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Remote Marketing Executive - UK & Ireland

VRP Consulting
Full-time
Remote
Worldwide
๐Ÿ  Remote Marketing
Here is the AI-enriched job listing in HTML format:

๐Ÿ“Œ Core Information

Job Title: Remote Marketing Executive - UK & Ireland

Company: VRP Consulting

Location: London, City of, United Kingdom

Job Type: Full-time

Category: ๐Ÿ  Remote Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy in the UK and Ireland. As the go-to person for local marketing requests, you will work closely with the regional sales teams to support their sales activities, ensuring everything is properly planned, promoted, and executed. You will collaborate with the central marketing team to align on regional campaigns and leverage necessary marketing materials and resources.

๐Ÿ“‹ Key Responsibilities

  • Adopt a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standard
  • Create, plan, and track various types of marketing campaigns
  • Complete competitor analysis - including global competitor presence in the region as well as local competitors
  • Ensure the VRP brand is represented according to our brand guidelines
  • Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localized presentations
  • Act as the main point of contact from marketing for all regional departments
  • Help prepare and set up email campaigns and collaborate with regional lead gens/sales representatives
  • Organize all in-person and digital regional events, such as VRP business breakfasts, Partner events, Basecamps, Tradeshows, and Webinars
  • Collaborate with partners organizing joint events
  • Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups
  • Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3+ years' experience in B2B marketing

Skills:

  • Experience in executing multi-channel campaigns
  • Experience in regional/global marketing
  • Proven track record in event organization
  • Marketing planning/execution/tracking exposure
  • Deep understanding of the digital/social media industry
  • Previous experience with CRM solutions
  • Google Workspace exposure

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: Based on market data for similar regional marketing roles in the UK and Ireland, the salary range for this position is likely between ยฃ45,000 to ยฃ60,000 per year, with a comprehensive benefits package standard for the industry.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: VRP Consulting is a leading Salesforce consulting company, having won the Salesforce Innovation Award in 2022 and 2020. They are one of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide, which places them among the top Salesforce consulting firms in the market.

Company Size: ASSUMPTION: With 25 years in the market, 16 offices across 12 countries, and over 2,000 successful projects deployed, VRP Consulting is a sizable global organization.

Company Stage: ASSUMPTION: As an award-winning and fast-growing player in the Salesforce ecosystem, VRP Consulting appears to be in a mature growth stage.

๐Ÿ“Š Role Analysis

Career Level: This role is likely at the mid-to-senior level, given the 3+ years of experience requirement and the scope of responsibilities.

Reporting Structure: ASSUMPTION: The Regional Marketing Executive will likely report to a Regional Marketing Manager or Director, while collaborating closely with the central marketing team.

Team Size/Composition: ASSUMPTION: The regional marketing team is likely small, with the Regional Marketing Executive working closely with the sales team and liaising with the larger central marketing function.

Growth Opportunities: This role provides an opportunity to gain valuable experience in regional and global marketing, as well as potential career progression within the company's growing marketing and sales organization.

๐ŸŒ Location & Work Environment

Office Type: This position is fully remote, with the candidate expected to be based in the UK or Ireland.

Geographic Context: ASSUMPTION: London is a major global tech hub, offering a vibrant professional environment and access to a diverse talent pool.

Work Schedule: ASSUMPTION: As a full-time role, the work schedule is likely to be standard business hours, with some flexibility to accommodate regional team coordination.

Regional Considerations: ASSUMPTION: The successful candidate should be familiar with the UK and Irish markets, as well as have a strong understanding of the cultural nuances and business practices in these regions.

๐Ÿ’ผ Interview & Application Insights

Typical Process: ASSUMPTION: The interview process may include an initial phone/video screening, followed by 1-2 in-person or virtual interviews with the hiring manager and/or members of the marketing team. The employer may also request a portfolio review or a marketing strategy presentation.

Key Assessment Areas: The employer will likely evaluate the candidate's marketing expertise, project management skills, regional/global experience, and ability to collaborate with both marketing and sales teams.

Application Tips: Applicants should highlight their experience in executing successful multi-channel marketing campaigns, organizing events, and working with CRM solutions. Demonstrating a deep understanding of the Salesforce ecosystem and the ability to maintain professional knowledge of the industry will also be important.

ATS Keywords: Relevant keywords to include in the application may include: "regional marketing", "Salesforce", "event organization", "multi-channel campaigns", "CRM", and "digital/social media marketing".

๐Ÿ› ๏ธ Tools & Technologies

The successful candidate should be familiar with the following tools and technologies:

  • Salesforce CRM
  • Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
  • Marketing automation platforms (e.g., Pardot, Marketo, HubSpot)
  • Social media platforms (e.g., LinkedIn, Twitter, Instagram)
  • Email marketing tools (e.g., Mailchimp, Constant Contact)
  • Project management software (e.g., Trello, Asana, Jira)

๐Ÿ‘” Cultural Fit Considerations

Company Values: ASSUMPTION: As a leading Salesforce consultancy, VRP Consulting likely values innovation, collaboration, and a commitment to client success within the Salesforce ecosystem.

Work Style: ASSUMPTION: The work culture at VRP Consulting appears to be dynamic and fast-paced, with a strong emphasis on professional development and career growth opportunities for its employees.

Self-Assessment: Applicants should consider whether they thrive in a collaborative, customer-focused environment, have a passion for the Salesforce platform, and are excited about the opportunity to contribute to a growing global organization.

โš ๏ธ Potential Challenges

The Regional Marketing Executive role may face the following potential challenges:

  • Coordinating marketing activities across multiple regions and time zones
  • Balancing the needs of the regional sales teams with the overall marketing strategy
  • Keeping up with the rapid pace of change in the Salesforce ecosystem and the digital/social media industry

๐Ÿ“ˆ Similar Roles Comparison

ASSUMPTION: This Regional Marketing Executive role is similar to other regional/local marketing manager positions, but with a specific focus on the Salesforce ecosystem and supporting the sales teams. It requires a blend of marketing strategy, campaign execution, and close collaboration with sales, which sets it apart from more generalized regional marketing roles.

๐Ÿ“ Sample Projects

Based on the key responsibilities, a Regional Marketing Executive at VRP Consulting may work on the following types of projects:

  • Developing and implementing a regional go-to-market strategy for the UK and Ireland markets
  • Planning and executing multi-channel marketing campaigns to promote VRP's services and thought leadership
  • Conducting competitor analysis and market research to inform the regional marketing approach
  • Organizing in-person and virtual events, such as customer workshops, partner meetups, and industry tradeshows
  • Collaborating with the sales teams to create localized marketing materials and support their lead generation efforts
  • Maintaining and enhancing the VRP brand presence in the UK and Ireland markets

โ“ Key Questions to Ask During Interview

During the interview process, candidates should consider asking the following questions:

  1. Can you tell me more about the regional marketing strategy and how this role fits into the overall marketing function?
  2. What are the key metrics or KPIs that the regional marketing team is measured against, and how will my performance be evaluated?
  3. How does the regional marketing team collaborate with the central marketing team, and what are the communication and reporting processes?
  4. Can you provide examples of successful marketing campaigns or events that the regional team has executed in the past?
  5. What are the primary challenges or pain points that the regional marketing team is currently facing, and how can this role help address them?
  6. What opportunities exist for career development and growth within the marketing organization at VRP Consulting?


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

  • Carefully review the job description and required qualifications to ensure they are a strong match
  • Tailor their resume and cover letter to highlight their relevant marketing experience, particularly in the Salesforce ecosystem and regional/global contexts
  • Research VRP Consulting's website and social media presence to understand the company's culture, values, and marketing approach
  • Prepare thoughtful questions for the interview that demonstrate their interest in the role and the company
  • Be ready to discuss their strategy for supporting the regional sales teams and driving marketing success in the UK and Ireland markets
  • Optimize their application for relevant ATS systems by incorporating the identified keywords