Remote Marketing Executive - UK & Ireland

📌 Core Information

🔹 Job Title: Remote Marketing Executive - UK & Ireland
🔹 Company: VRP Consulting
🔹 Location: Dublin, Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: 🏠 Remote Marketing

📌 Essential Job Details

🚀 Job Overview

This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy execution for the UK and Ireland markets. You will be the go-to person for local marketing requests, working closely with regional sales teams to support their sales activities and ensure all marketing efforts are properly planned, promoted, and executed.

📋 Key Responsibilities

• Adopt a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standard
• Create, plan, and track various types of marketing campaigns
• Complete competitor analysis - including global competitor presence in the region as well as local competitors
• Ensure the VRP brand is represented according to our brand guidelines
• Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localized presentations
• Act as the main point of contact from marketing for all regional departments
• Help prepare and set up email campaigns and collaborate with regional lead gens/sales representatives
• Organize all in-person and digital regional events, such as VRP business breakfasts, partner events, Basecamps, tradeshows, and webinars
• Collaborate with partners organizing joint events
• Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups
• Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal
• Maintain and create case studies for the region
• Identify and plan for award submissions

🎯 Required Qualifications

Education: Not specified
Experience: Mandatory: Experience in leading and coordinating marketing campaigns that generate leads, previous marketing experience within the Salesforce ecosystem, strong understanding of the region, including current trends and market demands, experience creating and running local events to create demand and awareness. Preferred: 3+ years' experience in B2B marketing, experience in executing multi-channel campaigns, experience in regional/global marketing, proven track record in event organization, marketing planning/execution/tracking exposure, deep understanding of the digital/social media industry, Google Workspace exposure. Skills: Strong understanding of the Salesforce ecosystem, marketing campaign management, event organization, regional/global marketing, data-driven decision making, collaboration with sales teams, digital/social media expertise, presentation and communication skills.

💰 Compensation & Benefits

Salary Range: Not specified
Benefits: Not specified

The compensation and benefits details were not provided in the original job listing. Typical benefits for a marketing role in this industry and location may include health insurance, retirement contributions, paid time off, professional development opportunities, and potentially bonuses or stock options. The salary range would likely be competitive for the Dublin, Ireland market and commensurate with the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry Position: VRP Consulting is a Salesforce consulting company that has won Salesforce Innovation Awards in 2022 and 2020. They are one of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide, positioning them as one of the top Salesforce consulting companies in the market. Company Size: Not specified, but the listing mentions they have 26 years in the market, 16 offices across 12 countries, and have completed over 2,000 successful projects, indicating a sizable global operation. Company Stage: Established and fast-growing, as indicated by their industry awards and global presence.

📊 Role Analysis

Career Level: This appears to be a mid-level or senior-level marketing role, given the required experience and responsibilities. Reporting Structure: The role will work closely with the central marketing team and regional sales teams, but the specific reporting structure is not provided. Team Size/Composition: The role will collaborate with various regional and global teams, but the exact team size or composition is not specified. Growth Opportunities: The role offers the opportunity to gain experience in regional and global marketing within the Salesforce ecosystem, which could lead to further career advancement.

🌍 Location & Work Environment

Office Type: This is a remote position based in Dublin, Ireland. Geographic Context: Dublin is a major tech hub in Europe, with a thriving Salesforce ecosystem and opportunities for career growth. Work Schedule: The job listing does not specify the work schedule, but a full-time remote position would typically involve standard business hours. Regional Considerations: As a remote role in Ireland, applicants should be comfortable working in a global, cross-cultural environment and may need to coordinate with teams in different time zones.

💼 Interview & Application Insights

Typical Process: The interview process for this role is likely to include an initial phone/video screen, followed by one or more in-person or virtual interviews with the marketing team and key stakeholders. Candidates may also be asked to complete a marketing campaign or project-based assessment. Key Assessment Areas: Employers will likely evaluate the candidate's marketing campaign management experience, Salesforce ecosystem knowledge, regional/global marketing expertise, event organization skills, and ability to collaborate with sales teams. Application Tips: Applicants should highlight their relevant marketing experience, especially within the Salesforce ecosystem, and demonstrate their understanding of the regional market and ability to execute successful marketing campaigns. They should also emphasize their teamwork and communication skills. ATS Keywords: Relevant keywords to include in the application/resume include: Salesforce, marketing campaigns, regional marketing, event organization, lead generation, digital marketing, social media, CRM, Salesforce ecosystem, and Salesforce partner.

🛠️ Tools & Technologies

The role will likely involve the use of various marketing and sales tools, including:

• Salesforce CRM
• Marketing automation platforms (e.g., Pardot, Marketo)
• Email marketing tools
• Social media management platforms
• Google Workspace (e.g., Google Docs, Sheets, Slides)
• Project management software
• Analytics and reporting tools

👔 Cultural Fit Considerations

Company Values: Based on the company description, VRP Consulting values innovation, expertise, and a dynamic, fun work environment. They are committed to investing in their teams and providing professional development opportunities. Work Style: The role requires a collaborative approach, working closely with both the central marketing team and regional sales teams. It also involves a high degree of execution and project management, suggesting a fast-paced, results-oriented work environment. Self-Assessment: Applicants should consider whether they thrive in a global, cross-cultural setting, have a passion for the Salesforce ecosystem, and are able to balance strategic planning with hands-on execution of marketing campaigns and events.

⚠️ Potential Challenges

The main potential challenges for this role include:

• Coordinating marketing efforts across multiple regions and time zones
• Maintaining a deep understanding of the Salesforce ecosystem and rapidly evolving product offerings
• Balancing strategic planning with the execution of various marketing campaigns and events
• Collaborating effectively with both the central marketing team and regional sales teams

📈 Similar Roles Comparison

This role is similar to a Regional Marketing Manager or Marketing Coordinator position, with a focus on executing marketing strategies for a specific geographic area. However, the emphasis on the Salesforce ecosystem and the need for deep product knowledge sets this role apart from more general regional marketing roles.

📝 Sample Projects

Some sample projects and tasks that a Remote Marketing Executive - UK & Ireland might work on include:

• Developing and implementing a regional go-to-market strategy for the UK and Ireland markets
• Planning and executing multi-channel marketing campaigns to generate leads and awareness
• Organizing regional events, such as Salesforce user group meetings, partner events, and industry conferences
• Collaborating with the sales team to create localized sales presentations and materials
• Analyzing competitor activity and market trends to inform the regional marketing strategy
• Maintaining and creating case studies showcasing the company's work in the region
• Identifying award opportunities and preparing award submissions

❓ Key Questions to Ask During Interview

Applicants should consider asking the following questions during the interview process:

1. Can you provide more details on the regional marketing strategy and goals for the UK and Ireland markets?
2. How does the central marketing team collaborate with the regional marketing executives, and what is the decision-making process for regional marketing initiatives?
3. What are the key performance indicators (KPIs) that will be used to measure the success of this role?
4. What professional development opportunities are available for regional marketing executives to grow their skills and knowledge?
5. Can you describe the typical workflow and communication patterns between the marketing and sales teams?
6. What are the company's plans for expanding its presence and market share in the UK and Ireland markets?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

• Carefully review the job description and required qualifications to ensure they meet the criteria
• Tailor their resume and cover letter to highlight relevant marketing experience, particularly within the Salesforce ecosystem
• Research the company, its industry position, and the regional market to demonstrate their understanding and fit
• Prepare thoughtful questions to ask during the interview that show their engagement and interest in the role
• Be ready to provide examples of successful marketing campaigns, event organization, and collaboration with sales teams
• Check the company's application process and submit their materials through the appropriate channels