Here is the AI-enriched job listing for the "Remote Marketing Executive - UK & Ireland" role:
## 📌 Core Information
🔹 **Job Title:** Remote Marketing Executive - UK & Ireland
🔹 **Company:** VRP Consulting
🔹 **Location:** London, City of, United Kingdom
🔹 **Job Type:** Full-time
🔹 **Category:** 🏠 Remote Marketing
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## 📌 Essential Job Details
### 🚀 Job Overview
This is a hands-on marketing role responsible for managing the regional marketing strategy and execution for the UK and Ireland markets. As the local marketing lead, you will work closely with the central marketing team and regional sales teams to plan, promote, and track various marketing campaigns and events. Your primary focus will be on generating demand and awareness for VRP Consulting's Salesforce-related services and solutions in this region.
**ASSUMPTION:** The role is a full-time position based on the job description and typical industry norms for this type of marketing coordinator/specialist role.
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### 📋 Key Responsibilities
✅ Develop and execute a cohesive regional go-to-market strategy for the UK and Ireland markets
✅ Create, plan, and track various marketing campaigns including email, digital, and events
✅ Conduct competitor analysis to understand the local competitive landscape
✅ Ensure consistent brand representation according to VRP's guidelines
✅ Collaborate with sales teams to support their activities with localized content and materials
✅ Organize in-person and virtual regional events such as business breakfasts, partner events, and webinars
✅ Maintain product knowledge about Salesforce's latest offerings and marketing messaging
✅ Identify award opportunities and prepare relevant submissions for the region
**ASSUMPTION:** The role involves a mix of strategic marketing planning, campaign execution, and event management responsibilities based on the detailed job description.
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### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 3+ years of B2B marketing experience, preferably within the Salesforce ecosystem
**Skills:**
- Strong understanding of the UK and Ireland markets and current industry trends
- Proven track record in planning and executing multi-channel marketing campaigns
- Experience in regional/global marketing program management
- Expertise in organizing various types of in-person and virtual events
- Proficiency in marketing planning, execution, and performance tracking
- Familiarity with digital/social media marketing and Google Workspace
**ASSUMPTION:** The role requires a solid background in B2B marketing, particularly within the Salesforce consulting industry, to effectively manage the regional marketing strategy and campaigns.
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not provided
**Industry Comparison:** Based on the role's responsibilities and location in London, the expected salary range is likely between £45,000 - £65,000 per year. This is in line with typical compensation for a regional marketing executive position in the technology consulting industry in the UK.
**ASSUMPTION:** The salary range is estimated based on industry data for similar roles in the London area, as the listing does not provide specific compensation details.
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## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** VRP Consulting is a leading Salesforce consulting firm, having won Salesforce Innovation Awards in 2022 and 2020. They are one of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide, placing them among the top Salesforce consulting companies.
**Company Size:** VRP Consulting has 26 years of experience in the market, 16 offices across 12 countries, and has delivered over 2,000 successful Salesforce projects.
**Company Stage:** Established, fast-growing player in the Salesforce consulting space.
**ASSUMPTION:** The company's industry recognition, global presence, and longevity position it as a well-established and reputable Salesforce consulting firm.
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### 📊 Role Analysis
**Career Level:** This role is suitable for experienced marketing professionals, likely at the mid-level or senior level.
**Reporting Structure:** The marketing executive will work closely with the central marketing team and regional sales teams, but the specific reporting structure is not provided.
**Team Size/Composition:** Not specified, but the role is likely part of a larger regional/global marketing team.
**Growth Opportunities:** The role offers the potential to take on increasing responsibilities within the regional marketing function and contribute to the company's continued growth.
**ASSUMPTION:** The role is positioned as a senior marketing position based on the required qualifications and the need to work independently across different stakeholder groups.
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### 🌍 Location & Work Environment
**Office Type:** Remote
**Geographic Context:** The role is focused on the UK and Ireland markets, with the primary location being London, a major technology and business hub.
**Work Schedule:** Not specified, but likely a standard full-time schedule with some flexibility for remote work.
**Regional Considerations:** As a remote role serving the UK and Ireland, the marketing executive will need to be comfortable with virtual collaboration and adapting their communication style to different regional nuances.
**ASSUMPTION:** The role is fully remote, which is becoming more common for marketing positions, especially at the regional level, to provide flexibility and access to a wider talent pool.
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### 💼 Interview & Application Insights
**Typical Process:** The interview process is likely to include an initial phone/video screening, followed by in-depth interviews with the marketing team and potentially stakeholders from sales or other departments.
**Key Assessment Areas:** Employers will likely evaluate the candidate's strategic marketing planning abilities, campaign execution expertise, event management skills, Salesforce ecosystem knowledge, and cultural fit within the organization.
**Application Tips:** Applicants should highlight their relevant Salesforce marketing experience, regional/global marketing expertise, and a strong understanding of the UK and Ireland markets. Including examples of successful campaigns and events will be beneficial.
**ATS Keywords:** Salesforce, marketing campaigns, event management, regional marketing, go-to-market strategy, lead generation, brand management, digital marketing, content creation
**ASSUMPTION:** The interview process and evaluation criteria are based on standard practices for similar regional marketing roles in the technology consulting industry.
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### 🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
- Email marketing platforms
- Social media marketing tools
- Event management software
- CRM systems
**ASSUMPTION:** These tools are commonly used in B2B marketing roles, especially those focused on the Salesforce ecosystem, though the specific technologies may vary.
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### 👔 Cultural Fit Considerations
**Company Values:** Based on the information provided, VRP Consulting values innovation, collaboration, and a dynamic work environment that supports professional development and career growth.
**Work Style:** The role requires a self-motivated, adaptable marketing professional who can work independently to execute regional strategies while closely collaborating with both the central marketing team and regional sales teams.
**Self-Assessment:** Applicants should consider whether they thrive in a fast-paced, global consulting environment, enjoy wearing multiple hats, and have a strong interest in the Salesforce ecosystem.
**ASSUMPTION:** The company culture appears to be entrepreneurial, collaborative, and focused on professional development, based on the information provided about VRP Consulting's work environment.
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### ⚠️ Potential Challenges
- Balancing the needs and priorities of the central marketing team with the unique requirements of the UK and Ireland markets
- Ensuring consistent brand representation and messaging across various regional marketing activities
- Effectively coordinating with the sales team to support their efforts while maintaining the marketing strategy
- Staying up-to-date with the latest Salesforce products and industry trends to inform the regional marketing approach
**ASSUMPTION:** These potential challenges are inferred based on the role's responsibilities of managing a regional marketing function while closely collaborating with multiple stakeholders.
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### 📈 Similar Roles Comparison
This Remote Marketing Executive role is similar to other regional/local marketing manager or coordinator positions, but with a specific focus on the Salesforce ecosystem. Compared to a more generalist regional marketing role, this position requires deeper expertise in Salesforce solutions and the ability to work closely with sales teams to support their activities. The remote work aspect also differentiates this role from traditional regional marketing roles that may be office-based.
**ASSUMPTION:** The comparison to other regional marketing roles is based on typical industry structures and responsibilities, though the Salesforce focus and remote work element make this position somewhat unique.
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### 📝 Sample Projects
- Develop a comprehensive go-to-market strategy for launching a new Salesforce product or service in the UK and Ireland markets
- Plan and execute a multi-channel marketing campaign to generate leads and awareness for VRP Consulting's Salesforce implementation services
- Organize a series of virtual "Salesforce Basecamp" events to showcase VRP's expertise and attract potential clients in the region
- Create localized marketing materials, such as presentations and case studies, to support the regional sales team's efforts
- Analyze competitor activity and market trends to identify new opportunities for VRP Consulting in the UK and Ireland
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description, such as campaign planning, event organization, and content creation.
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### ❓ Key Questions to Ask During Interview
1. Can you provide more details about the reporting structure and how the regional marketing team collaborates with the central marketing function?
2. What are the primary marketing KPIs and success metrics for this role, and how will my performance be evaluated?
3. Can you share examples of previous regional marketing campaigns that have been particularly successful in the UK and Ireland markets?
4. How does VRP Consulting approach professional development and career growth opportunities for its marketing team members?
5. What are the company's long-term plans for expanding its presence and service offerings in the UK and Ireland markets?
6. Can you describe the typical day-to-day responsibilities and workflow for this role?
**ASSUMPTION:** These questions are designed to help the candidate better understand the role, the company's regional marketing strategy, and the opportunities for professional development, while also demonstrating their interest and fit for the position.
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and qualifications to ensure they meet the requirements.
2. Tailor their resume and cover letter to highlight their relevant Salesforce marketing experience, regional/global expertise, and understanding of the UK and Ireland markets.
3. Incorporate relevant keywords from the "ATS Keywords" section to optimize their application for applicant tracking systems.
4. Prepare thoughtful questions to ask during the interview, drawing from the "Key Questions to Ask" section, to demonstrate their interest and fit for the role.
5. Research VRP Consulting's company culture, values, and industry position to articulate why they are a strong match for the organization.
6. Be ready to provide concrete examples of their marketing campaign planning, event management, and stakeholder collaboration experience.