V

Remote Marketing Executive - UK & Ireland

VRP Consulting
Full-time
Remote
Worldwide
๐Ÿ  Remote Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Remote Marketing Executive - UK & Ireland

๐Ÿ”น Company: VRP Consulting

๐Ÿ”น Location: London, City of, United Kingdom

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ  Remote Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy execution for the UK and Ireland, working closely with the central marketing team. The role involves creating, planning, and tracking various marketing campaigns, as well as organizing local events to generate leads and awareness for VRP Consulting's Salesforce-related services.

๐Ÿ“‹ Key Responsibilities

  • Adopt a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standard
  • Create, plan, and track various types of marketing campaigns
  • Complete competitor analysis - including global competitor presence in the region as well as local competitors
  • Ensure the VRP brand is represented according to our brand guidelines
  • Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localized presentations
  • Act as the main point of contact from marketing for all regional departments
  • Help prepare and set up email campaigns and collaborate with regional lead gens/sales representatives
  • Organize all in-person and digital regional events, such as VRP business breakfasts, Partner events, Basecamps, Tradeshows, and Webinars
  • Collaborate with partners organizing joint events
  • Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups
  • Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal
  • Maintain and create case studies for the region
  • Identify and plan for award submissions

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Minimum 3 years' experience in B2B marketing, with previous experience within the Salesforce ecosystem

Skills:

  • Strong understanding of the UK and Ireland region, including current trends and market demands
  • Experience creating and running local events to create demand and awareness
  • Expertise in executing multi-channel campaigns
  • Experience in regional/global marketing
  • Proven track record in event organization
  • Marketing planning, execution, and tracking exposure
  • Deep understanding of the digital/social media industry
  • Google Workspace exposure

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: The salary for this role is likely competitive within the Salesforce consulting and marketing industry in the UK and Ireland, considering the required qualifications and responsibilities.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: VRP Consulting is a leading Salesforce consulting firm, having won Salesforce Innovation Awards in 2022 and 2020. They are one of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide, positioning them as a top player in the Salesforce ecosystem.

Company Size: VRP Consulting has a global presence with 26 years of experience, 16 offices across 12 countries, and over 2,000 successful projects deployed.

Company Stage: Based on the information provided, VRP Consulting appears to be a well-established, fast-growing enterprise in the Salesforce consulting industry.

๐Ÿ“Š Role Analysis

Career Level: This role is likely at the mid-to-senior level, given the required 3+ years of relevant experience and the expectation to manage regional marketing strategies and activities.

Reporting Structure: The marketing executive will work closely with the central marketing team, suggesting a matrix reporting structure with both regional and corporate oversight.

Team Size/Composition: ASSUMPTION: The marketing team likely includes both regional and global members, with the marketing executive collaborating closely with the sales team and other regional departments.

Growth Opportunities: This role offers the opportunity to gain deeper expertise in Salesforce marketing, develop regional leadership skills, and potentially progress to a more senior marketing position within the company.

๐ŸŒ Location & Work Environment

Office Type: This is a remote position based in London, UK.

Geographic Context: ASSUMPTION: London is a major technology and business hub, offering a diverse talent pool and access to the UK and Irish markets.

Work Schedule: ASSUMPTION: The work schedule is likely full-time, with some flexibility to accommodate regional collaboration.

Regional Considerations: ASSUMPTION: The successful candidate will need to be familiar with the cultural and business nuances of the UK and Ireland markets to effectively execute the regional marketing strategy.

๐Ÿ’ผ Interview & Application Insights

Typical Process: ASSUMPTION: The interview process may include an initial phone/video screening, followed by a series of interviews with the marketing team, sales leadership, and possibly a final interview with a senior executive.

Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, regional market understanding, event planning skills, digital marketing proficiency, and ability to collaborate effectively with cross-functional teams.

Application Tips: Applicants should highlight their relevant Salesforce marketing experience, demonstrate their understanding of the UK and Irish markets, and showcase their ability to plan and execute successful marketing campaigns and events.

ATS Keywords: Relevant keywords to include in the application may include: "Salesforce marketing," "regional marketing strategy," "event planning," "multi-channel campaigns," "digital marketing," and "Salesforce ecosystem."

๐Ÿ› ๏ธ Tools & Technologies

  • Salesforce marketing tools and platforms
  • Email marketing software
  • Social media management tools
  • Event planning and webinar platforms
  • Google Workspace (e.g., Google Docs, Sheets, Slides)

๐Ÿ‘” Cultural Fit Considerations

Company Values: ASSUMPTION: VRP Consulting values innovation, collaboration, and a commitment to client success, as evidenced by their Salesforce awards and global reach.

Work Style: The role requires a self-motivated, proactive marketing professional who can work independently, as well as collaborate effectively with cross-functional teams to execute regional marketing strategies.

Self-Assessment: Applicants should consider whether they thrive in a fast-paced, global environment, enjoy the challenge of regional marketing, and are passionate about the Salesforce ecosystem.

โš ๏ธ Potential Challenges

The role may involve managing a significant workload, juggling multiple regional marketing activities, and aligning efforts with the central marketing team while maintaining a deep understanding of the local markets.

๐Ÿ“ˆ Similar Roles Comparison

ASSUMPTION: This role is similar to other regional or market-specific marketing manager positions in the Salesforce consulting or broader tech services industry, but may have a stronger emphasis on event planning and regional coordination compared to more generalized marketing roles.

๐Ÿ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign to promote VRP's Salesforce services in the UK and Ireland
  • Organizing a series of Salesforce-focused webinars and in-person events to generate leads and awareness in the region
  • Conducting competitor analysis and market research to inform the regional marketing strategy
  • Collaborating with the sales team to create localized Salesforce-related presentations and marketing materials
  • Launching an email nurture campaign to engage with potential clients in the UK and Ireland
  • Measuring and optimizing the effectiveness of regional marketing initiatives based on performance data

โ“ Key Questions to Ask During Interview

  1. Can you provide more details about the specific marketing campaigns and initiatives I would be responsible for in this role?
  2. How does the regional marketing team collaborate with the central marketing function, and what are the key communication and coordination processes?
  3. What are the top priorities and key performance indicators for the regional marketing role?
  4. Can you describe the typical career progression for someone in this position within the company?
  5. What are the most significant challenges or pain points the regional marketing team currently faces, and how would this role help address them?
  6. How does VRP Consulting measure the success and impact of its regional marketing efforts?

๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively, applicants should thoroughly review the job description, research VRP Consulting and the Salesforce ecosystem, and tailor their resume and cover letter to highlight their relevant experience and qualifications. When applying, be sure to include relevant keywords from the job description to optimize for applicant tracking systems (ATS). During the interview process, be prepared to discuss your strategic marketing expertise, regional market understanding, and ability to collaborate cross-functionally. Additionally, prepare thoughtful questions to demonstrate your interest and fit for the role.