and requirements of the Tech and Durable goods sector
- Adapting to NielsenIQ’s fast-paced and dynamic work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-oriented mindset to succeed in this role.
📈 Similar Roles Comparison
- Compared to other retail partnership roles, this position focuses more on data partnerships and less on traditional retail relationships
- This role requires a strong understanding of data analytics and market trends, unlike similar roles in other industries
- Career progression in this role may lead to senior positions within the Retail Partnership team or other departments, offering more diverse growth opportunities than similar roles in smaller organizations
ASSUMPTION: This role offers unique growth and development opportunities for candidates interested in the consumer intelligence and data analytics industries.
📝 Sample Projects
- Developing a targeted outreach campaign to engage with key industry touchpoints in the Tech and Durable goods sector
- Conducting market research to identify new data sourcing opportunities and refine GfK’s value proposition
- Collaborating with the data science team to optimize universe studies and integrate new retailers and banners into NIQ’s data partnerships
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, requiring strong sales skills, industry knowledge, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Retail Partnership team and NielsenIQ’s global strategy?
- What are the most pressing challenges facing the Tech and Durable goods sector, and how can this role address them?
- How does NielsenIQ support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does NielsenIQ foster a culture of collaboration and innovation within its teams?
ASSUMPTION: These interview questions help candidates understand the strategic importance of this role, the company’s growth plans, and the opportunities for professional development and career advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills
- Prepare for behavioral interview questions that focus on your sales approach, problem-solving skills, and ability to work collaboratively with cross-functional teams
- Research NielsenIQ and the Retail Partnership team to demonstrate your interest and understanding of the company and role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.