## 📌 Core Information
🔹 **Job Title:** Remote Marketing Executive - UK & Ireland
🔹 **Company:** VRP Consulting
🔹 **Location:** Dublin, Dublin, Ireland
🔹 **Job Type:** Full-time
🔹 **Category:** 🏠 Remote Marketing
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## 📌 Essential Job Details
### 🚀 Job Overview
This role is a hands-on marketing position responsible for managing the regional marketing strategy and execution for the UK and Ireland markets. As the go-to marketing resource for the local area, you will collaborate closely with the regional sales teams to support their activities, ensuring all marketing campaigns and events are properly planned, promoted, and executed to a high standard. You will work closely with the central marketing team to align on plans, leverage resources, and report on results.
**ASSUMPTION:** The role is focused on the UK and Ireland markets, but the company has a global presence with offices across 12 countries. The successful candidate will need strong regional market knowledge as well as the ability to work effectively with a centralized marketing function.
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### 📋 Key Responsibilities
✅ Develop and execute a comprehensive regional go-to-market strategy for the UK and Ireland markets
✅ Plan, implement, and track various marketing campaigns to generate leads and build brand awareness
✅ Conduct competitor analysis to understand the local market landscape and positioning
✅ Ensure the VRP brand is represented consistently in line with company guidelines
✅ Collaborate closely with regional sales teams to support their activities and facilitate lead generation
✅ Organize and manage all in-person and digital events for the UK and Ireland, including webinars, tradeshows, and partner events
✅ Contribute to marketing team meetings and collaborate on cross-regional initiatives
✅ Maintain up-to-date knowledge of the Salesforce ecosystem and latest marketing trends
**ASSUMPTION:** The role requires a hands-on approach to regional marketing, including both strategic planning and tactical execution. The successful candidate will need to balance national-level oversight with localized activities.
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### 🎯 Required Qualifications
**Education:** Not specified
**Experience:**
- 3+ years of B2B marketing experience
- Previous experience in the Salesforce ecosystem
- Track record of executing successful multi-channel marketing campaigns
- Proven event planning and management expertise
**Skills:**
- Strong understanding of the UK and Ireland markets and current trends
- Proficiency in digital/social media marketing and Google Workspace
- Excellent project management and collaboration skills
- Analytical mindset with the ability to track and optimize campaign performance
**ASSUMPTION:** The role requires significant prior experience in B2B marketing, specifically within the Salesforce ecosystem. Familiarity with the UK and Ireland markets, as well as digital/social media marketing skills, are essential for success in this position.
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not specified
**Industry Comparison:** Based on similar remote marketing roles for Salesforce consulting firms in the UK and Ireland, the expected salary range is likely between £45,000 - £65,000 per annum.
**ASSUMPTION:** The salary range is estimated based on industry data for comparable roles in the region, but the actual compensation offered by VRP Consulting may vary.
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## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** VRP Consulting is a leading Salesforce consulting firm, recognized as a Salesforce Product Development Outsourcer (PDO) and winner of Salesforce Innovation Awards in 2020 and 2022. This positions them as one of the top Salesforce consulting companies in the market.
**Company Size:** VRP Consulting has a global presence with 16 offices across 12 countries and over 2,000 successful projects deployed.
**Company Stage:** As an established and fast-growing Salesforce consulting firm, VRP Consulting is likely in a growth or enterprise stage.
**ASSUMPTION:** The company's industry recognition, global footprint, and track record of successful projects suggest it is a well-established and reputable player in the Salesforce consulting space.
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### 📊 Role Analysis
**Career Level:** This role is likely at the mid-level or senior level, requiring 3+ years of relevant B2B marketing experience.
**Reporting Structure:** The marketing executive will work closely with the regional sales teams and collaborate with the central marketing function, but the specific reporting structure is not provided.
**Team Size/Composition:** The size and composition of the regional marketing team are not specified, but it is likely part of a larger marketing organization supporting the company's global operations.
**Growth Opportunities:** The role offers opportunities for career progression within the company's growing marketing and Salesforce consulting functions.
**ASSUMPTION:** The position requires significant prior experience and is positioned as a senior-level regional marketing role with potential for advancement within the organization.
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### 🌍 Location & Work Environment
**Office Type:** This is a remote position covering the UK and Ireland markets, with the main office location in Dublin, Ireland.
**Geographic Context:** Dublin is a major tech hub in Europe, with a thriving Salesforce ecosystem and high cost of living.
**Work Schedule:** The work schedule is not specified, but is likely to be in line with standard full-time employment in the region.
**Regional Considerations:** Applicants should be familiar with the cultural and business norms of the UK and Ireland markets, as well as comfortable working in a remote/distributed environment.
**ASSUMPTION:** The remote work environment requires strong self-discipline and the ability to effectively collaborate with teams across different locations.
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### 💼 Interview & Application Insights
**Typical Process:** The interview process is likely to include an initial phone/video screening, followed by one or more in-person or remote interviews with the marketing team and relevant stakeholders.
**Key Assessment Areas:** Employers will likely evaluate the candidate's regional market knowledge, marketing campaign planning and execution skills, event management experience, and ability to work cross-functionally with sales teams.
**Application Tips:** Applicants should highlight their Salesforce ecosystem expertise, demonstrate a track record of successful regional marketing initiatives, and emphasize their collaborative and analytical abilities.
**ATS Keywords:** Relevant keywords to include in applications may include "Salesforce marketing", "regional marketing strategy", "event planning", "lead generation", and "multi-channel campaigns".
**ASSUMPTION:** The interview process and application assessment criteria are based on standard practices for senior-level marketing roles in the Salesforce consulting industry.
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### 🛠️ Tools & Technologies
- Salesforce platform and related ecosystem tools
- Digital marketing platforms (e.g., email, social media, content management)
- Google Workspace (Gmail, Docs, Sheets, etc.)
- Project management and collaboration tools
**ASSUMPTION:** The role will require proficiency in a range of marketing and business software tools, with a focus on Salesforce-related technologies.
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### 👔 Cultural Fit Considerations
**Company Values:** Based on the company's focus on the Salesforce ecosystem, innovation, and team development, the culture is likely to be dynamic, collaborative, and committed to professional growth.
**Work Style:** The role requires a proactive, results-oriented approach, with the ability to work independently as well as in cross-functional teams.
**Self-Assessment:** Applicants should consider their comfort level with remote work, aptitude for strategic marketing planning, and passion for the Salesforce industry.
**ASSUMPTION:** The company culture values innovation, teamwork, and continuous learning, which may appeal to marketing professionals seeking a dynamic, fast-paced work environment.
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### ⚠️ Potential Challenges
- Balancing regional marketing responsibilities with coordination with the central marketing team
- Keeping up with the rapidly evolving Salesforce ecosystem and adapting marketing strategies accordingly
- Effectively managing multiple marketing campaigns and events simultaneously across the UK and Ireland markets
**ASSUMPTION:** The broad scope of responsibilities and the need to navigate both regional and global marketing functions may present challenges for the successful candidate.
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### 📈 Similar Roles Comparison
This remote marketing executive role is similar to other regional or country-specific marketing positions within Salesforce consulting firms or software companies, where the focus is on executing localized marketing strategies while aligning with centralized marketing efforts. Key differences may include the specific geographic focus, the scale of the organization, and the level of autonomy granted to the regional marketing team.
**ASSUMPTION:** The role is positioned as a senior-level marketing position within a global Salesforce consulting firm, which may differentiate it from more entry-level or generalist regional marketing roles.
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### 📝 Sample Projects
- Develop and implement a comprehensive regional go-to-market strategy for the UK and Ireland markets, including targeted marketing campaigns, event planning, and sales enablement
- Conduct in-depth competitor analysis to understand the local competitive landscape and identify opportunities for differentiation
- Collaborate with the central marketing team to create localized marketing materials, such as case studies, webinar presentations, and sales collateral
- Organize and manage regional events, such as Salesforce Basecamp, partner events, and industry tradeshows, to generate leads and build brand awareness
- Implement and optimize email marketing campaigns, including lead nurturing, to support the regional sales team's efforts
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the typical work they may encounter in this role.
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### ❓ Key Questions to Ask During Interview
1. Can you provide more details about the regional marketing team's structure and how it collaborates with the central marketing function?
2. What are the primary marketing channels and tactics that have been most effective in the UK and Ireland markets for VRP Consulting?
3. How does VRP Consulting measure the success of regional marketing initiatives, and what are the key performance indicators you would be responsible for tracking?
4. Can you share examples of recent marketing campaigns or events that were tailored to the local market needs and how they were received?
5. What are the company's plans for growth and expansion in the UK and Ireland markets, and how would this role support those objectives?
6. Can you describe the professional development opportunities and career progression paths available for marketing team members at VRP Consulting?
**ASSUMPTION:** These questions are designed to help the candidate better understand the regional dynamics, marketing strategy, and growth plans of the organization, as well as the potential for professional development in this role.
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To apply for this Remote Marketing Executive role at VRP Consulting, consider the following steps:
1. Carefully review the job description and requirements to ensure you meet the qualifications.
2. Tailor your resume and cover letter to highlight your relevant experience in regional B2B marketing, particularly within the Salesforce ecosystem.
3. Research the company, its market position, and the UK/Ireland tech landscape to demonstrate your understanding of the role and the industry.
4. Prepare thoughtful questions to ask during the interview, focusing on the regional dynamics, marketing strategy, and professional development opportunities.
5. Be prepared to discuss your project management skills, campaign planning and execution expertise, and ability to collaborate cross-functionally with sales teams.
6. If invited to the interview process, be sure to emphasize your enthusiasm for the Salesforce industry and your passion for driving measurable marketing results in a remote work environment.
Remember to tailor your application materials and interview approach to align with the company's culture and values. Good luck with your application!